A/B testing and personalization platform for optimizing digital experiences
Visit WebsiteReviews onG2Capterra
416 reviews tracked·3 press mentionsThe Bottom Line
Entry price
Paid plans only
Biggest pro
Good A/B testing platform
Biggest con
Expensive
TL;DR - AB Tasty
- AB Tasty is an experimentation platform that helps companies optimize their digital experiences
- It enables A/B testing, personalization, and feature flagging without heavy engineering resources
- Custom enterprise pricing based on traffic volume and features needed
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms
What is AB Tasty?
AB Tasty is an enterprise experimentation and personalization platform offering A/B testing, feature flags, AI-based targeting, and mobile app optimization with custom pricing.
Pros & Cons
Pros
- Good A/B testing platform
- Personalization features
- Visual editor
- Server-side testing
- Good analytics
Cons
- Expensive
- Learning curve
- Enterprise focus
- Setup complexity
- Less known than Optimizely
Ratings Across the Web
4.5(416 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
A/B testingMultivariate testingPersonalizationFeature flagsAI targetingSegment builderMobile SDKsRelease management
Pricing Plans
Custom
null
- A/B and multivariate testing
- Segment builder
- AI-based targeting
- Feature flags and SDKs
- Mobile support
- SSO and MFA
- Training and certification
Reviews
4.5/5
Across 416 verified user reviews on G2, Capterra
Add your hands-on experience to help the next buyer.
Best AB Tasty Alternatives
Top alternatives based on features, pricing, and user needs.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
AB Tasty FAQ
What is AB Tasty?
AB Tasty is an enterprise experimentation platform for A/B testing, personalization, and feature management. It supports web and mobile apps with AI-powered targeting and feature flags.
How much does AB Tasty cost?
AB Tasty uses custom enterprise pricing based on traffic volume and features needed. You must request a demo to receive a personalized quote.
Does AB Tasty support feature flags?
Yes, AB Tasty includes feature flags and release management capabilities with SDKs for multiple platforms, allowing controlled feature rollouts and experimentation.
Is AB Tasty suitable for mobile apps?
Yes, AB Tasty supports mobile experimentation and personalization with native SDKs for iOS and Android, plus support for mobile web optimization.
Source: abtasty.com