What is Fera?
Fera (marketing automation): Reviews and social proof app. Fera is a review management platform for e-commerce stores that automates the collection, moderation, and display of customer reviews with photos and videos. Key capabilities: Automatic review requests via email and SMS post-purchase, Photo and video review collection with gallery widgets, AI-powered review moderation and reply assistance, Review import from Google, Facebook, Etsy, and CSV files, Verified reviewer badges for authentic social proof. Fera is paid-only, with most plans including a trial period. Buyers most often compare Fera against Smile.io, Owner.com.
TL;DR - Fera
- Review collection platform with photo/video support for e-commerce stores
- AI-powered moderation, verified badges, and 45+ integrations across Shopify, Wix, and BigCommerce
- Plans from $9/month with photo reviews, auto-requests, and customizable widgets
Pricing: Paid only
Best for: Enterprises & pros
4.9/5 across review platforms
Pros & Cons
Pros
- Exceptional ratings (4.9/5 stars) across app stores
- Supports photo and video reviews that drive higher conversions
- AI moderation and replies dramatically reduce manual workload
- Works across Shopify, Wix, BigCommerce, and other platforms
- Free tier available—no credit card required to start
- Beautiful, mobile-responsive widgets install without coding
Cons
- SMS review requests may incur additional messaging costs
- Lower-tier plans limit admin users and storage capacity
- Advanced customization restricted to higher-priced plans
- No built-in review incentive or loyalty program features
- Enterprise plan at $999/month is expensive for mid-size stores
Ratings Across the Web
4.9(127 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Automatic review requests via email and SMS post-purchasePhoto and video review collection with gallery widgetsAI-powered review moderation and reply assistanceReview import from Google, Facebook, Etsy, and CSV filesVerified reviewer badges for authentic social proof45+ integrations with e-commerce apps and platformsMobile-optimized, no-code customizable display widgetsProduct grouping for consolidated review displaysMulti-store synchronization across storefrontsReview content approval workflow with update requests
Pricing
Paid
Fera offers paid plans. Visit their website for current pricing details.
About Fera
By Toolradar Team·
Fera is a review management platform for e-commerce stores that automates the collection, moderation, and display of customer reviews with photos and videos. Supporting Shopify, Wix, BigCommerce, and other platforms, Fera sends automatic post-purchase review requests via email and SMS, verifies authentic reviewers, and imports existing reviews from Google, Facebook, and Etsy. AI-powered moderation and reply tools reduce manual work, while 45+ integrations and mobile-optimized, customizable widgets help merchants build social proof that drives conversions.
How we evaluate tools →Source: fera.ai
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Fera FAQ
Does Fera work with Shopify?
Yes. Fera integrates natively with Shopify and is one of the highest-rated review apps on the Shopify App Store. It also supports Wix, BigCommerce, and other e-commerce platforms.
Can I import existing reviews into Fera?
Yes. Fera can import reviews from Google, Facebook, Etsy, and other platforms via CSV. This lets you consolidate all your social proof in one place from day one.
How does Fera collect photo and video reviews?
Fera sends automated post-purchase email and SMS requests that prompt customers to submit text, photo, and video reviews. The process is mobile-optimized to maximize submission rates.
What does AI moderation do in Fera?
Fera's AI automatically screens incoming reviews for spam, inappropriate content, and quality. It can also draft reply suggestions that you can approve or edit before publishing.
Is there a free plan?
Fera offers a free trial to get started. Paid plans begin at $9/month for the Startup tier with 100 review requests per month, scaling up based on volume needs.
How much can I save with annual billing?
Annual billing provides a 30% discount across all plans. For example, the Small plan drops from $29/month to approximately $20/month when billed annually.
Source: fera.ai