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Reviews on G2
20 reviews tracked

The Bottom Line

Price
From $40/mo (free plan available). Compare plans

Key facts

  • Countly is an open-source product analytics platform for mobile, web, and desktop apps
  • It tracks user behavior, crashes, and engagement with on-premise deployment options
  • Community Edition free, Enterprise pricing custom

Pros

  • Self-hostable analytics
  • Privacy focused
  • Mobile analytics
  • Push notifications
  • Open source core

Cons

  • Enterprise expensive
  • Self-hosting complex
  • Learning curve
  • Documentation gaps
  • Smaller community

What is Countly?

Editorial review
Countly is a product analytics platform for web, mobile, desktop, and IoT with self-hosted and cloud options. Features user analytics, retention, funnels, push notifications, and A/B testing.

Available on: Web

Ratings Across the Web

4.1 (20 reviews)

Countly holds an aggregate rating of 4.1 out of 5 from 20 reviews across G2, last checked September 7, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Product analytics
  • User retention
  • Funnel analysis
  • Push notifications
  • Crash analytics
  • A/B testing
  • Remote config
  • Self-hosted option

Pricing Plans

Pricing checked Oct 9, 2026

Countly plans and prices, checked October 2026
PlanPriceDetails
Lite

$0

  • Self-hosted (AGPL v3)
  • Web/mobile/desktop analytics
  • Basic user analytics
+2 more
  • Session and event tracking
  • 2FA and RBAC
Flex Free

$0

  • Private cloud
  • Up to 500 MAUs
  • Core analytics features
+1 more
  • Good for testing and exploration
Flex

$40

  • MAU-based pricing
  • Full user analytics
  • Retention and funnels
+2 more
  • Push notifications (add-on)
  • A/B testing (add-on)
Enterprise

Custom

  • Self-hosted or cloud
  • All features
  • White labeling
+3 more
  • SSO (AD/Azure/Okta/LDAP)
  • SLA support
  • Custom development

Is Countly worth the price?

Good value

Countly's pricing is quite generous, especially with its robust free tiers.

The 'Lite' self-hosted option offers significant value for open-source enthusiasts, while 'Flex Free' provides a good starting point for cloud users. The 'Flex' plan starting at $40/month for MAU-based pricing is competitive for growing businesses.

Hidden Costs & Gotchas

Push notifications are add-on

A/B testing is an add-on

Full Countly pricing: every plan, hidden costs and alternatives

How Countly's pricing compares

At $40/mo, billing unit not specified, Countly is mid-range of its 3 comparable direct competitors ($20 to $750/mo across the set).

Countly
$40
$300

Entry paid plan, monthly. Pricing checked Oct 9, 2026.

Reviews

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4.1/5

Across 20 verified user reviews on G2

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Countly FAQ

How does Countly support product managers in understanding user behavior?

Countly provides features such as user analytics, retention tracking, and funnels, which allow product managers to analyze how users interact with their web, mobile, desktop, and IoT products. This helps in identifying usage patterns and areas for improvement within the product experience.

Which teams would benefit most from using Countly?

Teams focused on product development, marketing, and data analysis would find Countly most beneficial. Its capabilities in user analytics, A/B testing, and push notifications support data-driven decision-making across these functions.

How is Countly priced?

Countly is available on a free tier, offering basic functionality for users. For more extensive usage and access to advanced features, paid plans are available.

What kind of limitations should potential users be aware of with Countly?

Potential users should be aware that Countly can have a learning curve and its documentation may have gaps. Additionally, while self-hosting is an option, it can be complex to set up and maintain.

How does Countly compare to Amplitude regarding data privacy?

Countly differentiates itself with a strong focus on privacy and offers self-hosted options, giving users more control over their data. This contrasts with Amplitude, which is primarily a cloud-based solution.

Can Countly be used for A/B testing campaigns?

Yes, Countly includes A/B testing capabilities, allowing users to experiment with different product features or marketing messages. This helps in optimizing product performance and user engagement based on data-driven insights.

Source: countly.com

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