Toolradar Data
A/B Testing Tools Statistics 2026
Live data on A/B Testing software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
35
A/B Testing tools published and tracked on Toolradar as of October 4, 2026.
Last updated October 4, 2026. Reviewed by Louis Corneloup.
Key findings
- Toolradar tracks 35 A/B Testing tools as of October 4, 2026, 0% of its 10,902-tool directory.
- A/B Testing tools average 4.47 out of 5 across 29 rated tools and 9,392 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
- 49% of A/B Testing tools offer a free tier, 17 of 35.
- 22 A/B Testing tools were added to Toolradar during 2026, 63% of the category.
- Amplitude is the highest-rated A/B Testing tool at 4.5 out of 5 from 3,059 reviews.
Source: Toolradar catalog, computed live on October 4, 2026.
Headline numbers
A/B Testing tools published on Toolradar
Source: Toolradar catalog, published status
Share of the whole Toolradar directory
Source: 35 of 10,902 published tools
User reviews across A/B Testing tools
Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 29 rated tools
Average A/B Testing tool rating, weighted by review volume
Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.57 / 5 across 29 rated tools
A/B Testing tools added to the directory in 2026
Source: Toolradar createdAt, 63% of the category (directory add date, not vendor launch)
Pricing mix
How A/B Testing tools split between a free path (free, freemium, open-source) and strictly paid.
Tools that offer a free tier
Source: Toolradar pricing labels, 17 of 35 A/B Testing tools
Tools that are strictly paid
Source: Toolradar pricing labels, 18 of 35 A/B Testing tools
Where the reviews come from
Review volume for A/B Testing tools by third-party platform.
G2 reviews
Across 28 A/B Testing tools carrying a G2 profile
Capterra reviews
Across 12 A/B Testing tools carrying a Capterra profile
Trustpilot reviews
Across 3 A/B Testing tools carrying a Trustpilot profile
SourceForge reviews
Across 1 A/B Testing tool carrying a SourceForge profile
Highest-rated A/B Testing tools
Top-rated A/B Testing tools with at least 500 third-party reviews.
Amplitude
3,059 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
Mixpanel
1,518 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
VWO
1,020 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
Optimizely
931 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
Most reviewed A/B Testing tools
The A/B Testing tools carrying the most third-party reviews.
Amplitude
4.50 / 5 average, aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
Mixpanel
4.50 / 5 average, aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
VWO
4.40 / 5 average, aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
Optimizely
4.20 / 5 average, aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
AB Tasty
4.50 / 5 average, aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge)
A/B Testing growth in 2026
Explore A/B Testing tools
Methodology and sources
Every figure is computed live from the Toolradar catalog, published A/B Testing tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.