Dub

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Short links with advanced analytics for marketing teams

Marketing Web Analytics A/B Testing SEO Tools

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4.3(46 across the web)

FreemiumVisit Website

Reviews onG2Trustpilot

46 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Open source

Biggest con

Newer platform

Exclusive offer

20% off for 3 months Claim it on Dub.

TL;DR - Dub

Open-source link management platform
Custom domains and detailed analytics
QR codes and link shortening

Pricing: Free plan available

Best for: Growing teams

4.3/5 across review platforms

What is Dub?

Editorial review

Dub is the open-source link management platform for modern marketing teams. Create short links with advanced analytics, custom domains, A/B testing, and conversion tracking.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcedub.co ↗

Pros & Cons

Pros

Open source
Beautiful UI
Great analytics

Cons

Newer platform
Limited enterprise features

Ratings Across the Web

4.3(46 reviews)

Dub holds an aggregate rating of 4.3 out of 5 from 46 reviews across G2 and Trustpilot, last checked September 1, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Link shorteningCustom domainsAdvanced analyticsA/B testingConversion trackingQR codesPartner payoutsAPI accessSSO (Enterprise)Fraud prevention

Pricing Plans

Pricing checked Sep 10, 2026

Free

1K tracked clicks/month
25 new links/month
1 user
30-day analytics retention
3 custom domains
API access
QR codes

Pro

$25/month

50K tracked clicks/month
1K new links/month
3 users
1-year analytics retention
10 custom domains
Free .link domain
Link folders & deep links

Business

$75/month

250K tracked clicks/month
10K new links/month
10 users
3-year analytics retention
100 custom domains
Conversion tracking
A/B testing

Enterprise

Custom

Unlimited tracked clicks
Unlimited new links
Unlimited users
SSO/SAML & audit logs
Custom SLA
Dedicated success manager

Calculate your cost View full pricing

Is Dub worth the price?

85/100

Dub's pricing is quite generous, especially with its robust Free tier offering 1K clicks and 25 links.

The jump to the Pro tier at $25/month for 50K clicks and 1K links provides excellent value for growing businesses. This structure is best for individuals and small to medium-sized businesses needing scalable link management.

Hidden Costs & Gotchas

Overage fees not explicitly stated for limits

Reviews

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4.3/5

Across 46 verified user reviews on G2, Trustpilot

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Best Dub Alternatives

Top alternatives based on features, pricing, and user needs.

BitlyFreemium

URL shortener and link management

3.9

RebrandlyFreemium

Create branded short links with custom domains and analytics

4.5

TinyURLPaid

Shorten URLs, create branded links, and track their performance with ease.

4.4

Short.ioFreemium

Branded short links with custom domains and analytics

4.5

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Dub vs BitlyHead-to-head: features, pricing, who wins Dub vs RebrandlyHead-to-head: features, pricing, who wins Dub vs TinyURLHead-to-head: features, pricing, who wins

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Dub FAQ

How does Dub help marketing teams improve campaigns?

Dub provides marketing teams with short links that include advanced analytics, A/B testing capabilities, and conversion tracking. This allows teams to monitor link performance, test different link variations, and understand user behavior to optimize their campaigns effectively.

What kind of user benefits most from Dub?

Dub is designed for modern marketing teams looking for an open-source link management platform. Its focus on advanced analytics, custom domains, and A/B testing makes it particularly useful for those focused on optimizing digital marketing efforts.

How does Dub compare to Bitly?

Dub is an open-source link management platform with a focus on advanced analytics and a beautiful user interface, whereas Bitly is a proprietary solution. Dub offers features like A/B testing and conversion tracking for marketing teams.

What are the main limitations of Dub?

Dub is a newer platform, which means it may have fewer established features compared to more mature solutions. It also has limited enterprise features, which might be a consideration for very large organizations.

Does Dub include a free tier?

Yes, Dub is available on a free tier, allowing users to get started without initial cost. Paid plans are also offered for those who require more extensive usage and additional features.

Can Dub be used with custom domains for short links?

Yes, Dub supports the use of custom domains for creating short links. This feature allows marketing teams to maintain brand consistency and trust across all their shared links.

How does Dub support A/B testing?

Dub includes A/B testing capabilities directly within its link management platform. This allows marketing teams to test different versions of their short links to determine which performs better in terms of clicks or conversions.

Source: dub.co

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