Best Free Heatmaps Tools in 2026

Microsoft Clarity is a free web analytics tool providing heatmaps, session recordings, and user behavior insights. Completely free with no traffic limits, GDPR/CCPA compliant, and integrates with Google Analytics.

Matomo provides analytics you can self-host. Google Analytics alternative with complete data ownership—analytics where you keep the data. Self-hosting keeps data private. The features are comprehensive. GDPR compliance is cleaner. Organizations wanting analytics with data ownership choose Matomo for self-hosted metrics.

Crazy Egg is a website optimization tool that helps businesses understand how users interact with their websites. It offers a suite of features including Heatmaps, Session Recordings, Surveys, A/B Testing, and Web Analytics to visualize user behavior, identify friction points, and test improvements. This platform is ideal for marketers, product managers, web developers, and anyone looking to improve their website's user experience and conversion rates. By providing insights into what visitors are doing on a site, Crazy Egg enables users to make data-driven decisions to enhance content, design, and overall performance. It aims to make the web more usable by helping businesses optimize their online presence. Key benefits include easy setup with a single piece of code or popular integrations, unlimited team members and domains across all plans, and AI-powered analysis for deeper insights. It helps users identify areas for improvement, test new ideas, and ultimately drive more conversions.

Mouseflow is a behavior analytics platform that provides session replay, heatmaps, conversion funnels, form analytics, and friction detection to help optimize website user experience.

Lucky Orange shows how visitors use your website. Heatmaps, recordings, and surveys—user behavior insight for conversion optimization. The heatmaps are clear. The recordings reveal behavior. The price is accessible. Site owners wanting to understand user behavior use Lucky Orange for affordable behavior analytics.

Clicky shows what's happening on your website right now. Real-time analytics with heatmaps, uptime monitoring, and visitor details—focused on immediate insight rather than next-day reports. Individual visitor tracking shows complete session activity. Heatmaps reveal where users click. The interface prioritizes live data over historical analysis. Site owners who need real-time visibility into traffic and behavior choose Clicky for analytics that update as things happen.

LiveSession is a product analytics platform designed to help product teams, designers, developers, UX researchers, and marketers understand user behavior and make data-driven decisions. It combines qualitative insights from high-quality session replays with quantitative data from custom metrics, funnels, and dashboards. The platform allows users to track key performance indicators, analyze user journeys, identify pain points, and debug issues efficiently. With features like heatmaps, clickmaps, console logs, and network requests, LiveSession provides a holistic view of user interactions and application performance. It emphasizes a privacy-first approach, offering automatic anonymization of sensitive data and compliance with GDPR and CCPA standards. LiveSession aims to foster continuous product discovery and empower all team members to act on product data, ultimately leading to better products, improved user experience, and increased conversions across various industries.

Sumo is a SaaS discount marketplace that helps founders and small businesses lock in permanent discounts on premium software subscriptions. When you subscribe to a tool through Sumo, the discounted rate stays fixed across all future renewals — unlike typical first-year promos that revert to full price. The platform curates exclusive deals on tools like Dribbble, Boost.space, and other SaaS products, with savings that compound annually. Over 2,500 founders use Sumo to reduce their software spend.

Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses. It moves beyond traditional analytics by focusing on revenue-based insights, helping online stores understand exactly what drives sales and what doesn't. The platform offers a suite of tools including interactive revenue-based heatmaps, AI-powered insights, screen recordings, and conversion funnels. This tool is ideal for eCommerce brands, marketers, and CRO professionals who want to optimize their websites for increased profitability. It eliminates the need for complex data layers and developer involvement, providing real-time revenue insights, identifying friction points in the customer journey, and offering actionable recommendations to improve conversion rates and average order value. Heatmap aims to be a "GA4 replacement" by providing more accurate data and actionable insights with an easy setup. Key functionalities include tracking revenue per session, per page, and per traffic source, visualizing user navigation through funnels, and offering AI-driven recommendations for website improvements. It integrates seamlessly with various eCommerce CMS platforms and split-testing tools, ensuring data privacy with GDPR and CCPA compliance.

FullSession provides AI-driven session replay and analytics tools to help teams understand user behavior, identify friction points, and improve conversion rates. It offers a comprehensive suite of features including session replay, heatmaps, funnel and conversion analysis, error tracking, and feedback tools. By visualizing user journeys, teams can pinpoint exactly where users struggle, whether it's during onboarding, checkout, or core flows. The platform is designed for product, growth, CRO, RevOps, engineering, and QA teams. It enables product teams to improve activation and adoption, growth teams to increase conversion without wasted experiments, and engineering/QA teams to reproduce issues faster. FullSession emphasizes privacy-friendly analytics with GDPR, CCPA, and PCI support, including sensitive input masking and robust data governance features. Its lightweight SDK ensures minimal impact on website performance.

Howuku is an all-in-one website analytics and optimization platform designed to help businesses understand user behavior, identify roadblocks, and improve conversion rates. It provides a comprehensive suite of tools including heatmaps, session recordings, conversion funnels, and survey widgets, all accessible with a single tracking code. The platform is ideal for marketers, product managers, and growth teams looking to gain deep insights into how users interact with their websites. By visualizing user journeys, tracking events, and analyzing traffic sources, Howuku enables users to make data-driven decisions to optimize their site, streamline forms, and ultimately turn more visitors into buyers. It aims to be a user-friendly alternative to more complex analytics tools, offering essential features without clutter.

Repobeats provides stunning visualizations and insights for your GitHub repositories, designed to be easily embedded into your project's README.md file. It helps project maintainers showcase activity, celebrate contributors, and attract new talent by making project health and engagement transparent. The tool generates interesting stats about project activity, including code and issue management, and highlights top contributors. It also offers individual, per-project contribution heatmaps for every contributor, allowing them to visualize their work over time. Repobeats aims to foster community engagement and provide valuable context for both current and prospective contributors.