Is VWO worth the price?
VWO's pricing is on the expensive side compared to market alternatives, especially the 'Growth' tier starting from $299/month.
While the 'Free' tier offers basic A/B testing, the jump to paid features is substantial. It's best for established businesses with dedicated conversion optimization budgets.
Pricing Plans
Free TrialFree
Free
- Basic A/B testing
- Entry-level features
- Small teams
Growth
From $299
- A/B, MVT, Split tests
- Visual editor
- Mobile website testing
Enterprise
Custom
- Large teams
- Advanced features
- Multi-year discounts
Hidden Costs & Gotchas
Growth tier price scales significantly with traffic.
Enterprise features likely require substantial minimums.
Potential for additional costs for premium support.
Integrations might incur extra fees or setup costs.
Which Plan Do You Need?
Small teams needing basic A/B testing
Businesses with significant optimization budgets
Companies requiring advanced experimentation features
How VWO Compares to Competitors
Compared to Optimizely, VWO's Growth tier at $299/month is more transparent than Optimizely's often custom-quoted plans, though still high. Hotjar offers more affordable entry points for similar analytics and feedback tools, typically under $100/month, but lacks VWO's full experimentation suite.
VWO Pricing FAQ
How much does VWO cost?
VWO starts at $299/month on the Growth plan. A free plan is also available with limited features.
Does VWO have a free plan?
Yes. VWO offers a free plan called "Free". It includes: Basic A/B testing, Entry-level features, Small teams.
Does VWO offer a free trial?
Yes, VWO offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to VWO?
Yes. Popular alternatives to VWO include Optimizely, Mixpanel, Mida.so. Free alternatives include Mixpanel, Mida.so. Compare them side-by-side on Toolradar.
Cheaper alternatives to VWO
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
