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Brandfolder

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Manage, organize, and distribute all your brand assets

From $34,000/mo
Paid Digital Asset Management Marketing Productivity AI & Automation
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Reviews on G2 Capterra
1,880 reviews tracked

The Bottom Line

Price
From $34,000/mo. Compare plans

Key facts

  • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
  • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
  • Smart CDN automatically updates published media across the web when changes are made

Pros

  • Digital asset management
  • Good for brands
  • Active development
  • Good features
  • Enterprise ready

Cons

  • Expensive
  • Enterprise focus
  • Learning curve
  • Per-user pricing
  • Support varies

What is Brandfolder?

Editorial review
Brandfolder is an enterprise digital asset management (DAM) platform that helps organizations store, organize, and distribute brand assets across teams and external partners. Now part of Smartsheet, Brandfolder provides a centralized hub for managing logos, images, videos, documents, and other creative content while maintaining brand consistency. The platform features intelligent asset organization with AI-powered tagging, advanced search capabilities, and customizable taxonomies. Brandfolder enables teams to create curated collections, set permissions and expiration dates, and track asset usage analytics. Integration with creative tools like Adobe Creative Cloud and Figma streamlines workflows from asset creation to distribution. Brandfolder supports brand portals and public-facing asset libraries where external stakeholders can access approved materials. The platform includes built-in image editing, format conversion, and templating capabilities that allow non-designers to create on-brand content while maintaining brand guidelines.

Available on: Web

how we evaluate Source brandfolder.com ↗

Ratings Across the Web

4.5 (1,880 reviews)

Brandfolder holds an aggregate rating of 4.5 out of 5 from 1,880 reviews across G2 and Capterra, last checked September 17, 2026.

G2 1,428 reviews
4.4/5
Capterra 452 reviews
4.7/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Digital asset management
  • Brand guidelines
  • Asset sharing
  • Analytics
  • Integration hub
  • Templating

Pricing Plans

Pricing checked Oct 3, 2026

Brandfolder plans and prices, checked October 2026
PlanPriceDetails
Premium

$34,000/annual

  • Digital asset management
  • Asset analytics
  • OCR and text recognition
+3 more
  • Single sign-on integration
  • Content distribution
  • Brand governance
Enterprise

Contact sales

  • All Premium features
  • Custom automation
  • Advanced security protocols
+4 more
  • Advanced reporting and analytics
  • Custom integrations
  • Dedicated support
  • Guided+ onboarding available
Calculate your cost View full pricing

Is Brandfolder worth the price?

Fair value

Brandfolder does not publish pricing, you must talk to sales.

Brandfolder is 10-20% cheaper than Bynder at entry and mid-tier levels. Negotiation is expected, Vendr buyers achieve 22.75% average savings off list price.

Hidden Costs & Gotchas

No public pricing

You cannot self-serve or even estimate costs without engaging sales. This creates information asymmetry that benefits the vendor during negotiations.

Often not included in the initial quote.

Storage overages

Base plans include 50GB-2TB depending on tier. Exceeding your allocation triggers per-GB overage charges at elevated rates compared to upfront storage purchases.

User seat overages

Adding users mid-contract incurs prorated charges at higher per-unit pricing than your original negotiated rate.

Premium support uplift

Enhanced support tiers (dedicated CSM, priority response) add 10-20% to the annual contract value.

Custom integrations

While 30+ standard integrations are included in Premium, custom or enterprise-specific integrations are priced separately.

Annual renewal increases

Expect 3-7% annual price increases if renewal caps are not negotiated upfront. Multi-year contracts can lock in rates.

Auto-renewal trap

Standard contracts have a 30-90 day opt-out window for auto-renewal. Miss it and you are locked in for another year at the increased rate.

No free tier or trial

There is no way to test Brandfolder before committing to an annual contract. You are relying entirely on the demo experience.

Full Brandfolder pricing: every plan, hidden costs and alternatives

Reviews

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4.5/5

Across 1,880 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Brandfolder FAQ

What types of assets can Brandfolder manage?

Brandfolder supports all digital asset types including images (JPG, PNG, GIF, SVG), videos (MP4, MOV), documents (PDF, DOCX), audio files, design files (PSD, AI, Sketch, Figma), and 3D assets. The platform automatically generates previews and enables format conversion.

How does Brandfolder AI tagging work?

Brandfolder uses AI and machine learning to automatically tag assets based on visual content, text recognition (OCR), and metadata. This makes assets discoverable through natural language search without manual tagging effort.

Can external partners access Brandfolder?

Yes, Brandfolder supports guest access and public brand portals. You can invite external agencies, partners, or media contacts to access specific collections with customized permissions. Public portals allow anyone to download approved assets.

Does Brandfolder integrate with creative tools?

Brandfolder integrates with Adobe Creative Cloud, Figma, Canva, and other design tools. Users can access DAM assets directly within their creative applications. The platform also integrates with Slack, Salesforce, and marketing automation platforms.

What analytics does Brandfolder provide?

Brandfolder tracks asset views, downloads, shares, and engagement metrics. You can see which assets are most used, identify underperforming content, and understand how different teams and regions use brand materials.

Source: brandfolder.com

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