Alternatives

Best Qualtrics alternatives in 2026

Data compiled by Toolradar Updated October 31, 2026 How we rate

Cite this list: Toolradar, best Qualtrics alternatives 2026, toolradar.com/alternatives/qualtrics

7 direct alternatives to Qualtrics, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

SurveyMonkey is the top alternative to Qualtrics on our list, followed by Google Forms and Typeform.
4 of the 7 alternatives have a free plan, starting with SurveyMonkey.
Highest rated: Google Forms, 4.7 out of 5 from 11,568 ratings, Sep 2026.

Publications that cover the tools tracked here

7 alternatives
4 with a free plan

SurveyMonkey
#1 Top pick
Gather feedback faster with pre-built templates and powerful analysis
Starting price
From $35 /mo
Cheapest paid plan, monthly, as of October 2026
4.5 /5 across G2 and Capterra · 34,413 ratings, Sep 2026
Our take
Best overall
Read the review
Google Forms
#2
Effortless surveys and quizzes that sync with Google Sheets
Pricing
Free
4.7 /5 on Capterra · 11,568 ratings, Sep 2026
Our take
Highest rated
Read the review
Typeform
#3
Engaging conversational forms that boost response rates
Starting price
From $28 /mo
Cheapest paid plan, monthly, as of October 2026
4.6 /5 across G2 and Capterra · 1,993 ratings, Sep 2026
Our take
Most affordable
Read the review

Qualtrics vs 7 alternatives

Qualtrics and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating.
Tool	Starting price (Oct 2026)	Free plan	Rating
Qualtrics Compared tool	Price: $420/mo	Free plan: No	4.4 out of 5, from 16 ratings on PeerSpot (16)
SurveyMonkey	Price: $35/mo	Free plan: Yes	4.5 out of 5, from 34,413 ratings across G2 and Capterra (34,413)
Google Forms	Price: Free	Free plan: Yes	4.7 out of 5, from 11,568 ratings on Capterra (11,568)
Typeform	Price: $28/mo	Free plan: Yes	4.6 out of 5, from 1,993 ratings across G2 and Capterra (1,993)
Microsoft Forms	Price: Free + paid	Free plan: Yes	4.5 out of 5, from 799 ratings across G2 and Capterra (799)
Alchemer	Price: $55/mo	Free plan: No	4.0 out of 5, from 1,383 ratings across TrustRadius, G2, Capterra and more (1,383)
Medallia	Price: Contact sales	Free plan: No	4.5 out of 5, from 243 ratings across G2 and Capterra (243)
Pogo	Price: Not published	Free plan: No	1.3 out of 5, from 192 ratings on Trustpilot (192)

Why people consider alternatives to Qualtrics

Qualtrics is an Experience Management (XM) platform that helps organizations understand and improve experiences across four core areas: Customer Experience (CX), Employee Experience (EX), Product Experience (PX), and Brand Experience (BX).

Here are the real cost and limitation gotchas that push teams to look elsewhere:

Overage fees for responses beyond tier limits
Add-on costs for advanced analytics modules

The 7 alternatives below cover the same core job (survey tools) with different trade-offs.

See full Qualtrics review Best survey tools tools How we rank

Qualtrics by the numbers

Toolradar data: Qualtrics's entry paid plan ($420/mo, billed monthly) ranks #43 of 44 for price among the Survey Tools tools with a verified entry price and no stated unit, where the median is $29/mo. It is listed as an alternative to 32 other tools on Toolradar, ranking #5 of 95 in Survey Tools. As of Nov 2026.

Qualtrics compared with 95 Survey Tools tools on Toolradar, as of Nov 2026
Metric	Qualtrics	Peer median	Position (1 is best)
Entry paid plan	$420/mo, billed monthly	$29/mo	#43 of 44 tools with no stated price unit, verified price
Free plan	No	62% have one	n/a
Listed as an alternative to	32 tools	2	#5 of 95
Compare-page visits, last 30 days	151 visits	38	#2 of 17 tools with 20+ compare-page visits

Visitors most often compare Qualtrics with Medallia, Unwrap and SurveyMonkey (last 30 days, Nov 2026).

Listed as an alternative to: #5 on 2026-10-16 to #5 on 2026-11-03 (rank among 95 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Survey Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Qualtrics by the numbers”, Nov 2026.

Survey Tools leaderboards from Toolradar data

Toolradar ranks Survey Tools tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 44 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Survey Tools tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	Pollfish	$0.95/mo
2	Geekbot	$2.50/mo, billed monthly
3	Ahaslides	$2.75/mo, billed yearly
4	Applauz	$3/mo, billed monthly
5	UserFeedback	$4.13/mo, billed yearly

A position exists only when at least 8 tools have data for that metric. 44 of 95 Survey Tools tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Survey Tools leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Survey Tools statistics.

7 alternatives to Qualtrics

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Qualtrics.

Frequently asked questions

What is the best alternative to Qualtrics?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Qualtrics are SurveyMonkey, Google Forms, Typeform. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Qualtrics?

Yes. Google Forms is 100% free (no paid upgrade path) (Effortless surveys and quizzes that sync with Google Sheets). Freemium tools on this list offer a free tier with paid upgrades; they are not the same as fully free.

Why do people look for Qualtrics alternatives?

Common reasons teams switch away from Qualtrics: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in survey tools. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Qualtrics versus each alternative.

Qualtrics vs SurveyMonkey Qualtrics vs Google Forms Qualtrics vs Typeform Qualtrics vs Microsoft Forms Qualtrics vs Alchemer Qualtrics vs Medallia Qualtrics vs Pogo

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See the full review, pricing breakdown, and community feedback before you decide.

Full Qualtrics review Visit Qualtrics

Top 3 alternatives to Qualtrics

SurveyMonkey

Google Forms

Typeform