Amplitude vs Countly: Which is Better in 2026?
Choosing between Amplitude and Countly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Countly if you need product analytics.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want powerful analytics features
- • You want good free tier
Countly
Product analytics with privacy focus
Best for you if:
- • You want self-hostable analytics
- • You want privacy focused
| At a Glance | Amplitude | Countly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Product Analytics |
Rating | 4.5/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Amplitude or Countly?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- You want powerful analytics features
- You want good free tier
- Your work is web analytics-shaped, not product analytics-shaped
Choose Countly if
Product analytics with privacy focus
- You want self-hostable analytics
- You want privacy focused
- Your work is product analytics-shaped, not web analytics-shaped
| Feature | Amplitude | Countly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 3,059 reviews | ★4.1/5 20 reviews |
| Categories | Web AnalyticsProduct Analytics | Product AnalyticsWeb Analytics |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
Countly
Product analytics with privacy focus
Countly's pricing is quite generous, especially with its robust free tiers.
Watch out
Push notifications are add-on
Strengths
- +Self-hostable analytics
- +Privacy focused
- +Mobile analytics
- +Push notifications
- +Open source core
Weaknesses
- -Enterprise expensive
- -Self-hosting complex
- -Learning curve
- -Documentation gaps
- -Smaller community
Key features
Pricing: Amplitude vs Countly
| Plan | Amplitude | Countly |
|---|---|---|
| Tier 1 | $0 Starter | Free Lite |
| Tier 2 | $49 Plus | Free Flex Free |
| Tier 3 | Custom Growth | $40 Flex |
| Tier 4 | Custom Enterprise | Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and Countly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Amplitude
Want the highest-rated option?
Amplitude: 4.5/5 (3,059 reviews). Countly: 4.1/5 (20 reviews).
Go with: Amplitude
Value user reviews?
Amplitude: 3,059 reviews (4.5/5). Countly: 20 reviews (4.1/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Amplitude is a web analytics tool. Countly is in product analytics. Pick the category that matches your needs.
How important are ratings?
Amplitude is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Amplitude
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (3,059 reviews)
- Free tier available
- Our pick for this comparison
Countly
- Better fit for product analytics
The Bottom Line
Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is Amplitude or Countly better?
Amplitude is rated in our evaluation. Both are freemium.
What are Amplitude and Countly used for?
Amplitude: Understand user behavior with product analytics and experimentation. Countly: Product analytics with privacy focus.
What does Amplitude cost vs Countly?
Amplitude is freemium (free tier + paid plans). Countly is freemium (free tier + paid plans). Visit their websites for detailed pricing.