UpViral
Claim this toolViral referral marketing platform
From $159/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Price
- From $159/mo, billed monthly, free trial. Compare plans
Key facts
- Viral referral marketing platform for sweepstakes, contests, and reward-based lead generation
- Includes fraud detection, A/B testing, leaderboards, and 50+ integrations
- Offers paid tiers with a trial period
Pros
- Purpose-built for viral loops, not a generic landing page tool
- Fraud detection filters fake referrals automatically
- Milestone rewards create compelling incentive structures
- 50+ native integrations plus Zapier for broader connectivity
- A/B testing built in for optimizing conversion rates
- Used by many businesses with millions of leads generated
Cons
- Starter plan caps leads, scales up quickly for growing lists
- Starting price is steep for early-stage businesses
- No free plan, only a trial period
- Learning curve to set up complex multi-tier reward campaigns
- Email deliverability depends on your connected ESP, not UpViral itself
What is UpViral?
Available on: Web
Ratings Across the Web
UpViral holds an aggregate rating of 4.6 out of 5 from 121 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Viral sweepstakes, contests, reward programs, and waiting list campaigns
- Drag-and-drop campaign builder with customizable templates
- Smart leaderboard with real-time referral tracking
- Fraud detection to filter illegitimate entries
- A/B testing for landing pages and email sequences
- Multiple display options: full-page, embedded forms, pop-ups, and widgets
- Milestone rewards that unlock at referral thresholds
- Retargeting pixel support for ad campaigns
- 50+ integrations including Mailchimp, HubSpot, ConvertKit, and Zapier
- API and webhook access for custom workflows
Pricing Plans
Free TrialPricing checked Nov 1, 2026. Source: upviral.com/pricing, read Nov 1, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | $159 / mo |
+7 more Show less
|
| Business | $259 / mo |
+7 more Show less
|
| Premium | $649 / mo |
+4 more Show less
|
Is UpViral worth the price?
UpViral's pricing is on the higher side, especially for smaller businesses, with the Starter plan at $79/month (annual).
The jump to Premium at $319/month for 100,000 leads is substantial. It's best suited for established businesses or agencies with significant lead generation needs and a clear ROI strategy for viral campaigns.
Hidden Costs & Gotchas
Lead overage fees not explicitly stated.
How UpViral's pricing compares
UpViral starts at $159/mo, billed monthly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.
Recent pricing updates
Changes we detected on the UpViral pricing page.
- Prices first read on the vendor page: Starter $159 a month; Business $259 a month; Premium $649 a month.
UpViral by the numbers
Toolradar data: UpViral's entry paid plan ($159/mo, billed monthly) ranks #6 of 10 for price among the Referral Marketing tools with a verified entry price and no stated unit, where the median is $109/mo. As of Nov 2026.
| Metric | UpViral | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $159/mo, billed monthly | $109/mo | #6 of 10 tools with no stated price unit, verified price |
| Free plan | No | 6 of 25 have one | n/a |
| Listed as an alternative to | 1 tool | 3 | #20 of 25 (joint) |
| User rating | 4.6/5 (across the web, 121 ratings) | 4.5/5 | #5 of 17 (joint) tools with 20+ reviews |
Listed as an alternative to: #19 on 2026-10-16 to #20 on 2026-11-02 (rank among 25 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Referral Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “UpViral by the numbers”, Nov 2026.
Reviews
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Across 121 verified user reviews on Capterra, G2
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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UpViral FAQ
How does UpViral facilitate lead generation through incentivized sharing?
Which teams would benefit most from using UpViral?
How does UpViral compare to ReferralCandy for referral marketing?
What are the main limitations to consider when implementing UpViral?
How is UpViral priced?
Can UpViral integrate with other marketing tools?
Does UpViral include features to prevent fraudulent referrals?
How does UpViral pricing compare with other Referral Marketing tools?
Source: upviral.com