Mida.so
UnclaimedAI-powered lightweight A/B testing platform for websites with fast load times.
Visit WebsiteReviews onCapterra
43 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Extremely lightweight script ensures fast load times and minimal SEO impact.
Biggest con
Native mobile development testing is currently in closed beta.
TL;DR - Mida.so
- Lightweight A/B testing platform with visual and code editors.
- AI-powered variation generation (MidaGX) for rapid experiment creation.
- Minimal impact on site speed with a small, fast-loading script.
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms
What is Mida.so?
Mida is a lightweight A/B testing platform designed for websites, offering easy integration with Google Analytics 4 and supporting unlimited testing. It provides both visual and code editors, making it accessible for marketers who prefer not to rely on developers, as well as those who need advanced customization. The platform emphasizes speed and minimal impact on site performance, featuring a script that is significantly smaller and loads faster than many competitors.
Mida caters to CRO marketers and businesses looking to optimize their websites through experimentation. Its AI-powered feature, MidaGX, automates the creation of A/B test variations from ideation to live deployment, allowing users to describe or even draw desired changes. The tool supports various website builders and funnel sites by allowing custom HTML code injection, and it offers advanced targeting and cross-domain testing capabilities. It also includes features for website personalization and feature flagging, all covered under a usage-based pricing model.
Available on: Web
Pros & Cons
Pros
- Extremely lightweight script ensures fast load times and minimal SEO impact.
- AI-powered MidaGX simplifies A/B test creation without coding.
- User-friendly visual editor allows marketers to create variations independently.
- Supports a wide range of website platforms and funnel builders.
- Free tier available for up to 25,000 monthly tested users.
Cons
- Native mobile development testing is currently in closed beta.
- Growth plan limits users to 5 projects, requiring an Agency plan for more extensive needs.
Ratings Across the Web
4.6(43 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Visual Editor for no-code variation creationCustom JavaScript and CSS editorsAI-Powered A/B Test Variation Generation (MidaGX)One-click Google Analytics 4 integrationAdvanced Targeting for audience segmentationURL Redirect Testing with dynamic wildcard supportWebsite PersonalizationFeature Flagging
Pricing Plans
Free TrialSandbox
$0 / month
- 100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option)
- 60 days data retention
- 30 MidaGX AI Credits (Monthly)
- 2 variants, tests, and goals
- 2 Active Projects
- Essential A/B Testing Features
- Basic targeting rules
- AI Support Agent
- Video tutorials & knowledge base
- Email & AI support agent
Growth
$199 / month
- Everything in Free, plus
- 100,000 Monthly Test Users
- Unlimited data retention
- Unlimited MidaGX AI Credits
- Unlimited variants, tests, and goals
- 5 Active Projects
- Advanced targeting rules
- Post-segmentation filtering
- Full 3rd-party integrations
- Live Chat Support
- In-app live chat
Enterprise
Custom
- Everything in GROWTH, plus
- Unlimited Monthly Test Users
- Unlimited Active Projects
- SAML Single-Sign On (SSO)
- Service Level Agreement (SLA)
- Customized solutions
- Dedicated CRO Consultant
- Dedicated CSM
- Dedicated developer
- Priority support
- Your preferred channels
How Mida.so's pricing compares
At $199/mo, Mida.so is mid-range of its 2 direct competitors ($99 to $299/mo across the set).
Entry paid plan, monthly.
Reviews
4.6/5
Across 43 verified user reviews on Capterra
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Mida.so FAQ
How does MidaGX's AI-powered variation generation work, and what inputs does it accept?
MidaGX automatically generates A/B test variations. Users can describe the desired change in text or even draw directly on the screen to guide the AI. The AI then creates and applies the change within the visual editor, preparing it for publication as a fully functional A/B test.
What is the typical script size and load time of Mida, and how does it compare to other A/B testing platforms?
Mida's script is approximately 8kb, which is at least 10 times smaller than most other A/B testing platforms. It loads almost instantly, typically within 20ms, ensuring minimal impact on site performance and SEO ranking.
Can Mida be used for A/B testing on websites built with platforms like Webflow, Wix, or ClickFunnels?
Yes, Mida works with almost all websites that allow the addition of custom HTML codes, including Webflow, Wix, Framer, and funnel sites like ClickFunnels, by injecting the project snippet into the HEAD section.
Does Mida offer a solution for agencies managing multiple client websites or projects?
Yes, Mida supports flexible agency setups and offers an Agency plan for users who need to manage more than 5 projects, which is typically suitable for multiple sites or clients. This plan provides an agency portal to oversee all clients and results.
Are Live Deployment and Personalization features charged separately, or are they included in the standard plans?
Live Deployment and Personalization are not charged separately. They are fully covered within the Growth plan, as Mida's pricing model is usage-based and includes all features.
How does Mida define and count 'Monthly Tested Users' (MTU) for its pricing tiers?
Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. Each user is counted only once per month, regardless of the number of experiments they participate in or pages they view.
Source: mida.so