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Best Tools for Startups 2026

Updated: February 2026

Best software tools for startups and early-stage companies. Find affordable, scalable solutions to launch and grow your business. We've curated 6 tools specifically suited for startups.

Key Takeaways

LaunchList is our #1 pick for referral marketing for startups in 2026.
We analyzed 6 referral marketing for startups tools to create this ranking.
6 tools offer free plans, perfect for getting started.

6 Referral Marketing Tools for Startups

1

LaunchList

Build a viral pre-launch waitlist to acquire early users and accelerate product growth.

Freemium

2

Yotpo Loyalty

Loyalty and referrals by Yotpo

Freemium

3

Polr

Host your own open-source, modern, and customizable URL shortener.

Free

Gleam

Marketing apps for growth

Freemium

GrowSurf

Launch in-product customer referral and affiliate programs for tech startups with minimal dev time.

Freemium

Kickoff Labs

Launch viral giveaways, referral programs, and pre-launch waitlists to grow your business.

Freemium

Best Referral Marketing for Other Use Cases

For Small Business For Enterprise For Freelancers For Teams For Marketing Teams

Frequently Asked Questions

What is the best referral marketing tool for startups?

Based on our analysis, LaunchList is the top choice for startups, with a score of /100.

Are there free referral marketing tools for startups?

Yes! LaunchList, Yotpo Loyalty, Polr offer free plans suitable for startups.

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