Is Bitly worth the price?
Bitly's pricing is generally fair, offering a generous free tier and clear progression.
The jump from Growth ($29) to Premium ($199) is substantial, making Premium feel expensive for many small businesses. It's best for individuals and small teams on the lower tiers, and larger enterprises needing extensive features on custom plans.
Pricing Plans
Free
$0
- 5 links/month
- 2 QR Codes/month
- 2 custom landing pages
- Unlimited clicks & scans
- Basic QR customizations
Core
$10
- 100 links/month
- 5 QR Codes/month
- 5 landing pages
- 30 days data history
- UTM builder
- Advanced QR customizations
Growth
$29
- 500 links/month
- 10 QR Codes/month
- 10 landing pages
- Custom domain included
- Branded links
- 4 months data history
- Bulk creation
Premium
$199
- 3,000 links/month
- 200 QR Codes/month
- 20 landing pages
- 1 year data history
- City-level tracking
- Mobile deep linking
Enterprise
Custom
- Custom limits
- Multiple users with permissions
- Dedicated success manager
- SSO logins
- 99.9% SLA uptime
- Webhooks
Hidden Costs & Gotchas
Overage fees for exceeding link limits not explicitly stated.
Higher tiers likely require annual commitment for best pricing.
Custom domains only included from Growth tier ($29/month).
Which Plan Do You Need?
Individuals needing basic link shortening
Small businesses tracking campaigns
Enterprises requiring advanced analytics
How Bitly Compares to Competitors
Compared to Rebrandly, which offers a starter plan at $29/month for 5,000 links, Bitly's Growth tier at $29/month for 500 links is less generous in link volume. However, Bitly's free tier is more robust than many competitors, offering 5 links and QR codes, while TinyURL offers unlimited links but fewer advanced features at its $12.99/month basic plan.
Bitly Pricing FAQ
How much does Bitly cost?
Bitly starts at $10/month on the Core plan. It offers 3 paid tiers ranging from $10/month up to $199/month. A free plan is also available with limited features.
Does Bitly have a free plan?
Yes. Bitly offers a free plan called "Free". It includes: 5 links/month, 2 QR Codes/month, 2 custom landing pages.
What is the cheapest Bitly paid plan?
The cheapest paid plan for Bitly is "Core" at $10/month. Key features include: 100 links/month, 5 QR Codes/month, 5 landing pages.
Cheaper alternatives to Bitly
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
