Yotpo vs Olo: Which Should You Choose in 2026?
Choosing between Yotpo and Olo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Yotpo
Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need referral marketing features specifically
- • Drives revenue through loyalty programs and customer reviews.
- • Collects, displays, and leverages AI-driven reviews and user-generated content.
Olo
The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement.
Best for you if:
- • You need online ordering features specifically
- • Unifies online ordering, payments, and delivery for restaurants.
- • Drives revenue and efficiency through integrated digital solutions.
| At a Glance |  Yotpo |  Olo |
|---|---|---|
Price | Paid | Paid |
Best For | Referral Marketing | Online Ordering |
Rating | 87/100 | —/100 |
| Feature | Yotpo | Olo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Referral MarketingReviews & UGC | Online OrderingLoyalty Programs |
How Yotpo and Olo Compare
Yotpo
Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
Paid · 87/100 score
Olo
The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement.
Paid
Yotpo is a referral marketing tool. Olo is in online ordering.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Yotpo
Want the highest-rated option?
Yotpo scores 87/100. Olo is unrated.
Go with: Yotpo
Value user reviews?
Neither has user reviews yet.
Go with: Yotpo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Yotpo is a referral marketing tool. Olo is in online ordering. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Yotpo
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Olo
- Better fit for online ordering
The Bottom Line
Yotpo (87/100) is our pick.
Frequently Asked Questions
Is Yotpo or Olo better?
Yotpo scores 87/100 in our evaluation. Both are paid.
What are Yotpo and Olo used for?
Yotpo: Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.. Olo: The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement..
What does Yotpo cost vs Olo?
Yotpo is a paid tool. Olo is a paid tool. Visit their websites for detailed pricing.