What is UpViral?
UpViral is a marketing automation tool. UpViral is a viral referral marketing platform that helps businesses generate leads through incentivized sharing campaigns. It lets you create sweepstakes, reward programs, waiting lists, and milestone campaigns where participants earn entries or rewards for referring friends. Key capabilities: Viral sweepstakes, contests, reward programs, and waiting list campaigns, Drag-and-drop campaign builder with customizable templates, Smart leaderboard with real-time referral tracking, Fraud detection to filter illegitimate entries, A/B testing for landing pages and email sequences. UpViral is paid-only, with most plans including a trial period. Buyers most often compare UpViral against FirstPromoter, Smile.io, HubSpot.
TL;DR - UpViral
- Viral referral marketing platform for sweepstakes, contests, and reward-based lead generation
- Includes fraud detection, A/B testing, leaderboards, and 50+ integrations
- Plans start at $79/month (annual) with a 14-day $1 trial
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms
Pros & Cons
Pros
- Purpose-built for viral loops — not a generic landing page tool
- Fraud detection filters fake referrals automatically
- Milestone rewards create compelling incentive structures
- 50+ native integrations plus Zapier for broader connectivity
- A/B testing built in for optimizing conversion rates
- Used by 32,000+ businesses with 72M+ leads generated
Cons
- Starter plan caps at 10,000 leads — scales up quickly for growing lists
- Starting price of $79/month (annual) is steep for early-stage businesses
- No free plan — only a $1 trial for 14 days
- Learning curve to set up complex multi-tier reward campaigns
- Email deliverability depends on your connected ESP, not UpViral itself
Ratings Across the Web
4.6(120 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Viral sweepstakes, contests, reward programs, and waiting list campaignsDrag-and-drop campaign builder with customizable templatesSmart leaderboard with real-time referral trackingFraud detection to filter illegitimate entriesA/B testing for landing pages and email sequencesMultiple display options: full-page, embedded forms, pop-ups, and widgetsMilestone rewards that unlock at referral thresholdsRetargeting pixel support for ad campaigns50+ integrations including Mailchimp, HubSpot, ConvertKit, and ZapierAPI and webhook access for custom workflows
Pricing
Paid
UpViral offers paid plans. Visit their website for current pricing details.
About UpViral
By Toolradar Team·
UpViral is a viral referral marketing platform that helps businesses generate leads through incentivized sharing campaigns. It lets you create sweepstakes, reward programs, waiting lists, and milestone campaigns where participants earn entries or rewards for referring friends. With a drag-and-drop builder, A/B testing, fraud detection, and integrations with 50+ marketing tools, UpViral turns existing traffic into a self-sustaining lead generation engine used by over 32,000 businesses.
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UpViral FAQ
What types of campaigns can I run with UpViral?
UpViral supports viral sweepstakes, reward programs, waiting lists, milestone campaigns, and contests. Each campaign type incentivizes participants to refer friends in exchange for entries, rewards, or unlocked content.
Does UpViral prevent fake referrals?
Yes. UpViral includes built-in fraud detection that identifies and filters illegitimate entries, ensuring your lead data stays clean and your rewards go to genuine participants.
Can I integrate UpViral with my email marketing tool?
Yes. UpViral integrates with 50+ tools including Mailchimp, HubSpot, ConvertKit, ActiveCampaign, and WordPress. It also supports Zapier, webhooks, and a direct API for custom integrations.
Is there a free plan?
No. UpViral offers a 14-day trial for $1 with a 30-day money-back guarantee, but there is no permanently free plan.
How many leads can I collect?
The Starter plan supports up to 10,000 leads, Business up to 25,000, and Premium up to 100,000. All plans allow unlimited campaigns.
Source: upviral.com