URL shortener and link management
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Industry standard
Biggest con
Expensive for volume
TL;DR - Bitly
- World's most popular link shortener
- Track click analytics in real-time
- QR codes and branded links
What is Bitly?
Available on: Web
Pros & Cons
Pros
- Industry standard
- Good analytics
- Trusted brand
Cons
- Expensive for volume
- Limited customization free
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 6, 2026
Free
- 5 links/month
- 2 QR Codes/month
- 2 custom landing pages
- Unlimited clicks & scans
- Basic QR customizations
Core
$10/month
- 100 links/month
- 5 QR Codes/month
- 5 landing pages
- 30 days data history
- UTM builder
- Advanced QR customizations
Growth
$29/month
- 500 links/month
- 10 QR Codes/month
- 10 landing pages
- Custom domain included
- Branded links
- 4 months data history
- Bulk creation
Premium
$199/month
- 3,000 links/month
- 200 QR Codes/month
- 20 landing pages
- 1 year data history
- City-level tracking
- Mobile deep linking
Enterprise
Custom
- Custom limits
- Multiple users with permissions
- Dedicated success manager
- SSO logins
- 99.9% SLA uptime
- Webhooks
Is Bitly worth the price?
Bitly's pricing is generally fair, offering a generous free tier and clear progression.
The jump from Growth ($29) to Premium ($199) is substantial, making Premium feel expensive for many small businesses. It's best for individuals and small teams on the lower tiers, and larger enterprises needing extensive features on custom plans.
Hidden Costs & Gotchas
Overage fees for exceeding link limits not explicitly stated.
Higher tiers likely require annual commitment for best pricing.
Custom domains only included from Growth tier ($29/month).
How Bitly Compares to Competitors
Compared to Rebrandly, which offers a starter plan at $29/month for 5,000 links, Bitly's Growth tier at $29/month for 500 links is less generous in link volume. However, Bitly's free tier is more robust than many competitors, offering 5 links and QR codes, while TinyURL offers unlimited links but fewer advanced features at its $12.99/month basic plan.
Reviews
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Bitly FAQ
How does Bitly support marketing efforts?
Which teams benefit most from using Bitly?
How does Bitly's offering compare to TinyURL?
What kind of limitations should users be aware of with Bitly?
How is Bitly priced?
Can Bitly help in tracking link engagement?
Source: bitly.com