URL shortener and link management
Visit WebsiteReviews onG2Capterra
2174 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Industry standard
Biggest con
Expensive for volume
TL;DR - Bitly
- World's most popular link shortener
- Track click analytics in real-time
- QR codes and branded links
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms
What is Bitly?
Bitly is a URL shortening service and link management platform. Create branded short links, QR codes, and landing pages with analytics to track engagement.
Available on: Web
Pros & Cons
Pros
- Industry standard
- Good analytics
- Trusted brand
Cons
- Expensive for volume
- Limited customization free
Ratings Across the Web
4.7(2,174 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
URL shorteningBranded linksQR codesLanding pagesLink analyticsUTM builderMobile deep linkingAPI accessSSO (Enterprise)Custom domains
Pricing Plans
Pricing checked Jun 18, 2026
Free
Free
- 5 links/month
- 2 QR Codes/month
- 2 custom landing pages
- Unlimited clicks & scans
- Basic QR customizations
Core
$10/month
- 100 links/month
- 5 QR Codes/month
- 5 landing pages
- 30 days data history
- UTM builder
- Advanced QR customizations
Growth
$29/month
- 500 links/month
- 10 QR Codes/month
- 10 landing pages
- Custom domain included
- Branded links
- 4 months data history
- Bulk creation
Premium
$199/month
- 3,000 links/month
- 200 QR Codes/month
- 20 landing pages
- 1 year data history
- City-level tracking
- Mobile deep linking
Enterprise
Custom
- Custom limits
- Multiple users with permissions
- Dedicated success manager
- SSO logins
- 99.9% SLA uptime
- Webhooks
Reviews
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4.7/5
Across 2,174 verified user reviews on Capterra, G2
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Bitly FAQ
How does Bitly support marketing efforts?
Bitly helps marketing teams by providing a URL shortening service that creates branded short links. These links can be used to track engagement through integrated analytics, offering insights into campaign performance. Marketers can also generate QR codes and landing pages for various campaigns.
Which teams benefit most from using Bitly?
Teams focused on marketing, productivity, and SEO can benefit significantly from Bitly. It provides tools for creating trackable links and managing them, which is essential for analyzing campaign effectiveness and optimizing online presence.
How does Bitly's offering compare to TinyURL?
Bitly offers more comprehensive link management features, including branded short links, QR codes, and landing pages, along with detailed analytics. TinyURL primarily focuses on basic URL shortening, while Bitly provides a broader platform for tracking and optimizing link performance.
What kind of limitations should users be aware of with Bitly?
Users should note that Bitly can be expensive for high-volume usage. Additionally, the free tier offers limited customization options for links and other features, requiring a paid plan for more advanced branding and control.
How is Bitly priced?
Bitly operates on a freemium pricing model, offering a free tier for basic usage. For users requiring more extensive features and higher usage volumes, paid plans are available to unlock additional capabilities and capacity.
Can Bitly help in tracking link engagement?
Yes, Bitly is designed to help track link engagement through its analytics features. Users can gain insights into how their short links, QR codes, and landing pages are performing, providing valuable data for optimization.
Source: bitly.com