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TL;DR - Brandfolder
- Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
- Smart CDN automatically updates published media across the web when changes are made
Pricing: Paid only
Best for: Enterprises & pros
Score: 95/100
Pros & Cons
Pros
- Digital asset management
- Good for brands
- Active development
- Good features
- Enterprise ready
Cons
- Expensive
- Enterprise focus
- Learning curve
- Per-user pricing
- Support varies
Key Features
Digital asset managementBrand guidelinesAsset sharingAnalyticsIntegration hubTemplating
Pricing Plans
Premium
$34,000/annual
- Digital asset management
- Asset analytics
- OCR and text recognition
- Single sign-on integration
- Content distribution
- Brand governance
Enterprise
Contact sales
- All Premium features
- Custom automation
- Advanced security protocols
- Advanced reporting and analytics
- Custom integrations
- Dedicated support
- Guided+ onboarding available
About Brandfolder
By Toolradar Team·
Brandfolder is an enterprise digital asset management (DAM) platform that helps organizations store, organize, and distribute brand assets across teams and external partners. Now part of Smartsheet, Brandfolder provides a centralized hub for managing logos, images, videos, documents, and other creative content while maintaining brand consistency.
The platform features intelligent asset organization with AI-powered tagging, advanced search capabilities, and customizable taxonomies. Brandfolder enables teams to create curated collections, set permissions and expiration dates, and track asset usage analytics. Integration with creative tools like Adobe Creative Cloud and Figma streamlines workflows from asset creation to distribution.
Brandfolder supports brand portals and public-facing asset libraries where external stakeholders can access approved materials. The platform includes built-in image editing, format conversion, and templating capabilities that allow non-designers to create on-brand content while maintaining brand guidelines.
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Brandfolder FAQ
What types of assets can Brandfolder manage?
Brandfolder supports all digital asset types including images (JPG, PNG, GIF, SVG), videos (MP4, MOV), documents (PDF, DOCX), audio files, design files (PSD, AI, Sketch, Figma), and 3D assets. The platform automatically generates previews and enables format conversion.
How does Brandfolder AI tagging work?
Brandfolder uses AI and machine learning to automatically tag assets based on visual content, text recognition (OCR), and metadata. This makes assets discoverable through natural language search without manual tagging effort.
Can external partners access Brandfolder?
Yes, Brandfolder supports guest access and public brand portals. You can invite external agencies, partners, or media contacts to access specific collections with customized permissions. Public portals allow anyone to download approved assets.
Does Brandfolder integrate with creative tools?
Brandfolder integrates with Adobe Creative Cloud, Figma, Canva, and other design tools. Users can access DAM assets directly within their creative applications. The platform also integrates with Slack, Salesforce, and marketing automation platforms.
What analytics does Brandfolder provide?
Brandfolder tracks asset views, downloads, shares, and engagement metrics. You can see which assets are most used, identify underperforming content, and understand how different teams and regions use brand materials.
Source: brandfolder.com