Dub vs Short.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Dub and Short.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Short.io leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Dub
Short links with advanced analytics for marketing teams
Best for you if:
- • You want open source
Short.io
Branded short links with custom domains and analytics
Best for you if:
- • You want good free tier
| At a Glance | Dub | Short.io |
|---|---|---|
Starts at | Free plan, paid from $25/mo, billed monthly Pro plan | Free plan, paid from $5/mo Hobby plan |
Category | Marketing SEO Tools | Marketing SEO Tools |
Rating | 4.3/5 G2 4.9 · Trustpilot 3.6 46 reviews | 4.5/5 Trustpilot 4.6 · G2 4.4 104 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees not explicitly stated for limits | No explicit overage fees mentioned |
Choose Dub or Short.io?
Choose Dub if
- You want open source
- You want beautiful UI
Choose Short.io if
- You want good free tier
- You want custom domains
- Budget matters ($5/mo vs $25/mo, billed monthly)
In-Depth Analysis
Dub
Short links with advanced analytics for marketing teams
Dub's pricing is quite generous, especially with its robust Free tier offering 1K clicks and 25 links.
Watch out
Overage fees not explicitly stated for limits
Strengths
- Pro: Open source
- Pro: Beautiful UI
- Pro: Great analytics
Weaknesses
- Con: Newer platform
- Con: Limited enterprise features
Key features
Short.io
Branded short links with custom domains and analytics
Short.io offers a very generous freemium model, making it accessible for individuals and small projects.
Watch out
No explicit overage fees mentioned
Strengths
- Pro: Good free tier
- Pro: Custom domains
- Pro: API access
Weaknesses
- Con: UI could be better
- Con: Support varies
Key features
Plans and prices: Dub vs Short.io
| Tool | Plans and prices | Source |
|---|---|---|
| Dub |
| dub.co/pricing read Oct 24, 2026 |
| Short.io |
| short.io/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Dub pricing and Short.io pricing.
Key Takeaways
Dub
- Choose if you want short links with advanced analytics for marketing teams
Short.io
- Higher user rating: 4.5/5 vs 4.3/5
- Lower entry price: $5/mo vs $25/mo, billed monthly
What the data shows
On the data below, Short.io leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Short.io has the higher user rating (4.3/5 from 46 reviews for Dub, 4.5/5 from 104 reviews for Short.io).
- Short.io has the lower entry price: $5/mo (Hobby) against $25/mo, billed monthly (Pro) for Dub.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Dub and Short.io compare in 2026?
On the data below, Short.io leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Short.io has the higher user rating (4.3/5 from 46 reviews for Dub, 4.5/5 from 104 reviews for Short.io). Short.io has the lower entry price: $5/mo (Hobby) against $25/mo, billed monthly (Pro) for Dub. Both have a free plan.
What are Dub and Short.io used for?
Dub: Short links with advanced analytics for marketing teams. Short.io: Branded short links with custom domains and analytics.
What does Dub cost vs Short.io?
Dub's cheapest paid plan is Pro at $25/mo, billed monthly; it also has a free plan. Short.io's cheapest paid plan is Hobby at $5/mo; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Dub and Short.io?
Dub's main strength: open source. Short.io's main strength: good free tier.