Short links with advanced analytics for marketing teams
From $25/mo, billed monthly (free plan available) Visit WebsiteThe Bottom Line
- Price
- From $25/mo, billed monthly (free plan available). Compare plans
Key facts
- Open-source link management platform
- Custom domains and detailed analytics
- QR codes and link shortening
Pros
- Open source
- Beautiful UI
- Great analytics
Cons
- Newer platform
- Limited enterprise features
20% off for 3 months Claim it on Dub.
What is Dub?
Available on: Web
Ratings Across the Web
Dub holds an aggregate rating of 4.3 out of 5 from 46 reviews across G2 and Trustpilot, last checked September 1, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Link shortening
- Custom domains
- Advanced analytics
- A/B testing
- Conversion tracking
- QR codes
- Partner payouts
- API access
- SSO (Enterprise)
- Fraud prevention
Pricing Plans
Pricing checked Oct 24, 2026. Source: dub.co/pricing, read Oct 24, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 |
+4 more Show less
|
| Pro | $25/month |
+4 more Show less
|
| Business | $75/month |
+4 more Show less
|
| Enterprise | Custom |
+3 more Show less
|
Is Dub worth the price?
Dub's pricing is quite generous, especially with its robust Free tier offering 1K clicks and 25 links.
The jump to the Pro tier at $25/month for 50K clicks and 1K links provides excellent value for growing businesses. This structure is best for individuals and small to medium-sized businesses needing scalable link management.
Hidden Costs & Gotchas
Overage fees not explicitly stated for limits
How Dub's pricing compares
At $25/mo, billed monthly, Dub is the most premium of its 3 comparable direct competitors.
Not ranked, different unit or currency: TinyURL $10.83/mo, billed yearly.
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 24, 2026.
Dub by the numbers
Toolradar data: Dub's entry paid plan ($25/mo, billed monthly) ranks #2 of 14 for price among the Affiliate Marketing tools with a verified entry price and no stated unit, where the median is $59/mo. As of Nov 2026.
| Metric | Dub | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $25/mo, billed monthly | $59/mo | #2 of 14 tools with no stated price unit, verified price |
| Free plan | Yes | 7 of 24 have one | n/a |
| Listed as an alternative to | 5 tools | 5 | #12 of 24 |
| User rating | 4.3/5 (across the web, 46 ratings) | 4.5/5 | #14 of 18 (joint) tools with 20+ reviews |
Listed as an alternative to: #12 on 2026-10-16 to #12 on 2026-11-02 (rank among 24 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Affiliate Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Dub by the numbers”, Nov 2026.
Reviews
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Across 46 verified user reviews on G2, Trustpilot
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Dub FAQ
How does Dub help marketing teams improve campaigns?
What kind of user benefits most from Dub?
How does Dub compare to Bitly?
What are the main limitations of Dub?
Does Dub include a free tier?
Can Dub be used with custom domains for short links?
How does Dub support A/B testing?
How does Dub pricing compare with other Affiliate Marketing tools?
Source: dub.co