10 Best Referral Marketing Tools in 2026

PartnerStack is a Partner Ecosystem Platform designed for B2B SaaS companies to manage, automate, and scale their partner programs. It enables businesses to work with various partner types, including affiliate partners, co-sell partners, and influencers, all within a single platform. The platform provides tools for partner recruitment, onboarding, activation, tracking, and commission management, simplifying the complexities of running a successful partner ecosystem. Key features include access to the PartnerStack Marketplace with over 115,000 active B2B SaaS partners, automated partner payments, custom onboarding journeys, and detailed analytics for optimizing program performance. PartnerStack aims to help companies accelerate revenue growth, reduce time to launch new programs, and improve overall ROI from their partnership efforts. It integrates with existing CRMs and offers an API for custom connections, making it a comprehensive solution for building and expanding indirect sales channels. PartnerStack is ideal for B2B SaaS companies looking to leverage partnerships to acquire new customers, expand market reach, and drive significant revenue growth. It caters to businesses at all stages of partnership maturity, from those just starting out to those looking to scale existing ecosystems.

Yotpo is an all-in-one ecommerce marketing platform designed to help brands drive revenue through enhanced customer experiences. It offers best-in-class solutions for Loyalty & Referrals and Reviews & User-Generated Content (UGC). For reviews and UGC, Yotpo helps businesses collect, display, and leverage customer feedback with AI-driven displays, customizable galleries, and tools to capture more content. It uses AI to surface common themes in reviews, offers translation capabilities, and integrates with other marketing tools to display social proof. The platform also includes features for review moderation and routing insights to relevant teams. For loyalty and referrals, Yotpo enables brands to create engaging reward programs, turn customers into brand advocates, and increase customer lifetime value (CLTV). It offers features like loyalty tiers, points for various actions, personalized touchpoints, and referral programs. Yotpo integrates with over 180 marketing technologies and provides flexible APIs to connect tools, sync data, and scale marketing efforts.

Okendo is a customer marketing platform designed for fast-growing Shopify brands to cultivate loyal customer communities and drive growth. It offers a suite of tools including customer reviews, loyalty programs, quizzes, referrals, and surveys. The platform helps businesses generate social proof, personalize shopping experiences, and gather valuable customer insights to increase average order value, repeat purchases, and overall customer lifetime value. Okendo's features are built to integrate seamlessly with Shopify and other key marketing tools like Klaviyo, TikTok Shop, Google, and Bazaarvoice. It enables brands to collect and display authentic reviews, create engaging loyalty programs with points, perks, and VIP tiers, offer personalized product recommendations through quizzes, and incentivize customer referrals. The platform emphasizes data-driven strategies, providing analytics to monitor performance and optimize marketing efforts, all while ensuring industry-leading security and compliance.

LaunchList is a viral pre-launch waitlist software designed to help early-stage products, startups, indie hackers, marketers, and founders build a community of early users before their official launch. It provides customizable, no-code waitlist forms that are easy to integrate into any website or platform, allowing users to collect essential data from sign-ups. The platform automates waitlist growth through gamified viral referral marketing, where users are incentivized to refer friends and family to move up the waitlist. LaunchList also offers robust analytics to track waitlist performance, spam protection, email verification, and team collaboration features, making it a comprehensive solution for managing and growing a pre-launch audience.

Yotpo Loyalty is a loyalty and referral program platform. Create customized reward programs integrated with reviews and SMS.

Referral Rock is referral program software for customer, affiliate, and partner programs. Automate tracking, rewards, and engagement.

ReferralCandy is a referral marketing app for e-commerce stores. Automate referral programs to acquire customers through word-of-mouth.

UpViral is a viral referral marketing platform for running sweepstakes, giveaways, and waiting lists with social sharing incentives.

Extole is an advocacy marketing platform for referrals, loyalty, and influencer programs. Features ML-powered optimization and fraud detection.

Friendbuy is a referral program platform for e-commerce and subscription brands. Run referral, loyalty, and ambassador programs.