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Convert

VerifiedEditor reviewed

A/B testing and conversion optimization platform

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Tracked since2025
0 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

A/B testing

Biggest con

Learning curve

TL;DR - Convert

  • Convert is an A/B testing platform focused on privacy-compliant experimentation
  • It enables website optimization with flicker-free testing and GDPR-compliant analytics
  • Plans start at $99/month for up to 50K visitors
Pricing: Paid only
Best for: Enterprises & pros

What is Convert?

Editorial review
Convert runs A/B tests with statistical rigor and GDPR compliance baked in. Test variations, let the math determine winners, and optimize conversion rates with confidence in the results. Privacy-first architecture respects regulations. Full-stack testing handles beyond simple page changes. The statistics are reliable. Companies taking conversion optimization seriously in privacy-sensitive environments choose Convert for testing that's both powerful and compliant.

Available on: Web

Pros & Cons

Pros

  • A/B testing
  • Good for CRO
  • Active development
  • Good features
  • Fair pricing

Cons

  • Learning curve
  • Per-visitor pricing
  • Better alternatives exist
  • Feature gaps
  • Support varies

Key Features

A/B testingPersonalizationPrivacy focusedFlicker-freeIntegrationsNo cookies option

Pricing Plans

15-day Free Trial

Pricing checked Jul 9, 2026

Kickstart

$99/month

Getting started

  • Up to 50k visitors
  • A/B testing
  • Multivariate tests
  • Unlimited projects
Most Popular

Specialist

$449/month

Growing

  • Up to 400k visitors
  • Advanced targeting
  • Priority support

Leader

$999/month

Scaling

  • Up to 1M visitors
  • Custom solutions
  • Dedicated support

Enterprise

null

Large scale

  • Custom visitors
  • SLA
  • Full API access

How Convert's pricing compares

At $99/mo, Convert is mid-range of its 3 direct competitors ($10 to $299/mo across the set).

Convert
$99
$299

Entry paid plan, monthly. Pricing checked Jul 9, 2026.

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Convert FAQ

How does Convert help optimize conversion rates?

Convert allows users to run A/B tests to compare different variations of web pages or experiences. It uses statistical rigor to determine winning variations, helping businesses optimize their conversion rates based on reliable data.

Which teams would benefit most from using Convert?

Convert is best suited for marketing teams and analytics professionals who are serious about conversion optimization, especially in environments where data privacy and compliance with regulations like GDPR are critical.

How does Convert compare to Optimizely for A/B testing?

Convert focuses on A/B testing with statistical rigor and GDPR compliance, making it suitable for privacy-sensitive environments. While both are A/B testing platforms, Convert is noted for its fair pricing and active development.

What kind of testing does Convert support beyond simple page changes?

Convert supports full-stack testing, which means it can handle complex testing scenarios that go beyond simple modifications to web page elements. This allows for more comprehensive experimentation across different parts of an application or website.

Does Convert include a free tier for small businesses or evaluation?

Convert is a paid product and does not offer a permanently free tier. Its pricing model is based on per-visitor charges, which users should consider when evaluating the platform.

What are the main trade-offs when implementing Convert?

Users may experience a learning curve when adopting Convert due to its comprehensive features. Additionally, its per-visitor pricing model might require careful consideration, and some users have noted feature gaps or varying support experiences.

Source: convert.com

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