10 Best Marketing Automation Tools in 2026

Brandfolder is an enterprise digital asset management (DAM) platform that helps organizations store, organize, and distribute brand assets across teams and external partners. Now part of Smartsheet, Brandfolder provides a centralized hub for managing logos, images, videos, documents, and other creative content while maintaining brand consistency. The platform features intelligent asset organization with AI-powered tagging, advanced search capabilities, and customizable taxonomies. Brandfolder enables teams to create curated collections, set permissions and expiration dates, and track asset usage analytics. Integration with creative tools like Adobe Creative Cloud and Figma streamlines workflows from asset creation to distribution. Brandfolder supports brand portals and public-facing asset libraries where external stakeholders can access approved materials. The platform includes built-in image editing, format conversion, and templating capabilities that allow non-designers to create on-brand content while maintaining brand guidelines.

Refersion provides affiliate and influencer tracking for e-commerce brands managing partner programs. The platform handles commission structures, automated payouts, and performance analytics while integrating with major e-commerce platforms. Brands use Refersion to scale their affiliate programs without spreadsheet chaos.

HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, website building, and workflow automation. HubSpot organizes its products into five Hubs — Marketing, Sales, Service, Content, and Operations — that share a common contact database and reporting layer. The platform serves over 228,000 customers across 135 countries, from startups using the free tools to enterprises running complex multi-touch attribution. Its App Marketplace offers 1,600+ integrations with tools like Salesforce, Slack, and Shopify.

Modash is an all-in-one influencer marketing platform designed for brands, particularly those on Shopify, to streamline and scale their influencer programs. It centralizes the entire workflow, from finding creators and managing relationships to tracking campaign performance and processing payments. The platform offers access to a vast database of over 350 million public profiles across Instagram, TikTok, and YouTube, utilizing AI search and smart filters to help users discover ideal influencer matches. It provides tools for managing influencer relationships, including tracking outreach, product sends, follow-ups, and storing all relevant creator details. Modash also automates content collection and offers a Shopify integration to measure performance from post to purchase, providing metrics like EMV, ROAS, and CPM. Furthermore, it simplifies creator payouts by bundling invoices and supporting payments across 180+ countries. Modash is ideal for in-house teams looking to consolidate their influencer marketing efforts, eliminate the need for multiple tools, and gain better control and insights into their campaigns. It aims to make influencer marketing feel less messy and more efficient, offering enterprise-grade capabilities with clear pricing.

Eventbrite powers event discovery and ticketing for everything from local workshops to major concerts. Organizers create event pages, sell tickets, and manage check-ins while attendees discover experiences in their area. The platform handles payments, refunds, and analytics so event creators can focus on delivering great experiences.

Zoom Webinars scales video events to thousands of attendees with engagement features built for large audiences. Hosts run panels, manage Q&A, and track attendance while integrations push data to marketing automation. Organizations use Zoom Webinars for product launches, training, and thought leadership events.

Gainsight is the leading customer success platform for enterprise companies. Unify customer data from every touchpoint into comprehensive health scores. Automate success plans and customer journeys. Features include product experience management, community, and education platforms. Advanced analytics and AI predict churn before it happens. The platform that pioneered customer success, trusted by the world's largest companies.

Hypefury is a social media scheduling and automation tool designed for creators, personal brands, and small businesses to amplify their online presence and generate income. It helps users seamlessly create and schedule content across multiple platforms like X (Twitter), LinkedIn, and Instagram, eliminating the need for manual cross-posting and providing inspiration to overcome writer's block. The platform offers features such as content inspiration from viral posts and templates, one-click repurposing of content into various formats (e.g., text to image/video, tweets to Instagram Reels or LinkedIn carousels), and smart automation like auto-reposts to maximize reach and auto-comments (Autoplugs) to promote newsletters or products. Hypefury also includes an engagement builder to facilitate replies to relevant accounts, automated sales campaigns, and detailed analytics to track post performance, ultimately helping users turn followers into subscribers and drive sales.

Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

ManyChat is a leading chatbot and marketing automation platform that helps businesses engage customers through Instagram, Facebook Messenger, WhatsApp, SMS, and email. The visual flow builder makes it easy to create automated conversations, lead qualification sequences, and customer support workflows without coding knowledge. The platform enables businesses to automate common interactions like answering FAQs, qualifying leads, processing orders, and booking appointments. ManyChat Growth Tools help capture leads through comments, stories, and ads, automatically starting conversations that nurture prospects through the customer journey. Integration with popular e-commerce platforms and CRMs enables personalized messaging based on customer data. ManyChat serves over 1 million businesses from solopreneurs to large enterprises, with a generous free plan for getting started and scaled pricing based on contact count. The platform AI add-on provides intelligent responses that handle complex conversations beyond traditional rule-based automation.