Upzelo vs Yotpo: Which Should You Choose in 2026?
Choosing between Upzelo and Yotpo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Best for you if:
- • Manages loyalty, referral, and membership programs for e-commerce and retail.
- • Utilizes digital wallet passes (Apple & Google Wallet) for customer engagement and reward redemption.
Yotpo
Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • Drives revenue through loyalty programs and customer reviews.
- • Collects, displays, and leverages AI-driven reviews and user-generated content.
| At a Glance |  Upzelo |  Yotpo |
|---|---|---|
Price | Paid | Paid |
Best For | Referral Marketing | Referral Marketing |
Rating | —/100 | 87/100 |
| Feature | Upzelo | Yotpo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Referral MarketingLoyalty Programs | Referral MarketingReviews & UGC |
How Upzelo and Yotpo Compare
Upzelo
Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.
Paid
Yotpo
Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
Paid · 87/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Yotpo
Want the highest-rated option?
Yotpo scores 87/100. Upzelo is unrated.
Go with: Yotpo
Value user reviews?
Neither has user reviews yet.
Go with: Yotpo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are referral marketing tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Yotpo
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Upzelo
The Bottom Line
Yotpo (87/100) is our pick.
Frequently Asked Questions
Is Upzelo or Yotpo better?
Yotpo scores 87/100 in our evaluation. Both are paid.
What are Upzelo and Yotpo used for?
Upzelo: Boost customer loyalty, referrals, and memberships with digital wallet passes for e-commerce and retail.. Yotpo: Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth..
What does Upzelo cost vs Yotpo?
Upzelo is a paid tool. Yotpo is a paid tool. Visit their websites for detailed pricing.