Product analytics with privacy focus
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Self-hostable analytics
Biggest con
Enterprise expensive
TL;DR - Countly
- Countly is an open-source product analytics platform for mobile, web, and desktop apps
- It tracks user behavior, crashes, and engagement with on-premise deployment options
- Community Edition free, Enterprise pricing custom
What is Countly?
Available on: Web
Pros & Cons
Pros
- Self-hostable analytics
- Privacy focused
- Mobile analytics
- Push notifications
- Open source core
Cons
- Enterprise expensive
- Self-hosting complex
- Learning curve
- Documentation gaps
- Smaller community
Ratings Across the Web
Countly holds an aggregate rating of 4.1 out of 5 from 20 reviews across G2, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 28, 2026
Lite
Free
- Self-hosted (AGPL v3)
- Web/mobile/desktop analytics
- Basic user analytics
- Session and event tracking
- 2FA and RBAC
Flex Free
Free
- Private cloud
- Up to 500 MAUs
- Core analytics features
- Good for testing and exploration
Flex
$40
- MAU-based pricing
- Full user analytics
- Retention and funnels
- Push notifications (add-on)
- A/B testing (add-on)
Enterprise
null
- Self-hosted or cloud
- All features
- White labeling
- SSO (AD/Azure/Okta/LDAP)
- SLA support
- Custom development
Is Countly worth the price?
Countly's pricing is quite generous, especially with its robust free tiers.
The 'Lite' self-hosted option offers significant value for open-source enthusiasts, while 'Flex Free' provides a good starting point for cloud users. The 'Flex' plan starting at $40/month for MAU-based pricing is competitive for growing businesses.
Hidden Costs & Gotchas
Push notifications are add-on
A/B testing is an add-on
Enterprise is custom priced
Self-hosting requires IT resources
How Countly Compares to Competitors
Compared to Mixpanel, which can start at $25/month for 50k MAUs, Countly's 'Flex' plan at $40/month for potentially fewer MAUs might seem slightly higher, but its privacy focus and self-hosting options differentiate it. Amplitude's free tier is also generous, but Countly's AGPL v3 self-hosted option is unique for open-source advocates.
How Countly's pricing compares
At $40/mo, Countly is the most affordable of its 2 direct competitors.
Entry paid plan, monthly. Pricing checked Aug 28, 2026.
Reviews
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Countly FAQ
How does Countly support product managers in understanding user behavior?
Which teams would benefit most from using Countly?
How is Countly priced?
What kind of limitations should potential users be aware of with Countly?
How does Countly compare to Amplitude regarding data privacy?
Can Countly be used for A/B testing campaigns?
Source: countly.com