Leanplum
UnclaimedSupercharge customer lifetime value with an all-in-one customer engagement platform.
Visit WebsiteWhat is Leanplum?
Leanplum (marketing automation): Supercharge customer lifetime value with an all-in-one customer engagement platform. Leanplum, now operating as CleverTap, is a comprehensive customer engagement platform designed to help businesses drive growth by personalizing customer interactions across various channels. It leverages big data, AI, and advanced analytics to enable targeted engagement, real-time experimentation, and continuous optimization of the customer lifecycle. Key capabilities: Omni-Channel Campaign Orchestration (email, in-app, etc.), Audience Segmentation (behaviors, interests, geography, demographics), Experimentation, Measurement, and Optimization, Hyper-Personalization (event triggers, dynamic inputs, geofencing), Automated Segmentation (RFM analysis). Leanplum ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Leanplum against Pendo, Countly.
TL;DR - Leanplum
- All-in-one platform for personalized customer engagement.
- Leverages AI and analytics for targeted campaigns and real-time optimization.
- Offers omni-channel experiences, advanced segmentation, and hyper-personalization.
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms
Pros & Cons
Pros
- Comprehensive suite for customer engagement
- Strong focus on personalization and AI-driven intelligence
- Offers advanced analytics and experimentation capabilities
- Supports omni-channel communication
- Scalable and interoperable with other systems
Cons
- Pricing details are not fully transparent without a demo
- No free tier available, only a trial
Ratings Across the Web
4.3(96 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Omni-Channel Campaign Orchestration (email, in-app, etc.)Audience Segmentation (behaviors, interests, geography, demographics)Experimentation, Measurement, and OptimizationHyper-Personalization (event triggers, dynamic inputs, geofencing)Automated Segmentation (RFM analysis)Advanced Analytics (pivots, flows)Premium Engagement Channels (Facebook audience, display campaigns, Google ads)Scalable and Interoperable Platform
Pricing
Freemium
Leanplum offers a generous free tier with optional paid upgrades for advanced features.
About Leanplum
By Toolradar Team·
Leanplum, now operating as CleverTap, is a comprehensive customer engagement platform designed to help businesses drive growth by personalizing customer interactions across various channels. It leverages big data, AI, and advanced analytics to enable targeted engagement, real-time experimentation, and continuous optimization of the customer lifecycle. The platform allows businesses to segment customers based on behaviors, interests, geography, and demographics, and then orchestrate campaigns across essential touchpoints like email, in-app experiences, and more.
This platform is ideal for businesses looking to enhance customer retention, increase engagement, and maximize customer lifetime value. It provides tools for hyper-personalization, automated segmentation, advanced analytics, and the use of premium engagement channels. With its scalable and interoperable design, CleverTap aims to empower businesses to make smarter, faster decisions through insightful and prescriptive intelligence, ultimately helping them deliver deeply personalized journeys and real-time product recommendations.
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Leanplum FAQ
What is Leanplum?
Leanplum is now operating as CleverTap, an all-in-one customer engagement platform that helps businesses personalize customer interactions, orchestrate omni-channel campaigns, and optimize customer lifetime value through advanced analytics, AI, and real-time experimentation.
How much does Leanplum cost?
CleverTap (formerly Leanplum) offers curated pricing plans based on Monthly Active Users (MAU), starting from ₹6000 / Month for up to 5000 MAU. They have 'Essentials', 'Advanced', and 'Cutting Edge' plans, with specific pricing for MAU tiers up to 100,000+ MAU. A personalized demo is required to get full pricing details for higher tiers and add-ons.
Is Leanplum free?
No, CleverTap (formerly Leanplum) is not free. It offers a 30-day free trial for its 'Essentials' plan, after which billing starts. There is no perpetual free tier.
Who is Leanplum for?
CleverTap (formerly Leanplum) is for businesses of all sizes, trusted by over 2000 leading brands worldwide, that want to personalize customer experiences, increase retention, drive engagement, and maximize customer lifetime value through data-driven insights and multi-channel communication strategies.
Source: leanplum.com