E-commerce platforms power online stores—product catalogs, checkout, payments, shipping, and inventory. Some are all-in-one hosted solutions (Shopify, BigCommerce); others are self-hosted software (WooCommerce, Medusa) that you run on your own infrastructure.
The e-commerce landscape has consolidated around Shopify for most merchants. But alternatives thrive in niches—WooCommerce for WordPress users, BigCommerce for mid-market, and headless solutions (Shopify Hydrogen, Medusa) for custom builds. Your choice affects everything from design flexibility to transaction fees.
Modern e-commerce goes beyond basic storefronts. Today's platforms include omnichannel selling (social, marketplaces), subscription commerce, B2B features, and extensive app ecosystems. The best platforms grow with your business rather than forcing migration.