Pushwoosh

Name: Pushwoosh
Brand: Pushwoosh
Rating: 4.4 (71 reviews)

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Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

Free, no paid tier

Free Marketing Automation SMS Marketing Email Marketing Push Notifications

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4.4 (71 across the web)

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Reviews on G2 Capterra

71 reviews tracked

The Bottom Line

Updated Nov 1, 2026

Price: Free, no paid tier. Compare plans

Key facts

Omnichannel messaging for push, in-app, email, SMS, and WhatsApp.
Advanced segmentation based on user behavior, preferences, and history.
Automated customer journey builder with real-time analytics and A/B/n testing.

Pros

Comprehensive omnichannel support from a single platform
Highly precise and flexible user segmentation capabilities
Intuitive no-code customer journey builder for automation
Robust analytics and A/B/n testing for continuous optimization
Strong focus on data security and compliance (ISO 27001, GDPR, OWASP)

Cons

No specific cons mentioned in the provided text.

What is Pushwoosh?

Pushwoosh is a comprehensive customer engagement platform that enables businesses to create, manage, and optimize omnichannel messaging campaigns. It unifies customer data, allowing for precise segmentation based on real-time behavior, historical data, and RFM criteria. The platform supports personalized messaging across various channels including push notifications, in-app messages, email, SMS, and WhatsApp, helping businesses drive user acquisition, retention, and monetization. The platform includes a Customer Journey Builder with a no-code drag-and-drop interface, allowing marketers to design and automate complex customer workflows. It provides robust analytics to track campaign performance, user behavior, and conversion funnels, enabling continuous optimization through A/B/n testing. Pushwoosh is designed for marketing teams looking to enhance customer lifetime value, reduce churn, and maximize ARPU through data-driven engagement strategies.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source pushwoosh.com

Ratings Across the Web

4.4 (71 reviews)

Pushwoosh holds an aggregate rating of 4.4 out of 5 from 71 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Flexible segmentation (tags, events, uploaded lists, grouped filters)
Personalized messaging (dynamic content, liquid templates, best time to send)
Omnichannel campaigns (push, in-app, email, SMS, WhatsApp)
Automation at scale (event-triggered, scheduled, recurring campaigns)
Actionable analytics (open rates, CTRs, conversions, user journey analysis)
Customer Journey Builder (no-code drag-and-drop interface, campaign templates)
Real-time engagement tracking and campaign optimization
A/B/n testing for messages and journey paths

Pricing Plans

Pricing checked Nov 1, 2026. Source: pushwoosh.com/pricing, read Nov 1, 2026

Pushwoosh plans and prices, checked November 2026
Plan	Price	Details
Pay-as-you-go	$0 / month	All platform features Unlimited push notifications Unlimited in-app impressions +4 more Show less Up to 1000 users 1000 emails after KYC 20 user seats 10 projects

View full pricing

Is Pushwoosh worth the price?

Great value

Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.

This makes it an incredibly fair and accessible option for startups and small businesses. It's best for those just starting out with customer engagement or with a small, but growing, user base.

Hidden Costs & Gotchas

Overage fees for users beyond 1000

Full Pushwoosh pricing: every plan, hidden costs and alternatives

Pushwoosh by the numbers

Pushwoosh compared with 16 Push Notifications tools on Toolradar, as of Nov 2026
Metric	Pushwoosh	Peer median	Position (1 is best)
Free plan	Yes	12 of 16 have one	n/a
Listed as an alternative to	2 tools	3	#10 of 16
User rating	4.4/5 (across the web, 71 ratings)	4.5/5	#7 of 11 (joint) tools with 20+ reviews

Listed as an alternative to: #10 on 2026-10-16 to #10 on 2026-11-02 (rank among 16 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Push Notifications data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Pushwoosh by the numbers”, Nov 2026.

Reviews

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4.4/5

Across 71 verified user reviews on G2, Capterra

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Best Pushwoosh Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

ActiveCampaign Freemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

HubSpot Marketing Paid

Marketing automation by HubSpot

4.4

Klaviyo Freemium

Email marketing for e-commerce

4.6

Braze Paid

Customer engagement platform for cross-channel campaigns

4.4

Customer.io Paid

Automated messaging based on user behavior

4.5

Iterable Paid

Growth marketing platform for cross-channel campaigns

4.4

Airship Paid

Mobile-first customer engagement platform

3.9

OneSignal Freemium

Customer messaging platform for push and more

See all marketing automation tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Pushwoosh FAQ

How does Pushwoosh help businesses improve customer retention?

Pushwoosh helps businesses improve customer retention by enabling personalized messaging across various channels, including push notifications, in-app messages, email, SMS, and WhatsApp. It allows for precise segmentation based on real-time behavior and historical data, which supports data-driven engagement strategies to reduce churn.

Which teams benefit most from using Pushwoosh?

Marketing teams benefit most from using Pushwoosh, as it is designed to enhance customer lifetime value, reduce churn, and maximize ARPU through data-driven engagement strategies. The platform provides tools for creating, managing, and optimizing omnichannel messaging campaigns.

How does Pushwoosh compare to Braze regarding user segmentation?

Pushwoosh offers highly precise and flexible user segmentation capabilities, allowing businesses to segment customers based on real-time behavior, historical data, and RFM criteria. This enables the creation of targeted campaigns across multiple channels.

Can users automate complex customer workflows within Pushwoosh?

Yes, users can automate complex customer workflows within Pushwoosh using its Customer Journey Builder. This feature provides a no-code drag-and-drop interface, allowing marketers to design and implement sophisticated customer engagement sequences.

Does Pushwoosh include a free tier?

Yes, Pushwoosh includes a free tier, meaning it is free to use without requiring a paid plan. This allows businesses to utilize its features for customer engagement without an initial financial commitment.

What kind of analytics does Pushwoosh provide for campaign optimization?

Pushwoosh provides robust analytics to track campaign performance, user behavior, and conversion funnels. These insights enable continuous optimization through features like A/B/n testing, helping businesses refine their messaging strategies.

How does Pushwoosh ensure data security and compliance?

Pushwoosh maintains a strong focus on data security and compliance, adhering to standards such as ISO 27001, GDPR, and OWASP. This commitment helps ensure that customer data is handled securely and in accordance with relevant regulations.

Source: pushwoosh.com

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