Bazaarvoice
Claim this toolThe UGC platform for authentic shopper experiences, driving product discovery and e-commerce growth.
Visit WebsiteReviews onG2
804 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Maximizes product discovery and trust through authentic UGC.
Biggest con
Pricing information is not publicly available, requiring a demo request.
TL;DR - Bazaarvoice
- Collects, displays, and distributes authentic user-generated content (UGC) like ratings, reviews, and photos.
- Syndicates UGC across a vast network of retailers to increase product discovery and trust.
- Drives e-commerce conversion and sales by leveraging social proof and customer insights.
Pricing: Paid only
Best for: Enterprises & pros
4.2/5 across review platforms
What is Bazaarvoice?
Bazaarvoice is a leading user-generated content (UGC) platform that helps brands and retailers collect, display, and distribute authentic ratings, reviews, and visual UGC across the digital shelf. It empowers businesses to leverage customer voices to build trust, increase product discovery, and boost e-commerce conversions. The platform provides tools for effortless sourcing, verification, and syndication of UGC, ensuring that products are found, trusted, and chosen wherever customers shop.
The platform is designed to optimize the entire e-commerce journey, from product pages to retail partners. It facilitates the collection of authentic customer content, including ratings, reviews, Q&A, and visual UGC, and then syndicates this content across a vast network of retailers. Bazaarvoice also incorporates features like AI-driven product discovery, creator marketing, and product sampling programs to drive sales and enhance the shopping experience. It's built for businesses looking to maximize their success by turning customer feedback into a powerful sales and marketing asset.
Bazaarvoice serves both brands and retailers. For brands, it amplifies reviews across more products and retail sites, reaching a wider audience. For retailers, it enables the activation of vendor communities to collect and syndicate moderated, authentic content, boosting review volumes and sales by matching high-quality UGC with products on their sites.
Available on: Web
Pros & Cons
Pros
- Maximizes product discovery and trust through authentic UGC.
- Boosts e-commerce conversion rates and sales.
- Provides a vast syndication network for widespread content distribution.
- Offers comprehensive tools for collecting, managing, and displaying various types of UGC.
- Includes features for content authenticity and insightful reporting.
Cons
- Pricing information is not publicly available, requiring a demo request.
- Requires integration into existing e-commerce platforms.
Ratings Across the Web
4.2(804 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Ratings and Reviews collection and displayQuestions and Answers (Q&A) managementVisual UGC collection and display (photos, videos)Review Syndication across a network of 13,000+ brands and retailersCreator Marketing programsProduct Sampling programs for content collectionSocial Content Display & SyndicationIntelligent Trust Mark for content authenticity
Pricing Plans
Pricing checked Jul 12, 2026
Essentials (Ratings & Reviews)
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- Several types of review submission forms
- UGC program insights
- Conversion reports
- Review request emails
- Customizable templates
- Product catalog management
- Translated content
Advanced (Ratings & Reviews)
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- Everything in Essentials
- Questions & Answers
- Text message review collection
Enterprise (Ratings & Reviews)
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- Everything in Essentials & Advanced
- Review highlights
- Custom guidelines
- Ratings & Reviews APIs
- Mobile SDK (iOS + Android)
- Bi-annual business reviews with designated Client Success Manager
Essentials (Bazaarvoice Vibe)
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- Unlimited users
- Cross-platform social channels
- Ingest Instagram content from 5 profiles
- Basics of creator marketing management
- Up to 10 creator campaigns
- Basics of social management: Scheduling, publishing & social inbox
- Basics of bringing social to commerce
- Galleries
Advanced (Bazaarvoice Vibe)
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- Everything in Essentials
- Ingest Instagram content from 25 profiles
- Dedicated Client Success Manager
- Unlimited creator campaigns & social boosting
- Request Creator managed services
- Harmony AI-powered advanced tools to maximize efficiency and enhance content performance
- Attribute revenue to social efforts
Enterprise (Bazaarvoice Vibe)
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- Everything in Essentials & Advanced
- Ingest Instagram content from 50 profiles
- Guided 90 day onboarding
- Business Reviews (4)
- Strategy Sessions (12)
- Attribute revenue to creator marketing
- Maximize impact by unifying social & commerce
Reviews
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4.2/5
Across 804 verified user reviews on G2
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Bazaarvoice FAQ
How does Bazaarvoice help a brand increase product discovery across retail partner sites?
Bazaarvoice collects authentic user-generated content like ratings, reviews, and visual UGC and syndicates it across a vast network of retailers. This ensures that customer voices appear on product pages at multiple retail partners, helping products get found and trusted wherever shoppers browse.
How does Bazaarvoice compare to Loox for managing customer reviews?
Bazaarvoice offers a broader syndication network across many retailers, while Loox focuses on photo reviews for specific e-commerce stores. Bazaarvoice also provides tools for Q&A, product sampling, and creator marketing, making it a more comprehensive UGC platform for brands and retailers rather than just a review app for individual shops.
Which teams benefit most from using Bazaarvoice's product sampling programs?
E-commerce and marketing teams benefit most from Bazaarvoice's product sampling programs, as these programs help generate authentic ratings and reviews from targeted customers. This content can then be syndicated to retail partners to boost sales and product visibility.
How is Bazaarvoice priced for a growing e-commerce brand?
Bazaarvoice is a paid product with no permanently free tier, and pricing is not publicly listed. Interested buyers must request a demo to receive a quote tailored to their business scale and feature needs.
Can Bazaarvoice integrate with an existing e-commerce platform to display reviews and Q&A?
Yes, Bazaarvoice requires integration into existing e-commerce platforms to collect, manage, and display UGC like ratings, reviews, and Q&A. The platform is built to work with common systems, though setup involves technical implementation on the merchant's side.
What kind of user-generated content does Bazaarvoice help businesses collect and display?
Bazaarvoice helps businesses collect and display ratings, reviews, customer Q&A, and visual UGC such as photos and videos. This content is verified and moderated to ensure authenticity, then used to build trust and drive conversions on product pages and across retail partners.
Does Bazaarvoice offer tools to verify that reviews are authentic before displaying them?
Yes, Bazaarvoice includes features for content authenticity and moderation, ensuring that reviews and other UGC are verified before being published. This helps maintain trust with shoppers while still leveraging customer voices to boost e-commerce sales.
Why might a business choose Bazaarvoice over a simpler review app for its e-commerce site?
A business might choose Bazaarvoice for its comprehensive UGC tools, including review syndication across a vast retailer network, product sampling, creator marketing, and AI-driven product discovery. Simpler review apps typically lack this scale and the ability to amplify content across multiple sales channels.
Source: bazaarvoice.com