Convert vs VWO: Which Should You Choose in 2026?
Choosing between Convert and VWO comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Convert
A/B testing and conversion optimization platform
Best for you if:
- • You need marketing automation features specifically
- • Convert is an A/B testing platform focused on privacy-compliant experimentation
- • It enables website optimization with flicker-free testing and GDPR-compliant analytics
VWO
Experimentation and conversion optimization
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.0/10)
- • You need web analytics features specifically
- • VWO is a conversion optimization platform for A/B testing
- • It provides testing, heatmaps, and personalization for websites
| At a Glance |  Convert |  VWO |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Web Analytics |
Rating | 80/100 | 84/100 |
| Feature | Convert | VWO |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 80 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationWeb Analytics | Web AnalyticsHeatmaps |
How Convert and VWO Compare
Convert
A/B testing and conversion optimization platform
Paid · 80/100 score
VWO
Experimentation and conversion optimization
Paid · 84/100 score
Convert is a marketing automation tool. VWO is in web analytics.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: VWO
Want the highest-rated option?
Convert: 80/100. VWO: 84/100.
Go with: VWO
Value user reviews?
Neither has user reviews yet.
Go with: VWO
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Convert is a marketing automation tool. VWO is in web analytics. Pick the category that matches your needs.
How important are ratings?
VWO scores higher: 84/100 vs 80/100.
Key Takeaways
VWO
- Higher score: 84/100 vs 80
- Our pick for this comparison
Convert
- Better fit for marketing automation
The Bottom Line
VWO (84/100) is our pick.
Frequently Asked Questions
Is Convert or VWO better?
VWO scores 84/100 in our evaluation. Both are paid.
What are Convert and VWO used for?
Convert: A/B testing and conversion optimization platform. VWO: Experimentation and conversion optimization.
What does Convert cost vs VWO?
Convert is a paid tool. VWO is a paid tool. Visit their websites for detailed pricing.