Upzelo vs Okendo: Which Should You Choose in 2026?
Choosing between Upzelo and Okendo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Best for you if:
- • You need referral marketing features specifically
- • Manages loyalty, referral, and membership programs for e-commerce and retail.
- • Utilizes digital wallet passes (Apple & Google Wallet) for customer engagement and reward redemption.
Okendo
Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.
Best for you if:
- • You want the higher-rated option (7.3/10 vs 0.0/10)
- • You need survey tools features specifically
- • Comprehensive customer marketing platform for Shopify brands.
- • Offers reviews, loyalty, quizzes, referrals, and surveys to boost LTV.
| At a Glance |  Upzelo |  Okendo |
|---|---|---|
Price | Paid | Paid |
Best For | Referral Marketing | Survey Tools |
Rating | —/100 | 73/100 |
| Feature | Upzelo | Okendo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 73 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Referral MarketingLoyalty Programs | Survey ToolsReferral Marketing |
How Upzelo and Okendo Compare
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Paid
Okendo
Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.
Paid · 73/100 score
Upzelo is a referral marketing tool. Okendo is in survey tools.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Okendo
Want the highest-rated option?
Okendo scores 73/100. Upzelo is unrated.
Go with: Okendo
Value user reviews?
Neither has user reviews yet.
Go with: Okendo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Upzelo is a referral marketing tool. Okendo is in survey tools. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Okendo
- Higher score: 73/100 vs unrated
- Our pick for this comparison
Upzelo
- Better fit for referral marketing
The Bottom Line
Okendo (73/100) is our pick.
Frequently Asked Questions
Is Upzelo or Okendo better?
Okendo scores 73/100 in our evaluation. Both are paid.
What are Upzelo and Okendo used for?
Upzelo: Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.. Okendo: Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands..
What does Upzelo cost vs Okendo?
Upzelo is a paid tool. Okendo is a paid tool. Visit their websites for detailed pricing.