10 Best Marketing Automation Tools in 2026

Bynder is an enterprise digital asset management (DAM) platform that helps global brands organize, manage, and distribute their creative content across teams and channels. Named a Leader in the 2025 Gartner Magic Quadrant for DAM, Bynder serves marketing teams at companies who need centralized control over brand assets with powerful search, collaboration, and distribution capabilities. The platform features AI-powered asset management with automatic tagging, smart search, and content recommendations. Bynder supports the entire content lifecycle from creation through distribution, including creative project workflows, approval processes, and brand guidelines enforcement. The customizable brand portals enable controlled sharing with external partners and agencies. Bynder integrates with 145+ marketing tools out of the box, including Adobe Creative Cloud, Salesforce, HubSpot, and major CMS platforms. The platform includes analytics for tracking asset usage and ROI, helping teams understand which content performs best and where gaps exist in their asset library.

Refersion provides affiliate and influencer tracking for e-commerce brands managing partner programs. The platform handles commission structures, automated payouts, and performance analytics while integrating with major e-commerce platforms. Brands use Refersion to scale their affiliate programs without spreadsheet chaos.

HubSpot is a customer platform with CRM, marketing, sales, and service tools. Free CRM provides contact and deal management. Marketing Hub creates campaigns and captures leads. Sales Hub accelerates deal closing. Service Hub delights customers. The platform that invented inbound marketing and gives it away for free.

Modash is an all-in-one influencer marketing platform designed for brands, particularly those on Shopify, to streamline and scale their influencer programs. It centralizes the entire workflow, from finding creators and managing relationships to tracking campaign performance and processing payments. The platform offers access to a vast database of over 350 million public profiles across Instagram, TikTok, and YouTube, utilizing AI search and smart filters to help users discover ideal influencer matches. It provides tools for managing influencer relationships, including tracking outreach, product sends, follow-ups, and storing all relevant creator details. Modash also automates content collection and offers a Shopify integration to measure performance from post to purchase, providing metrics like EMV, ROAS, and CPM. Furthermore, it simplifies creator payouts by bundling invoices and supporting payments across 180+ countries. Modash is ideal for in-house teams looking to consolidate their influencer marketing efforts, eliminate the need for multiple tools, and gain better control and insights into their campaigns. It aims to make influencer marketing feel less messy and more efficient, offering enterprise-grade capabilities with clear pricing.

Eventbrite powers event discovery and ticketing for everything from local workshops to major concerts. Organizers create event pages, sell tickets, and manage check-ins while attendees discover experiences in their area. The platform handles payments, refunds, and analytics so event creators can focus on delivering great experiences.

Zoom Webinars scales video events to thousands of attendees with engagement features built for large audiences. Hosts run panels, manage Q&A, and track attendance while integrations push data to marketing automation. Organizations use Zoom Webinars for product launches, training, and thought leadership events.

Gainsight is the leading customer success platform for enterprise companies. Unify customer data from every touchpoint into comprehensive health scores. Automate success plans and customer journeys. Features include product experience management, community, and education platforms. Advanced analytics and AI predict churn before it happens. The platform that pioneered customer success, trusted by the world's largest companies.

Hypefury is a social media scheduling and automation tool designed for creators, personal brands, and small businesses to amplify their online presence and generate income. It helps users seamlessly create and schedule content across multiple platforms like X (Twitter), LinkedIn, and Instagram, eliminating the need for manual cross-posting and providing inspiration to overcome writer's block. The platform offers features such as content inspiration from viral posts and templates, one-click repurposing of content into various formats (e.g., text to image/video, tweets to Instagram Reels or LinkedIn carousels), and smart automation like auto-reposts to maximize reach and auto-comments (Autoplugs) to promote newsletters or products. Hypefury also includes an engagement builder to facilitate replies to relevant accounts, automated sales campaigns, and detailed analytics to track post performance, ultimately helping users turn followers into subscribers and drive sales.

Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

ManyChat is a leading chatbot and marketing automation platform that helps businesses engage customers through Instagram, Facebook Messenger, WhatsApp, SMS, and email. The visual flow builder makes it easy to create automated conversations, lead qualification sequences, and customer support workflows without coding knowledge. The platform enables businesses to automate common interactions like answering FAQs, qualifying leads, processing orders, and booking appointments. ManyChat Growth Tools help capture leads through comments, stories, and ads, automatically starting conversations that nurture prospects through the customer journey. Integration with popular e-commerce platforms and CRMs enables personalized messaging based on customer data. ManyChat serves over 1 million businesses from solopreneurs to large enterprises, with a generous free plan for getting started and scaled pricing based on contact count. The platform AI add-on provides intelligent responses that handle complex conversations beyond traditional rule-based automation.