What is the best referral marketing software in 2026?

Based on user reviews and our editorial analysis, PartnerStack is currently the top-rated referral marketing software with a score of 89/100. Other popular options include Yotpo, Okendo, LaunchList.

Are there free referral marketing tools?

Yes! We have 1 free referral marketing tools available. Many also offer freemium plans where you can start free and upgrade as your needs grow.

How do I choose the right referral marketing software?

Consider your specific needs, team size, and budget. Look at user reviews, compare features, and take advantage of free trials when available. Our comparison tools can help you evaluate multiple options side by side.

Referral Marketing Software

24 products available

Referral program and viral marketing tools

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PartnerStack

Drive growth with B2B partnerships and scale partner revenue through a high-performing ecosystem.

paid

Yotpo

Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.

paid

Okendo

Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.

paid

LaunchList

Build a viral pre-launch waitlist to acquire early users and accelerate product growth.

freemium

Yotpo Loyalty

Loyalty and referrals by Yotpo

freemium

Referral Rock

Referral program software

paid

ReferralCandy

Referral marketing for e-commerce

paid

UpViral

Viral referral marketing platform

paid

Extole

Advocacy marketing platform

paid

Friendbuy

Referral program platform

paid

KingSumo

Viral giveaway app

paid

Aspire

The leading influencer marketing platform for e-commerce brands to scale word-of-mouth commerce.

paid

Viral Loops

Viral marketing platform

paid

Post Affiliate Pro

Affiliate software for businesses

paid

Polr

Host your own open-source, modern, and customizable URL shortener.

free

PartnerStack

Partner ecosystem platform

paid

Gleam

Marketing apps for growth

freemium

Ambassador

Referral software for enterprises

paid

Affiliatly

Easy affiliate management

paid

Rewardful

Affiliate software for SaaS

paid

Mention Me

Referral engineering platform

paid

GrowSurf

Launch in-product customer referral and affiliate programs for tech startups with minimal dev time.

freemium

Referral Factory

Build, automate, and scale your customer and affiliate referral programs with ease.

paid

Kickoff Labs

Launch viral giveaways, referral programs, and pre-launch waitlists to grow your business.

freemium

Popular Referral Marketing Comparisons

PartnerStackvsYotpo PartnerStackvsOkendo YotpovsOkendo YotpovsLaunchList OkendovsLaunchList OkendovsYotpo Loyalty LaunchListvsYotpo Loyalty LaunchListvsReferral Rock Yotpo LoyaltyvsReferral Rock Yotpo LoyaltyvsReferralCandy Referral RockvsReferralCandy Referral RockvsUpViral

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What is Referral Marketing Software?

Referral Marketing software helps businesses and individuals streamline their workflows by providing specialized tools designed for referral marketing-related tasks. These solutions range from simple, free tools to comprehensive enterprise platforms, each offering different capabilities to match various needs and budgets. Whether you're a solo entrepreneur or managing a large team, the right referral marketing tool can significantly improve your productivity and results.

Key Features to Look For

Intuitive user interface that minimizes the learning curve
Integration capabilities with popular tools and platforms
Collaboration features for team-based workflows
Analytics and reporting to track performance
Mobile accessibility for working on the go
Customization options to fit your specific needs
Reliable customer support and documentation

Benefits of Referral Marketing Software

Save time by automating repetitive tasks
Improve accuracy and reduce human errors
Enhance team collaboration and communication
Gain insights through data-driven analytics
Scale your operations without proportional cost increases
Stay competitive with modern, efficient workflows

How to Choose the Right Referral Marketing Software

When choosing referral marketing software, start by clearly defining your requirements. Consider your team size, budget constraints, and must-have features. Look for tools that offer free trials so you can test the interface and functionality before committing. Pay attention to integration options with your existing tech stack, and don't overlook the importance of good customer support. Reading user reviews on platforms like Toolradar can provide valuable insights from people who've actually used these tools in real-world scenarios.

Frequently Asked Questions About Referral Marketing Software

Based on user reviews and our editorial analysis, PartnerStack is currently the top-rated referral marketing software. However, the "best" choice depends on your specific needs, budget, and use case. We recommend comparing multiple options using our detailed reviews and comparison tools.

This guide was last updated in February 2026. We regularly review and update our recommendations to ensure accuracy.