A/B testing, conversion rate optimization, web optimization platform
Visit WebsiteTracked since2025
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
CRO agencies do not need to purchase multiple licenses for multiple clients
Biggest con
Entry plan does not offer multivariate testing capabilities
TL;DR - Convert
- Convert is an A/B testing, experimentation platform, focused on privacy-compliant experimentation
- It enables website optimization with flicker-free testing and GDPR-compliant analytics
- Full-stack experimentation capabilities, supporting both client-side and server-side testing
Pricing: Paid only
Best for: Enterprises & pros
What is Convert?
Convert runs A/B tests with statistical rigor and GDPR compliance baked in. Test variations, let the math determine winners, and optimize conversion rates with confidence in the results.
Beyond basic A/B testing, the platform enables limitless experimentation through deep personalization, behavior-based targeting, and advanced reporting.
Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention
Privacy-first architecture respects regulations. Full-stack testing handles beyond simple page changes. The statistics are reliable.
Companies taking conversion optimization seriously in privacy-sensitive environments choose Convert for testing that's both powerful and compliant.
Available on: Web
Pros & Cons
Pros
- CRO agencies do not need to purchase multiple licenses for multiple clients
- Robust code editor for CSS & JavaScript
- Deep personalization with 40+ filters available
- Fair pricing
- No modules or add-ons
Cons
- Entry plan does not offer multivariate testing capabilities
- Per-visitor pricing
- Support varies according to plan
- Learning curve
Key Features
A/B testingMultivariate Testing, Multi-Page TestingPersonalizationFlicker-freePrivacy focusedAdvanced Targeting & Goals Behavioral Targeting SRM CheckQA WizardSequential TestingRaw Test Data ExportSingle Sign-On (SSO)No cookies optionIntegrationsReal time reportingFrequentist and Bayesian
Pricing Plans
15-day Free TrialPricing checked Aug 28, 2026
Growth
$299/month
Getting started
- Up to 100k tested users
- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- Heatmaps
- Collaborators
- Basic Web Triggers
- QA Wizard
Most Popular
Pro
$420/month
Growing
- Up to 100k tested users
- A/B Testing, Split URL Testing
- Multivariate Testing, Multi-Page Testing
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Heatmaps
Enterprise
Free
Scaling
- Up to 1M visitors (price on request, only available as annual plan)
- Includes all features in Pro, plus:
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
How Convert's pricing compares
At $299/mo, Convert is mid-range of its 3 direct competitors ($10 to $299/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 28, 2026.
Reviews
$99Free with your review
Write a reviewReview Convert, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Best Convert Alternatives
Top alternatives based on features, pricing, and user needs.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Convert FAQ
How does Convert help optimize conversion rates?
Convert allows users to run A/B tests to compare different variations of web pages or experiences. It uses statistical rigor to determine winning variations, helping businesses optimize their conversion rates based on reliable data.
Which teams would benefit most from using Convert?
Convert is best suited for marketing teams and analytics professionals who are serious about conversion optimization, especially in environments where data privacy and compliance with regulations like GDPR are critical.
How does Convert compare to Optimizely for A/B testing?
Convert focuses on A/B testing with statistical rigor and GDPR compliance, making it suitable for privacy-sensitive environments. While both are A/B testing platforms, Convert is noted for its fair pricing and active development.
What kind of testing does Convert support beyond simple page changes?
Convert supports full-stack testing, which means it can handle complex testing scenarios that go beyond simple modifications to web page elements. This allows for more comprehensive experimentation across different parts of an application or website.
Does Convert include a free tier for small businesses or evaluation?
Convert is a paid product and does not offer a permanently free tier. Its pricing model is based on per-visitor charges, which users should consider when evaluating the platform.
What are the main trade-offs when implementing Convert?
Users may experience a learning curve when adopting Convert due to its comprehensive features. Additionally, its per-visitor pricing model might require careful consideration, and some users have noted feature gaps or varying support experiences.
Source: convert.com