Bitly
Claim this toolURL shortener and link management
From $10/mo, billed monthly (free plan available)Positions Bitly holds among the tools of each category it belongs to (Toolradar data, Nov 2026):
- #20 (joint) most-listed alternative in SEO Tools, out of 302 tools in SEO Tools. Source: Toolradar data, Nov 2026.
- #142 (joint) most-listed alternative in Productivity, out of 1877 tools in Productivity. Source: Toolradar data, Nov 2026.
- #72 (joint) most-listed alternative in Marketing, out of 774 tools in Marketing. Source: Toolradar data, Nov 2026.
The Bottom Line
- Price
- From $10/mo, billed monthly (free plan available). Compare plans
Key facts
- World's most popular link shortener
- Track click analytics in real-time
- QR codes and branded links
Pros
- Industry standard
- Good analytics
- Trusted brand
Cons
- Expensive for volume
- Limited customization free
What is Bitly?
Available on: Web
Ratings Across the Web
Bitly holds an aggregate rating of 3.9 out of 5 from 2,929 reviews across G2, Capterra and Trustpilot, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- URL shortening
- Branded links
- QR codes
- Landing pages
- Link analytics
- UTM builder
- Mobile deep linking
- API access
- SSO (Enterprise)
- Custom domains
Pricing Plans
Pricing checked Oct 8, 2026. Source: bitly.com/plans, read Oct 8, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 |
+2 more Show less
|
| Core | $10/month |
+3 more Show less
|
| Growth | $29/month |
+4 more Show less
|
| Premium | $199/month |
+3 more Show less
|
| Enterprise | Custom |
+3 more Show less
|
Is Bitly worth the price?
Bitly's pricing is generally fair, offering a generous free tier and clear progression.
The jump from Growth ($29) to Premium ($199) is substantial, making Premium feel expensive for many small businesses. It's best for individuals and small teams on the lower tiers, and larger enterprises needing extensive features on custom plans.
Hidden Costs & Gotchas
Overage fees for exceeding link limits not explicitly stated.
Custom domains only included from Growth tier ($29/month).
How Bitly's pricing compares
At $10/mo, billed monthly, Bitly is the most premium of its 3 comparable direct competitors.
Not ranked, different unit or currency: TinyURL $10.83/mo, billed yearly.
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 8, 2026.
Bitly by the numbers
Toolradar data: Bitly's entry paid plan ($10/mo, billed monthly) ranks #30 of 171 (joint) for price among the SEO Tools tools with a verified entry price and no stated unit, where the median is $39/mo. As of Nov 2026.
- #20 (joint) most-listed alternative in SEO Tools, out of 302 tools in SEO Tools. Source: Toolradar data, Nov 2026.
- #142 (joint) most-listed alternative in Productivity, out of 1877 tools in Productivity. Source: Toolradar data, Nov 2026.
- #72 (joint) most-listed alternative in Marketing, out of 774 tools in Marketing. Source: Toolradar data, Nov 2026.
| Metric | Bitly | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $10/mo, billed monthly | $39/mo | #30 of 171 (joint) tools with no stated price unit, verified price |
| Free plan | Yes | 43% have one | n/a |
| Listed as an alternative to | 17 tools | 1 | #20 of 302 (joint) |
| Integrations listed | 1 | 2 | #28 of 47 (joint) tools with at least one integration recorded |
| User rating | 3.9/5 (across the web, 2,929 ratings) | 4.6/5 | #122 of 130 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 22 visits | 29 | #38 of 47 (joint) tools with 20+ compare-page visits |
Listed as an alternative to: #17 on 2026-10-16 to #20 on 2026-11-02 (rank among 302 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All SEO Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Bitly by the numbers”, Nov 2026.
Reviews
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Across 2,929 verified user reviews on Capterra, G2, Trustpilot
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Best Bitly Alternatives
Top alternatives based on features, pricing, and user needs.
Create branded short links with custom domains and analytics
Shorten URLs, create branded links, and track their performance with ease.
Branded short links with custom domains and analytics
Shorten links and create QR codes, no signup required
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Bitly FAQ
How does Bitly support marketing efforts?
Which teams benefit most from using Bitly?
How does Bitly's offering compare to TinyURL?
What kind of limitations should users be aware of with Bitly?
How is Bitly priced?
Can Bitly help in tracking link engagement?
How does Bitly pricing compare with other SEO Tools tools?
Source: bitly.com