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Dub Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Dub worth the price?

85/10

Dub's pricing is quite generous, especially with its robust Free tier offering 1K clicks and 25 links.

The jump to the Pro tier at $25/month for 50K clicks and 1K links provides excellent value for growing businesses. This structure is best for individuals and small to medium-sized businesses needing scalable link management.

Pricing Plans

Free

$0

  • 1K tracked clicks/month
  • 25 new links/month
  • 1 user
  • 30-day analytics retention
  • 3 custom domains
  • API access
  • QR codes

Pro

$25

  • 50K tracked clicks/month
  • 1K new links/month
  • 3 users
  • 1-year analytics retention
  • 10 custom domains
  • Free .link domain
  • Link folders & deep links

Business

$75

  • 250K tracked clicks/month
  • 10K new links/month
  • 10 users
  • 3-year analytics retention
  • 100 custom domains
  • Conversion tracking
  • A/B testing

Enterprise

Custom

  • Unlimited tracked clicks
  • Unlimited new links
  • Unlimited users
  • SSO/SAML & audit logs
  • Custom SLA
  • Dedicated success manager

Hidden Costs & Gotchas

Overage fees not explicitly stated for limits

Higher user counts require Pro/Business tiers

Custom domains limited on lower tiers

Which Plan Do You Need?

Individuals needing basic link tracking

SMBs requiring scalable link management

Enterprises with custom requirements

How Dub Compares to Competitors

Compared to Bitly, Dub's Free tier is more generous, offering 3 custom domains where Bitly's free plan is very restrictive. Bitly's paid plans start around $35/month for fewer features than Dub's $25/month Pro plan, making Dub a more cost-effective choice for similar capabilities.

Dub Pricing FAQ

How much does Dub cost?

Dub starts at $25/month on the Pro plan. It offers 2 paid tiers ranging from $25/month up to $75/month. A free plan is also available with limited features.

Does Dub have a free plan?

Yes. Dub offers a free plan called "Free". It includes: 1K tracked clicks/month, 25 new links/month, 1 user.

What is the cheapest Dub paid plan?

The cheapest paid plan for Dub is "Pro" at $25/month. Key features include: 50K tracked clicks/month, 1K new links/month, 3 users.

Is there a cheaper alternative to Dub?

Yes. Popular alternatives to Dub include Bitly, Rebrandly, Mida.so. Free alternatives include Bitly, Rebrandly, Mida.so. Compare them side-by-side on Toolradar.

Cheaper alternatives to Dub

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.