Yotpo

Name: Yotpo
Brand: Yotpo
Price: 15 USD
Rating: 4.4 (632 reviews)

Unclaimed Editor reviewed

Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.

Marketing E-commerce Reviews & UGC Loyalty Programs

Visit Website

4.4(632 across the web)

PaidVisit Website

Reviews onG2Capterra

632 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Good reviews platform

Biggest con

Expensive

TL;DR - Yotpo

Drives revenue through loyalty programs and customer reviews.
Collects, displays, and leverages AI-driven reviews and user-generated content.
Builds customer loyalty and advocacy with rewards, referrals, and personalized experiences.

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Yotpo?

Editorial review

Yotpo is an all-in-one ecommerce marketing platform designed to help brands drive revenue through enhanced customer experiences. It offers best-in-class solutions for Loyalty & Referrals and Reviews & User-Generated Content (UGC). For reviews and UGC, Yotpo helps businesses collect, display, and leverage customer feedback with AI-driven displays, customizable galleries, and tools to capture more content. It uses AI to surface common themes in reviews, offers translation capabilities, and integrates with other marketing tools to display social proof. The platform also includes features for review moderation and routing insights to relevant teams. For loyalty and referrals, Yotpo enables brands to create engaging reward programs, turn customers into brand advocates, and increase customer lifetime value (CLTV). It offers features like loyalty tiers, points for various actions, personalized touchpoints, and referral programs. Yotpo integrates with over 180 marketing technologies and provides flexible APIs to connect tools, sync data, and scale marketing efforts.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceyotpo.com ↗

Pros & Cons

Pros

Good reviews platform
UGC collection
Loyalty program
SMSBump included
Shopify integration

Cons

Expensive
Complex pricing
Learning curve
Per-feature pricing
Support varies

Ratings Across the Web

4.4(632 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

E-commerce marketingReviewsLoyaltySMS marketingSubscriptionsUGC

Pricing Plans

Pricing checked May 29, 2026

Free

Basic UGC collection
Display reviews on site

Starter

From $15

Up to 1,000 orders/month
Content collection tools
On-site display

Pro

From $169

Up to 10,000 orders/month
Conversion optimization
Shopper data collection

Enterprise

Custom

Expedited time to market
Multi-market scaling
Dedicated account manager

Calculate your cost View full pricing

How Yotpo's pricing compares

At $15/mo, Yotpo is mid-range of its 5 direct competitors ($10 to $49/mo across the set).

Gorgias

$10

Yotpo

$15

$15

$20

$49

$49

Entry paid plan, monthly. Pricing checked May 29, 2026.

Reviews

4.4/5

Across 632 verified user reviews on Capterra, G2

Add your hands-on experience to help the next buyer.

Write a Toolradar review

Best Yotpo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

4.2

MailchimpFreemium

Grow your business with email, SMS, and AI marketing

4.4

ActiveCampaignPaid

Email marketing, automation & CRM

4.5

KlaviyoFreemium

Email marketing for e-commerce

4.6

OmnisendFreemium

Email, SMS, and push marketing for ecommerce

4.6

GorgiasPaid

Customer support helpdesk for e-commerce

4.6

Smile.ioPaid

The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.

4.8

LoyaltyLionPaid

Drive repeat purchases with AI-powered loyalty for Shopify

4.5

See all Marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Yotpo alternatives8+ tools ranked, pricing + verdict per pick Yotpo vs HubSpotHead-to-head: features, pricing, who wins Yotpo vs MailchimpHead-to-head: features, pricing, who wins Yotpo vs ActiveCampaignHead-to-head: features, pricing, who wins

Explore More

Best Marketing Tools Best E-commerce Tools Best Reviews & UGC Tools Best Loyalty Programs Tools

Yotpo FAQ

What is Yotpo?

Yotpo is an e-commerce marketing platform that combines reviews, loyalty, referrals, SMS, and subscriptions to help brands retain customers and drive sales.

Is Yotpo free?

Yotpo offers free plans for reviews and SMS. Paid plans unlock more features and are priced based on usage and modules.

Why do brands use Yotpo?

Yotpo provides multiple marketing tools in one platform, so brands can manage reviews, loyalty, and SMS without juggling multiple vendors.

Source: yotpo.com

Guides & Articles

Best Loyalty Program Software in 2026

Features Yotpo

Best CRM for Retail in 2026

Features Yotpo

Best Website Builders in 2026

Expert guide