By Louis Corneloup · Updated The 9 best free heatmap tools we track: 1 completely free and 8 with a free plan alongside paid tiers. No credit card needed to start.
Ranked by public user ratings (G2, Capterra, Trustpilot), not vendor pitches. Every rating shows its date.
| Tool | Type | Rating | Best for |
|---|---|---|---|
| Mouseflow | Free plan | 4.6 (813) as of Sep 2026 | Session replay and behavior analytics |
| Lucky Orange | Free plan | 4.6 (651) as of Sep 2026 | Website analytics with heatmaps and recordings |
| Microsoft Clarity | 100% free | 4.6 (113) as of Sep 2026 | Free heatmaps and session recordings |
| Hotjar | Free plan | 3.8 (948) as of Sep 2026 | Heatmaps and session recordings |
| Clicky | Free plan | 4.6 (71) as of Sep 2026 | Real-time web analytics with heatmaps |
Ratings from G2, Capterra, and other public review sites. Each cell shows the snapshot date so a cited number is never an undated one.
Toolradar data
Toolradar data: Toolradar tracks 12 heatmap tools as of October 12, 2026. 83% of the heatmap tools on Toolradar are free, freemium or open source. Toolradar re-checked the pricing of 92% of heatmap tools in the last 90 days. Toolradar aggregates 4,024 public user reviews (G2, Capterra, Trustpilot and other review sites) across 10 rated heatmap tools. The most cross-shopped heatmap tool is Hotjar, listed as an alternative to 34 other tools on Toolradar. The most compared heatmap tool on Toolradar over the last 90 days is Hotjar, with 159 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity.
| Rank | Tool | Listed as an alternative to |
|---|---|---|
| 1 | Hotjar | 34 tools |
| 2 | FullStory | 28 tools |
| 3 | Microsoft Clarity | 14 tools |
| Rank | Tool | Comparisons |
|---|---|---|
| 1 | Hotjar | 159 |
| 2 | FullStory | 156 |
| 3 | Microsoft Clarity | 136 |
Source and method: live heatmap tools statistics
Session replay and behavior analytics
4.6/5 across G2 and Capterra · 813 ratings, Sep 2026
Mouseflow is a behavior analytics platform that provides session replay, heatmaps, conversion funnels, form analytics, and friction detection to help optimize website user experience.
Website analytics with heatmaps and recordings
4.6/5 across G2 and Capterra · 651 ratings, Sep 2026
Lucky Orange shows how visitors use your website. Heatmaps, recordings, and surveys-user behavior insight for conversion optimization. The heatmaps are clear. The recordings reveal behavior. The price is accessible. Site owners wanting to understand user behavior use Lucky Orange for affordable behavior analytics.
Free heatmaps and session recordings
4.6/5 across SourceForge, G2 and Capterra · 113 ratings, Sep 2026
Microsoft Clarity is a free web analytics tool providing heatmaps, session recordings, and user behavior insights. Completely free with no traffic limits, GDPR/CCPA compliant, and integrates with Google Analytics.
Heatmaps and session recordings
3.8/5 across G2, Trustpilot, Capterra and more · 948 ratings, Sep 2026
Hotjar shows how visitors actually use your website. Heatmaps visualize where users click, move, and scroll. Session recordings replay individual visits. Surveys and feedback widgets collect user opinions. Funnels identify where users drop off. See your site through your users' eyes.
Real-time web analytics with heatmaps
4.6/5 across G2 and Capterra · 71 ratings, Sep 2026
Clicky shows what's happening on your website right now. Real-time analytics with heatmaps, uptime monitoring, and visitor details-focused on immediate insight rather than next-day reports. Individual visitor tracking shows complete session activity. Heatmaps reveal where users click. The interface prioritizes live data over historical analysis. Site owners who need real-time visibility into traffic and behavior choose Clicky for analytics that update as things happen.
All-in-one website analytics and optimization platform for understanding user behavior.
4.5/5 across Trustpilot, G2 and Capterra · 51 ratings, Sep 2026
Howuku is an all-in-one website analytics and optimization platform designed to help businesses understand user behavior, identify roadblocks, and improve conversion rates. It provides a comprehensive suite of tools including heatmaps, session recordings, conversion funnels, and survey widgets, all accessible with a single tracking code. The platform is ideal for marketers, product managers, and growth teams looking to gain deep insights into how users interact with their websites. By visualizing user journeys, tracking events, and analyzing traffic sources, Howuku enables users to make data-driven decisions to optimize their site, streamline forms, and ultimately turn more visitors into buyers. It aims to be a user-friendly alternative to more complex analytics tools, offering essential features without clutter.
AI-driven session replay and analytics to identify user struggles, prioritize fixes, and track results.
FullSession provides AI-driven session replay and analytics tools to help teams understand user behavior, identify friction points, and improve conversion rates. It offers a comprehensive suite of features including session replay, heatmaps, funnel and conversion analysis, error tracking, and feedback tools. By visualizing user journeys, teams can pinpoint exactly where users struggle, whether it's during onboarding, checkout, or core flows. The platform is designed for product, growth, CRO, RevOps, engineering, and QA teams. It enables product teams to improve activation and adoption, growth teams to increase conversion without wasted experiments, and engineering/QA teams to reproduce issues faster. FullSession emphasizes privacy-friendly analytics with GDPR, CCPA, and PCI support, including sensitive input masking and robust data governance features. Its lightweight SDK ensures minimal impact on website performance.
Quickly and easily predict visual attention on your marketing assets.
expoze is an AI-driven predictive eye-tracking platform that analyzes marketing assets, designs, and videos to forecast where human visual attention will focus. By generating highly accurate heatmaps and Areas of Interest (AOI) scores in seconds, it eliminates the need for expensive, time-consuming hardware studies. With seamless plugins for Figma, Chrome, and Photoshop, expoze allows design and marketing teams to validate their visual hierarchy directly within their existing workflows.
Understand user behavior in mobile apps with visual analytics and session replays.
Appsee was a mobile app analytics platform that provided a comprehensive understanding of user behavior through visual analytics. It focused on qualitative data, allowing product managers, UX designers, and developers to see exactly how users interacted with their mobile applications. This was achieved through features like user session recordings, touch heatmaps, and UI analytics. The platform aimed to bridge the gap between quantitative data (like crashes or retention rates) and the 'why' behind user actions. By visualizing user journeys, identifying points of friction, and understanding engagement patterns, teams could make data-driven decisions to improve app usability, optimize conversion funnels, and enhance the overall user experience. It was particularly useful for identifying UI/UX issues that might not be apparent from traditional analytics dashboards. Appsee was designed for mobile-first companies and teams looking to gain deep insights into their app's performance from a user interaction perspective. It helped in debugging UI issues, validating design choices, and understanding user flows to drive product improvements.
Free heatmap tools are an excellent way to get started without financial commitment. Whether you're a startup, freelancer, or small business, these tools offer essential features at no cost.
Completely free with no paid upgrades available. Best for simple, focused workflows that don't require advanced features.
Generous free tier with optional paid plans that unlock advanced features, higher limits, or team collaboration.
Last updated: October 7, 2026
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