Short links with advanced analytics for marketing teams
Visit WebsiteReviews onG2
22 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Open source
Biggest con
Newer platform
TL;DR - Dub
- Open-source link management platform
- Custom domains and detailed analytics
- QR codes and link shortening
Pricing: Free plan available
Best for: Growing teams
4.9/5 across review platforms
What is Dub?
Dub is the open-source link management platform for modern marketing teams. Create short links with advanced analytics, custom domains, A/B testing, and conversion tracking.
Available on: Web
Pros & Cons
Pros
- Open source
- Beautiful UI
- Great analytics
Cons
- Newer platform
- Limited enterprise features
Ratings Across the Web
4.9(22 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Link shorteningCustom domainsAdvanced analyticsA/B testingConversion trackingQR codesPartner payoutsAPI accessSSO (Enterprise)Fraud prevention
Pricing Plans
Pricing checked Jun 12, 2026
Free
Free
- 1K tracked clicks/month
- 25 new links/month
- 1 user
- 30-day analytics retention
- 3 custom domains
- API access
- QR codes
Pro
$25/month
- 50K tracked clicks/month
- 1K new links/month
- 3 users
- 1-year analytics retention
- 10 custom domains
- Free .link domain
- Link folders & deep links
Business
$75/month
- 250K tracked clicks/month
- 10K new links/month
- 10 users
- 3-year analytics retention
- 100 custom domains
- Conversion tracking
- A/B testing
Enterprise
Custom
- Unlimited tracked clicks
- Unlimited new links
- Unlimited users
- SSO/SAML & audit logs
- Custom SLA
- Dedicated success manager
Reviews
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4.9/5
Across 22 verified user reviews on G2
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Dub FAQ
How does Dub help marketing teams improve campaigns?
Dub provides marketing teams with short links that include advanced analytics, A/B testing capabilities, and conversion tracking. This allows teams to monitor link performance, test different link variations, and understand user behavior to optimize their campaigns effectively.
What kind of user benefits most from Dub?
Dub is designed for modern marketing teams looking for an open-source link management platform. Its focus on advanced analytics, custom domains, and A/B testing makes it particularly useful for those focused on optimizing digital marketing efforts.
How does Dub compare to Bitly?
Dub is an open-source link management platform with a focus on advanced analytics and a beautiful user interface, whereas Bitly is a proprietary solution. Dub offers features like A/B testing and conversion tracking for marketing teams.
What are the main limitations of Dub?
Dub is a newer platform, which means it may have fewer established features compared to more mature solutions. It also has limited enterprise features, which might be a consideration for very large organizations.
Does Dub include a free tier?
Yes, Dub is available on a free tier, allowing users to get started without initial cost. Paid plans are also offered for those who require more extensive usage and additional features.
Can Dub be used with custom domains for short links?
Yes, Dub supports the use of custom domains for creating short links. This feature allows marketing teams to maintain brand consistency and trust across all their shared links.
How does Dub support A/B testing?
Dub includes A/B testing capabilities directly within its link management platform. This allows marketing teams to test different versions of their short links to determine which performs better in terms of clicks or conversions.
Source: dub.co