10 Best Content Marketing Tools in 2026

Updated: February 2026

Content planning, creation, and distribution

Key Takeaways

  • Brandfolder is our #1 pick for content marketing in 2026, scoring 95/100.
  • We analyzed 95 content marketing tools to create this ranking.
  • 4 tools offer free plans, perfect for getting started.
  • Average editorial score: 87/100 - high-quality category.
1
Brandfolder logo

Brandfolder

Digital asset management

95/100
Paid3.4 community score

Brandfolder is an enterprise digital asset management (DAM) platform that helps organizations store, organize, and distribute brand assets across teams and external partners. Now part of Smartsheet, Brandfolder provides a centralized hub for managing logos, images, videos, documents, and other creative content while maintaining brand consistency. The platform features intelligent asset organization with AI-powered tagging, advanced search capabilities, and customizable taxonomies. Brandfolder enables teams to create curated collections, set permissions and expiration dates, and track asset usage analytics. Integration with creative tools like Adobe Creative Cloud and Figma streamlines workflows from asset creation to distribution. Brandfolder supports brand portals and public-facing asset libraries where external stakeholders can access approved materials. The platform includes built-in image editing, format conversion, and templating capabilities that allow non-designers to create on-brand content while maintaining brand guidelines.

2
Lately logo

Lately

AI social media content

93/100
Paid3.4 community score

Lately is an AI-powered social media content creation platform that automatically transforms long-form content into dozens of engaging social media posts. The platform analyzes your existing content—blogs, podcasts, videos, and webinars—and uses AI to extract the most compelling snippets for social sharing across LinkedIn, Twitter, Facebook, Instagram, and YouTube. The AI learns your brand voice model over time, ensuring generated content maintains consistency with your established tone and messaging. Lately repurposing engine can turn a single piece of content into weeks worth of social posts, dramatically reducing the time and effort required for social media management while maintaining quality and engagement. For enterprise organizations, Lately offers advanced features including governance controls, regional dialect adaptation, and employee advocacy functionality that enables teams to distribute approved content through personal social channels. The platform integrates with popular social media management tools like Sprinklr, HubSpot, and Hootsuite for seamless workflow integration.

3
AlsoAsked logo

AlsoAsked

People Also Ask research

87/100
Freemium

AlsoAsked visualizes the 'People Also Ask' questions from Google search results. Discover what questions people ask about any topic in a branching tree. Uncover content opportunities and understand search intent. Export data for content planning and SEO strategy. Multiple languages and regions supported. See exactly what your audience wants to know so you can create content that answers their questions.

4
Jasper Chat logo

Jasper Chat

The AI chat assistant trained for marketing to create on-brand content at scale.

87/100
Paid

Jasper is a generative AI platform specifically designed for marketing professionals to create on-brand written and visual content. Unlike generic AI tools, Jasper can be trained on a brand's specific style guide and knowledge base, ensuring consistent voice, tone, and style across all marketing materials. It offers a suite of tools including a modern workspace (Canvas), systematic content creation (Grid), proprietary vision models for images (Image Suite), and a context hub for brand and marketing knowledge (Jasper IQ). The platform is built to accelerate workflows for various marketing roles such as content marketers, brand marketers, performance marketers, and PR & communications teams. It helps optimize for SEO, AEO, and GEO, drive traffic, and strengthen brand authority. Jasper integrates with existing marketing tools and offers a Chrome/Edge browser extension, allowing users to leverage AI assistance directly within their daily applications like Gmail, WordPress, and HubSpot. It also supports team collaboration with features for assigning work, status updates, and setting workspace defaults. Jasper is ideal for businesses of all sizes looking to scale content production, maintain brand consistency, and improve marketing efficiency. It aims to provide high-performing, factually accurate, and on-brand content quickly, making it a comprehensive solution for marketing teams.

5
beehiiv logo

beehiiv

Newsletter platform for growth

86/100
Freemium

beehiiv is a newsletter platform built for growth, offering custom websites, monetization tools, recommendation network, and advanced analytics for content creators.

6
Seismic logo

Seismic

Sales enablement platform

85/100
Paid3.1 community score

Seismic delivers sales enablement that ensures reps always have the right content for every conversation. The platform personalizes materials, tracks engagement, and provides coaching insights to improve performance. Enterprise sales teams use Seismic to reduce time spent searching for content and increase win rates.

