Best Tools for Startups 2026

Updated: February 2026

Best software tools for startups and early-stage companies. Find affordable, scalable solutions to launch and grow your business. We've curated 15 tools specifically suited for startups.

Key Takeaways

  • Freshworks CRM is our #1 pick for marketing automation for startups in 2026.
  • We analyzed 15 marketing automation for startups tools to create this ranking.
  • 15 tools offer free plans, perfect for getting started.

15 Marketing Automation Tools for Startups

3
Mailmodo logo

Mailmodo

Automate and optimize email marketing campaigns with AI-powered creation, journey building, and segmentation.

Freemium
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Flowcode logo

Flowcode

Connect real-world interactions to digital experiences with measurable QR codes and landing pages.

Freemium
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SendPulse logo

SendPulse

Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.

Free
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ProveSource logo

ProveSource

Boost sales and conversions by displaying real-time social proof and live sales notifications.

Freemium
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Webpushr logo

Webpushr

The fastest growing web push notifications platform for marketers and developers.

Freemium
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QRCodeKIT logo

QRCodeKIT

Create, design, and track dynamic and AI-powered QR codes for effective marketing campaigns.

Freemium
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Pushwoosh logo

Pushwoosh

Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

Free
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OptiMonk logo

OptiMonk

Boost conversions and personalize user experiences with powerful popups and on-site messages.

Free
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Best Marketing Automation for Other Use Cases

Frequently Asked Questions

What is the best marketing automation tool for startups?

Based on our analysis, Freshworks CRM is the top choice for startups, with a score of /100.

Are there free marketing automation tools for startups?

Yes! Freshworks CRM, Systeme.io, Mailmodo offer free plans suitable for startups.