Countly

Claim this tool Editor reviewed

Product analytics with privacy focus

Product Analytics Web Analytics Analytics A/B Testing

Visit Website

4.1(20 across the web)

FreemiumVisit Website

Reviews onG2

20 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Self-hostable analytics

Biggest con

Enterprise expensive

TL;DR - Countly

Countly is an open-source product analytics platform for mobile, web, and desktop apps
It tracks user behavior, crashes, and engagement with on-premise deployment options
Community Edition free, Enterprise pricing custom

Pricing: Free plan available

Best for: Growing teams

4.1/5 across review platforms

What is Countly?

Editorial review

Countly is a product analytics platform for web, mobile, desktop, and IoT with self-hosted and cloud options. Features user analytics, retention, funnels, push notifications, and A/B testing.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcecountly.com ↗

Pros & Cons

Pros

Self-hostable analytics
Privacy focused
Mobile analytics
Push notifications
Open source core

Cons

Enterprise expensive
Self-hosting complex
Learning curve
Documentation gaps
Smaller community

Ratings Across the Web

4.1(20 reviews)

G220 reviews

4.1/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Product analyticsUser retentionFunnel analysisPush notificationsCrash analyticsA/B testingRemote configSelf-hosted option

Pricing Plans

Pricing checked Jul 9, 2026

Lite

Free

Self-hosted (AGPL v3)
Web/mobile/desktop analytics
Basic user analytics
Session and event tracking
2FA and RBAC

Flex Free

Free

Private cloud
Up to 500 MAUs
Core analytics features
Good for testing and exploration

Flex

$40

MAU-based pricing
Full user analytics
Retention and funnels
Push notifications (add-on)
A/B testing (add-on)

Enterprise

null

Self-hosted or cloud
All features
White labeling
SSO (AD/Azure/Okta/LDAP)
SLA support
Custom development

Calculate your cost View full pricing

How Countly's pricing compares

At $40/mo, Countly is the most affordable of its 2 direct competitors.

Countly

$40

Heap

$300

PostHog

$750

Entry paid plan, monthly. Pricing checked Jul 9, 2026.

Reviews

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4.1/5

Across 20 verified user reviews on G2

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Best Countly Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

AmplitudeFreemium

Understand user behavior with product analytics and experimentation

4.5

MixpanelFreemium

Product analytics for mobile and web

4.6

PendoPaid

Understand, guide, and gather feedback on user engagement

4.4

PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

Firebase AnalyticsFree

Get unlimited, free analytics for your mobile and web applications.

4.6

HeapFreemium

Automatic product analytics for user behavior insights

4.4

See all product analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Countly alternatives6+ tools ranked, pricing + verdict per pick Countly vs AmplitudeHead-to-head: features, pricing, who wins Countly vs MixpanelHead-to-head: features, pricing, who wins Countly vs PendoHead-to-head: features, pricing, who wins

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Countly FAQ

How does Countly support product managers in understanding user behavior?

Countly provides features such as user analytics, retention tracking, and funnels, which allow product managers to analyze how users interact with their web, mobile, desktop, and IoT products. This helps in identifying usage patterns and areas for improvement within the product experience.

Which teams would benefit most from using Countly?

Teams focused on product development, marketing, and data analysis would find Countly most beneficial. Its capabilities in user analytics, A/B testing, and push notifications support data-driven decision-making across these functions.

How is Countly priced?

Countly is available on a free tier, offering basic functionality for users. For more extensive usage and access to advanced features, paid plans are available.

What kind of limitations should potential users be aware of with Countly?

Potential users should be aware that Countly can have a learning curve and its documentation may have gaps. Additionally, while self-hosting is an option, it can be complex to set up and maintain.

How does Countly compare to Amplitude regarding data privacy?

Countly differentiates itself with a strong focus on privacy and offers self-hosted options, giving users more control over their data. This contrasts with Amplitude, which is primarily a cloud-based solution.

Can Countly be used for A/B testing campaigns?

Yes, Countly includes A/B testing capabilities, allowing users to experiment with different product features or marketing messages. This helps in optimizing product performance and user engagement based on data-driven insights.

Source: countly.com

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