7
DatoCMS logo

DatoCMS

Headless CMS for modern web projects

85/100
Freemium

DatoCMS is a headless CMS built for the modern web, known for excellent developer experience and strong image handling. The platform offers structured content, powerful image transformations via Imgix, and multi-environment support for safe content staging. DatoCMS is popular in the Jamstack community and integrates well with static site generators and modern frameworks. The modular content approach and real-time previews make it suitable for marketing teams managing complex content.

8
Clearscope logo

Clearscope

SEO content optimization powered by AI

84/100
Paid

Clearscope helps writers create content that ranks in search. Enter a keyword, get a content brief with topics to cover and terms to include—AI-guided writing that improves SEO. The editor grades content as you write. Competitor analysis shows what ranks now. The recommendations are actionable, not just keyword stuffing. Content teams wanting to rank for competitive keywords use Clearscope to write pieces optimized for what search engines reward.

9
Repurpose.io logo

Repurpose.io

Automate content repurposing and publishing across social media platforms.

84/100
Freemium4.0 community score

Repurpose.io is a content automation platform designed for content creators, small business owners, e-commerce businesses, and agencies. It simplifies content sharing by allowing users to automatically repurpose and publish their video and audio content across various social media platforms. The platform integrates with numerous social media accounts, enabling users to set up automated workflows. Key features include automatic video resizing and optimization for each platform, watermark removal, content backup to cloud storage (Drive, Dropbox), and scheduling or instant publishing. This helps users save time, expand their reach, and maintain a consistent presence across their digital channels without manual effort. It's ideal for anyone looking to maximize their content's impact and efficiency, from solo creators to teams managing multiple brands or clients, by transforming one piece of content into many and distributing it automatically.

10
Surfer SEO logo

Surfer SEO

Content optimization for SEO

84/100
Paid

Surfer SEO provides content optimization for search. SEO writing assistant—content that search engines reward. The optimization is data-backed. The comparison helps. The workflow integrates. Writers wanting SEO-optimized content use Surfer SEO for data-driven writing.

Best Content Marketing For

What is Content Marketing Software?

Content planning, creation, and distribution

According to our analysis of 10+ tools, the content marketing software market offers solutions for teams of all sizes, from solo professionals to enterprise organizations. The best content marketing tools in 2026 combine powerful features with intuitive interfaces.

Common Features of Content Marketing Software

Automation

Automate repetitive content marketing tasks to save time

Collaboration

Work together with team members in real-time

Analytics & Reporting

Track progress and measure performance

Security

Protect sensitive data with enterprise-grade security

Who Uses Content Marketing Software?

Content Marketing software is used by a wide range of professionals and organizations:

  • Small businesses looking to streamline operations and compete with larger companies
  • Enterprise teams needing scalable solutions for complex content marketing needs
  • Freelancers and consultants managing multiple clients and projects
  • Startups seeking cost-effective tools that can grow with them

How to Choose the Right Content Marketing Software

When evaluating content marketing tools, consider these key factors:

  1. Identify your specific needs. What problems are you trying to solve? List your must-have features versus nice-to-haves.
  2. Consider your budget. 4 tools in our top 10 offer free plans, including AlsoAsked and beehiiv.
  3. Evaluate ease of use. A powerful tool is useless if your team won't adopt it. Look for intuitive interfaces and good onboarding.
  4. Check integrations. Ensure the tool works with your existing tech stack (CRM, communication tools, etc.).
  5. Read real user reviews. Our community reviews provide honest feedback from actual users.

Frequently Asked Questions

What is the best content marketing software in 2026?

Based on our analysis of features, user reviews, and overall value, Brandfolder ranks as the #1 content marketing tool in 2026 with a score of 95/100. Other top-rated options include Lately and AlsoAsked.

Are there free content marketing tools available?

Yes! AlsoAsked, beehiiv, DatoCMS offer free plans. In total, 4 of the top 10 content marketing tools have free or freemium pricing options.

How do you rank content marketing tools?

Our rankings are based on multiple factors: editorial analysis of features and usability (40%), community reviews and ratings (30%), pricing value (15%), and integration capabilities (15%). We regularly update rankings as tools evolve and new reviews come in.

What should I look for in content marketing software?

Key factors to consider include: core features that match your workflow, ease of use and learning curve, pricing that fits your budget, quality of customer support, integrations with your existing tools, and scalability as your needs grow.

Our Ranking Methodology

At Toolradar, we combine editorial expertise with community insights to rank content marketing tools:

40%
Editorial Analysis
Features, UX, innovation
30%
User Reviews
Real feedback from verified users
15%
Pricing Value
Cost vs. features offered
15%
Integrations
Ecosystem compatibility

Rankings are updated regularly as we receive new reviews and as tools release updates. Last updated: February 2026.

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