Qualtrics vs Medallia: Which is Better in 2026?
Choosing between Qualtrics and Medallia comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You need analytics features specifically
- • All-in-one Experience Management (XM) platform.
- • Uses AI to analyze customer and employee feedback for actionable insights.
Medallia
Experience management platform
Best for you if:
- • You need customer feedback features specifically
- • Enterprise experience management platform
- • Customer and employee feedback at scale
| At a Glance |  Medallia | |
|---|---|---|
Starts at | $420/moResearch Core | Custom/moEnterprise |
Best For | Analytics | Customer Feedback |
Rating | - | - |
Choose Qualtrics or Medallia?
Choose Qualtrics if
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
- Enterprise survey platform
- Experience management
- Good analytics
- Your work is analytics-shaped, not customer feedback-shaped
Choose Medallia if
Experience management platform
- Enterprise experience management
- Good for CX
- AI insights
- Your work is customer feedback-shaped, not analytics-shaped
| Feature | Qualtrics | Medallia |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.4/5 16 reviews | ★4.5/5 613 reviews |
| Categories | AnalyticsSurvey Tools | Customer FeedbackAnalytics |
In-Depth Analysis
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Strengths
- +Enterprise survey platform
- +Experience management
- +Good analytics
- +Research tools
- +Compliance
Weaknesses
- -Very expensive
- -Complex platform
- -Learning curve
- -Enterprise sales
- -Overkill for simple surveys
Key features
Medallia
Experience management platform
Strengths
- +Enterprise experience management
- +Good for CX
- +AI insights
- +Good integrations
- +Scalable
Weaknesses
- -Very expensive
- -Complex platform
- -Enterprise only
- -Implementation time
- -Learning curve
Key features
Pricing: Qualtrics vs Medallia
| Plan | Qualtrics | Medallia |
|---|---|---|
| Tier 1 | Free Free | Custom Enterprise |
| Tier 2 | $420 Research Core | N/A |
| Tier 3 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Qualtrics pricing and Medallia pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Qualtrics
Want the highest-rated option?
Neither has user reviews yet.
Go with: Qualtrics
Value user reviews?
Neither has user reviews yet.
Go with: Qualtrics
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Qualtrics is a analytics tool. Medallia is in customer feedback. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Qualtrics
- Our pick for this comparison
Medallia
- Higher user rating: 4.5/5 vs 4.4/5
- Larger review base (613 reviews)
- Better fit for customer feedback
The Bottom Line
Qualtrics is our pick.
Frequently Asked Questions
Is Qualtrics or Medallia better?
Qualtrics is rated in our evaluation. Both are paid.
What are Qualtrics and Medallia used for?
Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.. Medallia: Experience management platform.
What does Qualtrics cost vs Medallia?
Qualtrics is a paid tool. Medallia is a paid tool. Visit their websites for detailed pricing.