Bitly starts at $10/month on the Core plan.
Verified Sep 2026 from the official pricing page.
Is Bitly worth the price?
Bitly's pricing is generally fair, offering a generous free tier and clear progression.
The jump from Growth ($29) to Premium ($199) is substantial, making Premium feel expensive for many small businesses. It's best for individuals and small teams on the lower tiers, and larger enterprises needing extensive features on custom plans.
Pricing Plans
Free
- 5 links/month
- 2 QR Codes/month
- 2 custom landing pages
- Unlimited clicks & scans
- Basic QR customizations
Core
$10/month
- 100 links/month
- 5 QR Codes/month
- 5 landing pages
- 30 days data history
- UTM builder
- Advanced QR customizations
Growth
$29/month
- 500 links/month
- 10 QR Codes/month
- 10 landing pages
- Custom domain included
- Branded links
- 4 months data history
- Bulk creation
Premium
$199/month
- 3,000 links/month
- 200 QR Codes/month
- 20 landing pages
- 1 year data history
- City-level tracking
- Mobile deep linking
Enterprise
Custom
- Custom limits
- Multiple users with permissions
- Dedicated success manager
- SSO logins
- 99.9% SLA uptime
- Webhooks
Hidden Costs & Gotchas
Overage fees for exceeding link limits not explicitly stated.
Custom domains only included from Growth tier ($29/month).
How Bitly compares
2 of 3 direct competitors offer a free plan.
Bitly Pricing FAQ
How much does Bitly cost?
Bitly starts at $10/month on the Core plan. It offers 3 paid tiers ranging from $10/month to $199/month. A free plan is also available.
Does Bitly have a free plan?
Yes. Bitly offers a free plan called "Free". It includes: 5 links/month, 2 QR Codes/month, 2 custom landing pages.
What is the cheapest Bitly paid plan?
The cheapest paid plan for Bitly is "Core" at $10/month. Key features include: 100 links/month, 5 QR Codes/month, 5 landing pages.
What are alternatives to Bitly?
Alternatives to Bitly include Rebrandly, TinyURL, Short.io. Rebrandly starts at $8/month, billing unit not specified; TinyURL starts at $10.83/month, billing unit not specified; Short.io starts at $5/month, billing unit not specified.
Bitly alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Bitly pricing: bitly.com/plans (verified Sep 2026)
- Cite this data: Toolradar, Bitly pricing verified Sep 2026, toolradar.com/tools/bitly/pricing
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