TL;DR - AB Tasty
- AB Tasty is an experimentation platform that helps companies optimize their digital experiences
- It enables A/B testing, personalization, and feature flagging without heavy engineering resources
- Custom enterprise pricing based on traffic volume and features needed
Pricing: Paid only
Best for: Enterprises & professionals
Score: 80/100
Pricing Plans
free trialMost Popular
Custom
Custom
Traffic-based pricing
- A/B testing
- Personalization
- Feature flags
- Complete analytics
- Unlimited experiments
About AB Tasty
AB Tasty lets you test what actually works on your website. Want to know if a green button converts better than blue? Or if a different headline increases signups? Set up the experiment in minutes without touching code.
The platform handles traffic splitting, statistical analysis, and winner selection. Visual editing tools let marketers make changes directly, while developers can run more complex tests through the API.
Data-driven companies use AB Tasty to stop arguing about opinions and start making decisions based on real user behavior.
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AB Tasty FAQ
AB Tasty is an experimentation and personalization platform for A/B testing, feature flags, and web personalization. Helps optimize digital experiences through data-driven experiments.
AB Tasty uses custom pricing based on traffic and features. Plans typically start around $40,000/year for enterprise. They don't publish pricing publicly - you'll need to request a quote.
Run A/B tests, multivariate tests, split URL tests, and server-side experiments. Also supports feature flags, progressive rollouts, and audience-based personalization. Visual editor for non-developers.
Both are enterprise experimentation platforms. Optimizely has more advanced statistical capabilities. AB Tasty is often more affordable and easier to use. AB Tasty has stronger European presence.
Yes, AB Tasty offers server-side experimentation and feature flags through their SDK. Supports multiple languages including JavaScript, Python, PHP, and Java.