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Tracked since 2025

The Bottom Line

Price
From $299/mo, free trial. Compare plans

Key facts

  • Convert is an A/B testing, experimentation platform, focused on privacy-compliant experimentation
  • It enables website optimization with flicker-free testing and GDPR-compliant analytics
  • Full-stack experimentation capabilities, supporting both client-side and server-side testing

Pros

  • CRO agencies do not need to purchase multiple licenses for multiple clients
  • Robust code editor for CSS & JavaScript
  • Deep personalization with 40+ filters available
  • Fair pricing
  • No modules or add-ons

Cons

  • Entry plan does not offer multivariate testing capabilities
  • Per-visitor pricing
  • Support varies according to plan
  • Learning curve

What is Convert?

Editorial review
Convert runs A/B tests with statistical rigor and GDPR compliance baked in. Test variations, let the math determine winners, and optimize conversion rates with confidence in the results. Beyond basic A/B testing, the platform enables limitless experimentation through deep personalization, behavior-based targeting, and advanced reporting. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention Privacy-first architecture respects regulations. Full-stack testing handles beyond simple page changes. The statistics are reliable. Companies taking conversion optimization seriously in privacy-sensitive environments choose Convert for testing that's both powerful and compliant.

Available on: Web

Key Features

  • A/B testing
  • Multivariate Testing, Multi-Page Testing
  • Personalization
  • Flicker-free
  • Privacy focused
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA WizardSequential Testing
  • Raw Test Data Export
  • Single Sign-On (SSO)
  • No cookies option
  • Integrations
  • Real time reporting
  • Frequentist and Bayesian

Pricing Plans

15-day Free Trial

Pricing checked Sep 28, 2026

Convert plans and prices, checked September 2026
PlanPriceDetails
Growth

$299/month

Getting started

  • Up to 100k tested users
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
+6 more
  • Behavioral Targeting
  • Heatmaps
  • Collaborators
  • Basic Web Triggers
  • QA Wizard
  • Pricing available in annual plan or monthly plan
Pro Popular

$420/month

Growing

  • Up to 100k tested users
  • A/B Testing, Split URL Testing
  • Multivariate Testing, Multi-Page Testing
+15 more
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Heatmaps
  • Single Sign-On (SSO)
  • Custom Domains
  • Full Array of Dynamic Web Triggers
  • Multi-Arm Bandit (Auto-Allocate)
  • Remove Data from Report
  • Versioning Roll-Out
  • Convert Signals®
  • Custom Pop-ups
  • Phone support
  • Pricing available in annual plan or monthly plan
Enterprise

$0

Scaling

  • Up to 1M visitors (price on request, only available as annual plan)
  • Includes all features in Pro, plus:
  • Unlimited Projects Per Account
+6 more
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
Full Convert pricing: every plan and alternatives

How Convert's pricing compares

At $299/mo, billing unit not specified, Convert is mid-range of its 3 comparable direct competitors ($10 to $299/mo across the set).

Convert
$299
$299

Entry paid plan, monthly. Pricing checked Sep 28, 2026.

Reviews

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Convert FAQ

How does Convert help optimize conversion rates?

Convert allows users to run A/B tests to compare different variations of web pages or experiences. It uses statistical rigor to determine winning variations, helping businesses optimize their conversion rates based on reliable data.

Which teams would benefit most from using Convert?

Convert is best suited for marketing teams and analytics professionals who are serious about conversion optimization, especially in environments where data privacy and compliance with regulations like GDPR are critical.

How does Convert compare to Optimizely for A/B testing?

Convert focuses on A/B testing with statistical rigor and GDPR compliance, making it suitable for privacy-sensitive environments. While both are A/B testing platforms, Convert is noted for its fair pricing and active development.

What kind of testing does Convert support beyond simple page changes?

Convert supports full-stack testing, which means it can handle complex testing scenarios that go beyond simple modifications to web page elements. This allows for more comprehensive experimentation across different parts of an application or website.

Does Convert include a free tier for small businesses or evaluation?

Convert is a paid product and does not offer a permanently free tier. Its pricing model is based on per-visitor charges, which users should consider when evaluating the platform.

What are the main trade-offs when implementing Convert?

Users may experience a learning curve when adopting Convert due to its comprehensive features. Additionally, its per-visitor pricing model might require careful consideration, and some users have noted feature gaps or varying support experiences.

Source: convert.com

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