VWO starts at $299/month on the Growth plan.
Verified Oct 2026 from the official pricing page.
Is VWO worth the price?
VWO's pricing is on the expensive side compared to market alternatives, especially the 'Growth' tier starting from $299/month.
While the 'Free' tier offers basic A/B testing, the jump to paid features is substantial. It's best for established businesses with dedicated conversion optimization budgets.
Pricing Plans
Free TrialFree
- Basic A/B testing
- Entry-level features
- Small teams
Growth
From $299
- A/B, MVT, Split tests
- Visual editor
- Mobile website testing
Enterprise
Custom
- Large teams
- Advanced features
- Multi-year discounts
How VWO compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| VWO | $299/month, billing unit not specified | Yes |
| Optimizely | Contact sales | No |
| AB Tasty | Contact sales | No |
| Intellimize | Contact sales | No |
VWO Pricing FAQ
How much does VWO cost?
VWO starts at $299/month on the Growth plan. A free plan is also available.
Does VWO have a free plan?
Yes. VWO offers a free plan called "Free". It includes: Basic A/B testing, Entry-level features, Small teams.
Does VWO offer a free trial?
Yes. VWO offers a free trial.
What are alternatives to VWO?
Alternatives to VWO include Optimizely, AB Tasty, Intellimize.
VWO alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official VWO pricing: vwo.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, VWO pricing verified Oct 2026, toolradar.com/tools/vwo/pricing
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