AB Tasty vs Optimizely: Which Should You Choose in 2026?
Choosing between AB Tasty and Optimizely comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
Best for you if:
- • You need marketing automation features specifically
- • AB Tasty is an experimentation platform that helps companies optimize their digital experiences
- • It enables A/B testing, personalization, and feature flagging without heavy engineering resources
Optimizely
Digital experience optimization platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.0/10)
- • You need web analytics features specifically
- • A/B testing platform for teams
- • Feature flags control rollouts
| At a Glance |  AB Tasty |  Optimizely |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Web Analytics |
Rating | 80/100 | 88/100 |
| Feature | AB Tasty | Optimizely |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 80 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationA/B Testing | Web AnalyticsA/B Testing |
How AB Tasty and Optimizely Compare
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
Paid · 80/100 score
Optimizely
Digital experience optimization platform
Paid · 88/100 score
AB Tasty is a marketing automation tool. Optimizely is in web analytics.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Optimizely
Want the highest-rated option?
AB Tasty: 80/100. Optimizely: 88/100.
Go with: Optimizely
Value user reviews?
Neither has user reviews yet.
Go with: Optimizely
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
AB Tasty is a marketing automation tool. Optimizely is in web analytics. Pick the category that matches your needs.
How important are ratings?
Optimizely scores higher: 88/100 vs 80/100.
Key Takeaways
Optimizely
- Higher score: 88/100 vs 80
- Our pick for this comparison
AB Tasty
- Better fit for marketing automation
The Bottom Line
Optimizely (88/100) is our pick.
Frequently Asked Questions
Is AB Tasty or Optimizely better?
Optimizely scores 88/100 in our evaluation. Both are paid.
What are AB Tasty and Optimizely used for?
AB Tasty: A/B testing and personalization platform for optimizing digital experiences. Optimizely: Digital experience optimization platform.
What does AB Tasty cost vs Optimizely?
AB Tasty is a paid tool. Optimizely is a paid tool. Visit their websites for detailed pricing.