TL;DR - Optimizely
- A/B testing platform for teams
- Feature flags control rollouts
- Stats engine ensures valid results
Pricing: Paid only
Best for: Enterprises & professionals
Score: 88/100
Pricing Plans
30-day free trialMost Popular
Web Experimentation
Custom
Contact sales
- A/B testing
- Visual editor
- Targeting
- Analytics
Feature Experimentation
Custom
Contact sales
- Feature flags
- Progressive rollout
- SDKs
- Integrations
Content Platform
Custom
Contact sales
- CMS
- DAM
- Content marketing
- Personalization
About Optimizely
Optimizely provides experimentation and personalization for enterprises. A/B testing, feature flags, and content management—optimization at enterprise scale.
The platform is comprehensive. The statistics are rigorous. The enterprise features are complete.
Enterprises wanting comprehensive experimentation choose Optimizely for enterprise optimization.
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Optimizely FAQ
Optimizely offers free trials but is primarily an enterprise platform with custom pricing. It's not designed for small projects or individual developers.
Optimizely is an enterprise experimentation platform. It provides A/B testing, feature flags, and personalization at scale, primarily for large organizations.
Optimizely focuses on full experimentation and personalization. LaunchDarkly is more specifically about feature flags. Optimizely for marketing experiments; LaunchDarkly for developer feature management.