Kickoff Labs Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Kickoff Labs worth the price?
Kickoff Labs offers a fair pricing structure, especially for businesses needing robust lead generation.
The Hobby tier at $13/month is very generous for startups, while the Premium tier at $48/month provides excellent value with branding removal and A/B testing. It's best for businesses focused on viral growth and lead capture.
Pricing Plans
Hobby
$13/Mo
- 500 Leads per month
- Unlimited Total Leads
- Unlimited Campaigns
- 1 Brand
- 1 Custom Domain
- Autoresponder Emails
- Advanced Fraud Prevention
- KickoffLabs Branded Popups, Landing Pages, Embeds, and Emails
- Unlimited Responsive Landing Pages
- Embeds
- AnyForm Connect
- Unlimited Contest Status Pages
- Contest Emails from Kickofflabs
- Campaign Grouping
- Analytics
- Integrations (MailChimp, Facebook Audiences, Klaviyo, Slack, Zapier)
- Webhooks In/Out
- Lead Notifications
- Duplicate IP Blocking
- Captcha
- Lead Tags
- Community Support
- Email Support
Premium
$48/Mo
- Hobby features plus
- 2,500 Leads / mo
- Unlimited Campaigns
- 1 Brand
- 1 Custom Domain
- Branding Free Landing Pages
- Reward Level Emails
- A/B Testing
- Tracking Pixels/Scripts
- Integrations
- Branding Free Pages
- Custom Domain Setup
Business
$99/Mo
- Premium features plus
- 10,000 Leads / mo
- Unlimited Campaigns
- 3 Brands
- 3 Custom Domains
- 3 Team Members
- No KickoffLabs Branding
- SMS Contests Optional
- Custom Email Templates and Domains
- Advanced Reporting
- Advanced Actions
- 1:1 Onboarding / Setup Meeting
- Branding Removed
- Custom Email Templates
- Custom Email Domains
Enterprise
$202/Mo
- Business features plus
- 25,000 Leads / mo
- Unlimited Campaigns
- 5 Brands
- 5 Custom Domains
- 5 Team Members
- SMS Included - $50 value!
- Priority Support
- Free Design Tweaks
- 1:1 Onboarding / Setup Meeting
- Branding Removed
Hidden Costs & Gotchas
SMS contests are optional/extra until Enterprise
Lead limits per month can incur overage if not managed
Branding removal starts at Premium tier
No free trial to test full features
Which Plan Do You Need?
Startups needing affordable lead gen
Businesses running viral campaigns
Marketers focused on lead capture
How Kickoff Labs Compares to Competitors
Compared to Gleam.io, Kickoff Labs' Hobby tier at $13/month is more affordable than Gleam's Pro plan at $79/month for similar lead generation features. However, tools like Viral Loops offer more flexible pricing based on campaign type, potentially making Kickoff Labs' lead-based pricing less ideal for very high-volume, low-conversion campaigns.
Kickoff Labs Pricing FAQ
How much does Kickoff Labs cost?
Kickoff Labs starts at $13/month on the Hobby plan. It offers 4 paid tiers ranging from $13/month up to $202/month.
Does Kickoff Labs have a free plan?
Kickoff Labs does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Kickoff Labs paid plan?
The cheapest paid plan for Kickoff Labs is "Hobby" at $13/month. Key features include: 500 Leads per month, Unlimited Total Leads, Unlimited Campaigns.