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TL;DR - Optimizely
- A/B testing platform for teams
- Feature flags control rollouts
- Stats engine ensures valid results
Pricing: Paid only
Best for: Enterprises & pros
Score: 88/100
Pros & Cons
Pros
- Enterprise experimentation
- Feature flags
- CMS included
- Good analytics
- Reliable
Cons
- Very expensive
- Complex platform
- Learning curve
- Enterprise sales
- Overkill for small teams
Key Features
A/B testingPersonalizationFeature flagsContent managementCommerce platformAnalyticsData platformDigital asset management
Pricing Plans
Web Experimentation
- A/B testing
- Stats engine
- Personalization
- AI audiences
Feature Experimentation
- 10+ SDK languages
- Audience targeting
- Feature flags
- Cached data files
CMS
- Content authoring
- APIs
- Approval workflows
- .NET Core delivery
Commerce
- Multi-site support
- Targeting
- Inventory management
About Optimizely
By Toolradar Team·
Optimizely is a digital experience platform offering web experimentation, A/B testing, personalization, CMS, commerce, and analytics. Enterprise-grade with custom pricing for each product.
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Optimizely FAQ
What is Optimizely?
Optimizely is a digital experience platform offering A/B testing, personalization, CMS, commerce, and analytics products. Its used by enterprises for experimentation and content management.
How much does Optimizely cost?
Optimizely uses custom pricing for all products. You need to request a quote based on your traffic, features needed, and deployment requirements. Pricing is typically annual.
What is Optimizely Web Experimentation?
Web Experimentation is Optimizelys A/B testing platform with a visual editor, stats engine, personalization, and AI-powered audience targeting for website optimization.
Does Optimizely offer feature flags?
Yes, Optimizely Feature Experimentation provides feature flags with SDKs for 10+ languages, audience targeting, and safe feature rollouts for engineering teams.
Source: optimizely.com