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Countly Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Countly worth the price?

85/10

Countly's pricing is quite generous, especially with its robust free tiers.

The 'Lite' self-hosted option offers significant value for open-source enthusiasts, while 'Flex Free' provides a good starting point for cloud users. The 'Flex' plan starting at $40/month for MAU-based pricing is competitive for growing businesses.

Pricing Plans

Lite

Free

  • Self-hosted (AGPL v3)
  • Web/mobile/desktop analytics
  • Basic user analytics
  • Session and event tracking
  • 2FA and RBAC

Flex Free

Free

  • Private cloud
  • Up to 500 MAUs
  • Core analytics features
  • Good for testing and exploration

Flex

$40

  • MAU-based pricing
  • Full user analytics
  • Retention and funnels
  • Push notifications (add-on)
  • A/B testing (add-on)

Enterprise

  • Self-hosted or cloud
  • All features
  • White labeling
  • SSO (AD/Azure/Okta/LDAP)
  • SLA support
  • Custom development

Hidden Costs & Gotchas

Push notifications are add-on

A/B testing is an add-on

Enterprise is custom priced

Self-hosting requires IT resources

Which Plan Do You Need?

Privacy-conscious developers

Startups needing free analytics

Enterprises with custom needs

How Countly Compares to Competitors

Compared to Mixpanel, which can start at $25/month for 50k MAUs, Countly's 'Flex' plan at $40/month for potentially fewer MAUs might seem slightly higher, but its privacy focus and self-hosting options differentiate it. Amplitude's free tier is also generous, but Countly's AGPL v3 self-hosted option is unique for open-source advocates.

Countly Pricing FAQ

How much does Countly cost?

Countly starts at $40/month on the Flex plan. A free plan is also available with limited features.

Does Countly have a free plan?

Yes. Countly offers a free plan called "Lite". It includes: Self-hosted (AGPL v3), Web/mobile/desktop analytics, Basic user analytics.

Is there a cheaper alternative to Countly?

Yes. Popular alternatives to Countly include AppsFlyer, Leanplum. Free alternatives include Leanplum. Compare them side-by-side on Toolradar.

Cheaper alternatives to Countly

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.