Countly starts at $40/month on the Flex plan.
Verified Sep 2026 from the official pricing page.
Is Countly worth the price?
Countly's pricing is quite generous, especially with its robust free tiers.
The 'Lite' self-hosted option offers significant value for open-source enthusiasts, while 'Flex Free' provides a good starting point for cloud users. The 'Flex' plan starting at $40/month for MAU-based pricing is competitive for growing businesses.
Pricing Plans
Lite
Free
- Self-hosted (AGPL v3)
- Web/mobile/desktop analytics
- Basic user analytics
- Session and event tracking
- 2FA and RBAC
Flex Free
Free
- Private cloud
- Up to 500 MAUs
- Core analytics features
- Good for testing and exploration
Flex
$40
- MAU-based pricing
- Full user analytics
- Retention and funnels
- Push notifications (add-on)
- A/B testing (add-on)
Enterprise
Custom
- Self-hosted or cloud
- All features
- White labeling
- SSO (AD/Azure/Okta/LDAP)
- SLA support
- Custom development
Hidden Costs & Gotchas
Push notifications are add-on
A/B testing is an add-on
How Countly compares
6 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Countly | $40/month, billing unit not specified | Yes |
| Amplitude | $49/month, billing unit not specified | Yes |
| Mixpanel | $20/month, billing unit not specified | Yes |
| Heap | $300/month, billing unit not specified | Yes |
| PostHog | $750/month, billing unit not specified | Yes |
| Pendo | Contact sales | Yes |
| Firebase Analytics | Free | Yes |
Countly Pricing FAQ
How much does Countly cost?
Countly starts at $40/month on the Flex plan. A free plan is also available.
Does Countly have a free plan?
Yes. Countly offers a free plan called "Lite". It includes: Self-hosted (AGPL v3), Web/mobile/desktop analytics, Basic user analytics.
What are alternatives to Countly?
Alternatives to Countly include Amplitude, Mixpanel, Heap, PostHog. Firebase Analytics is fully free. Amplitude starts at $49/month, billing unit not specified; Mixpanel starts at $20/month, billing unit not specified; Heap starts at $300/month, billing unit not specified.
Countly alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Countly pricing: countly.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Countly pricing verified Sep 2026, toolradar.com/tools/countly/pricing
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