Yotpo
UnclaimedEcommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
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TL;DR - Yotpo
- Drives revenue through loyalty programs and customer reviews.
- Collects, displays, and leverages AI-driven reviews and user-generated content.
- Builds customer loyalty and advocacy with rewards, referrals, and personalized experiences.
Pricing: Paid only
Best for: Enterprises & pros
Score: 87/100
Pros & Cons
Pros
- Good reviews platform
- UGC collection
- Loyalty program
- SMSBump included
- Shopify integration
Cons
- Expensive
- Complex pricing
- Learning curve
- Per-feature pricing
- Support varies
Key Features
E-commerce marketingReviewsLoyaltySMS marketingSubscriptionsUGC
Pricing Plans
Free
$0
- Basic UGC collection
- Display reviews on site
Starter
From $15
- Up to 1,000 orders/month
- Content collection tools
- On-site display
Pro
From $169
- Up to 10,000 orders/month
- Conversion optimization
- Shopper data collection
Enterprise
Custom
- Expedited time to market
- Multi-market scaling
- Dedicated account manager
About Yotpo
By Toolradar Team·
Yotpo is an all-in-one ecommerce marketing platform designed to help brands drive revenue through enhanced customer experiences. It offers best-in-class solutions for Loyalty & Referrals and Reviews & User-Generated Content (UGC).
For reviews and UGC, Yotpo helps businesses collect, display, and leverage customer feedback with AI-driven displays, customizable galleries, and tools to capture more content. It uses AI to surface common themes in reviews, offers translation capabilities, and integrates with other marketing tools to display social proof. The platform also includes features for review moderation and routing insights to relevant teams.
For loyalty and referrals, Yotpo enables brands to create engaging reward programs, turn customers into brand advocates, and increase customer lifetime value (CLTV). It offers features like loyalty tiers, points for various actions, personalized touchpoints, and referral programs. Yotpo integrates with over 180 marketing technologies and provides flexible APIs to connect tools, sync data, and scale marketing efforts.
How we evaluate tools →Source: yotpo.com
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Yotpo FAQ
What is Yotpo?
Yotpo is an e-commerce marketing platform that combines reviews, loyalty, referrals, SMS, and subscriptions to help brands retain customers and drive sales.
Is Yotpo free?
Yotpo offers free plans for reviews and SMS. Paid plans unlock more features and are priced based on usage and modules.
Why do brands use Yotpo?
Yotpo provides multiple marketing tools in one platform, so brands can manage reviews, loyalty, and SMS without juggling multiple vendors.
Source: yotpo.com