Upzelo vs Yotpo Loyalty: Which Should You Choose in 2026?
Choosing between Upzelo and Yotpo Loyalty comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Best for you if:
- • Manages loyalty, referral, and membership programs for e-commerce and retail.
- • Utilizes digital wallet passes (Apple & Google Wallet) for customer engagement and reward redemption.
Yotpo Loyalty
Loyalty and referrals by Yotpo
Best for you if:
- • You want to try before committing
- • Yotpo Loyalty offers advanced tier-based loyalty programs with flexible rules and deep integration capabilities.
- • It focuses on mobile-first experiences, personalized customer journeys, and seamless data synchronization across platforms.
| At a Glance |  Upzelo |  Yotpo Loyalty |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Referral Marketing | Referral Marketing |
Rating | —/100 | —/100 |
| Feature | Upzelo | Yotpo Loyalty |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 145 |
| Categories | Referral MarketingLoyalty Programs | Referral MarketingLoyalty Programs |
How Upzelo and Yotpo Loyalty Compare
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Paid
Yotpo Loyalty
Loyalty and referrals by Yotpo
Free tier available
Who Should Use What?
On a budget?
Yotpo Loyalty has a free tier. Upzelo is paid only.
Go with: Yotpo Loyalty
Want the highest-rated option?
Neither has been rated yet.
Go with: Upzelo
Value user reviews?
Neither has user reviews yet.
Go with: Upzelo
3 Questions to Help You Decide
What's your budget?
Upzelo is paid. Yotpo Loyalty is freemium. Yotpo Loyalty lets you start free.
What's your use case?
Both are referral marketing tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Upzelo
- Our pick for this comparison
Yotpo Loyalty
- Has a free tier
- More community upvotes (145)
The Bottom Line
Upzelo is our pick. Yotpo Loyalty has a free tier if you want to test without paying.
Frequently Asked Questions
Is Upzelo or Yotpo Loyalty better?
Upzelo scores high/100 in our evaluation. Upzelo is paid and Yotpo Loyalty is freemium.
What are Upzelo and Yotpo Loyalty used for?
Upzelo: Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.. Yotpo Loyalty: Loyalty and referrals by Yotpo.
What does Upzelo cost vs Yotpo Loyalty?
Upzelo is a paid tool. Yotpo Loyalty is freemium (free tier + paid plans). Visit their websites for detailed pricing.