Upzelo
Claim this toolBoost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
From $199/mo, billed monthly Visit WebsiteThe Bottom Line
- Price
- From $199/mo, billed monthly. Compare plans
Key facts
- Manages loyalty, referral, and membership programs for e-commerce and retail.
- Utilizes digital wallet passes (Apple & Google Wallet) for customer engagement and reward redemption.
- Offers tiered loyalty, points and rewards, and referral programs with push notifications.
Pros
- Enhances customer engagement through mobile wallet technology
- Provides a seamless, instant reward redemption experience
- Offers a new marketing channel via push notifications without requiring a separate app
- Supports multi-tiered loyalty programs with unique rewards
- Integrates with popular e-commerce and marketing platforms
Cons
- Pricing is based on monthly orders, which may scale rapidly for high-volume businesses
- Requires integration with existing e-commerce platforms, which might involve setup effort
- Advanced features like API access and dedicated account management are limited to higher-tier plans
What is Upzelo?
Available on: Web, iOS, Android
Preview
Key Features
- Loyalty and Rewards Programs (Points, Earn and Burn)
- Tiered Loyalty Programs (VIPs, Membership Levels)
- Referral Programs with sharing reminders and links
- Digital Wallet Passes (iOS & Android) for loyalty cards and rewards
- Push Notifications via Wallet Passes (no app needed)
- Shopify POS integration for omnichannel retail
- Full custom branding for passes and customer experiences
- Customer profiles and data management
Pricing Plans
Pricing checked Oct 20, 2026. Source: upzelo.com/pricing, read Oct 20, 2026
| Plan | Price | Details |
|---|---|---|
| Standard | $199.00 / month (USD) |
+9 more Show less
|
| Pro | $349.00 / month (USD) |
+9 more Show less
|
| Enterprise | $799+ per month (USD) |
+6 more Show less
|
Is Upzelo worth the price?
Upzelo's pricing is on the higher side for businesses just starting with loyalty programs, with the Standard plan at $199/month.
The Pro plan at $349/month offers the same features as Standard for a higher price, which is confusing. It's best for established e-commerce businesses with significant order volumes looking for comprehensive loyalty and referral solutions.
Hidden Costs & Gotchas
Enterprise plan starts at $799+, can be much higher
How Upzelo's pricing compares
At $199/mo, billed monthly, Upzelo is the most premium of its 4 comparable direct competitors.
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 20, 2026.
Upzelo by the numbers
Toolradar data: Upzelo's entry paid plan ($199/mo, billed monthly) ranks #12 of 14 for price among the Loyalty Programs tools with a verified entry price and no stated unit, where the median is $49.50/mo. As of Oct 2026.
| Metric | Upzelo | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $199/mo, billed monthly | $49.50/mo | #12 of 14 tools with no stated price unit, verified price |
| Free plan | No | 11 of 39 have one | n/a |
| Listed as an alternative to | 3 tools | 3 | #19 of 39 (joint) |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Loyalty Programs data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Upzelo by the numbers”, Oct 2026.
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Upzelo FAQ
How does Upzelo's Wallet Pass technology enhance customer engagement compared to traditional loyalty apps?
Can Upzelo support a loyalty program with multiple tiers, each offering different rewards and benefits?
What kind of integrations does Upzelo offer to connect with my existing e-commerce and marketing stack?
How does Upzelo facilitate in-person referrals using mobile QR codes?
Is it possible to migrate an existing loyalty program from another platform to Upzelo?
How does the pricing model scale with business growth, particularly for businesses with fluctuating monthly orders?
How does Upzelo pricing compare with other Loyalty Programs tools?
Source: upzelo.com