Optimizely Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Optimizely pricing verified Oct 2026, toolradar.com/tools/optimizely/pricing
Optimizely uses custom pricing.
Verified Oct 2026 from the official pricing page.
Pricing Plans
Web Experimentation
Custom
- A/B testing
- Stats engine
- Personalization
- AI audiences
Feature Experimentation
Custom
- 10+ SDK languages
- Audience targeting
- Feature flags
- Cached data files
CMS
Custom
- Content authoring
- APIs
- Approval workflows
- .NET Core delivery
Commerce
Custom
- Multi-site support
- Targeting
- Inventory management
Hidden Costs & Gotchas
Potential for high annual contract minimums.
How Optimizely compares
1 of 3 direct competitors offers a free plan.
Optimizely Pricing FAQ
How much does Optimizely cost?
Optimizely uses custom pricing. Contact Optimizely directly for a quote based on your team size and requirements.
Does Optimizely have a free plan?
Optimizely does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Optimizely?
Alternatives to Optimizely include VWO, Sitecore, AB Tasty. VWO starts at $299/month, billing unit not specified.
Optimizely alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Optimizely pricing: optimizely.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Optimizely pricing verified Oct 2026, toolradar.com/tools/optimizely/pricing
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