Bitly vs FattyURL: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Bitly and FattyURL side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, FattyURL leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Bitly
URL shortener and link management
Best for you if:
- • You want industry standard
FattyURL
Shorten links and create QR codes, no signup required
Best for you if:
- • Individuals and marketing teams that need to shorten links, track clicks, and manage branded domains
| At a Glance | Bitly | FattyURL |
|---|---|---|
Starts at | Free plan, paid from $10/mo, billed monthly Core plan | Free plan, paid from $9/mo, billed monthly Pro plan |
Category | Marketing SEO Tools | Marketing |
Rating | 3.9/5 Capterra 4.8 · G2 4.5 · Trustpilot 2.4 2,929 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | Overage fees for exceeding link limits not explicitly stated. | n/a |
Choose Bitly or FattyURL?
Choose Bitly if
- You want industry standard
- You want good analytics
Choose FattyURL if
- Individuals and marketing teams that need to shorten links, track clicks, and manage branded domains
- You want shorten links and create QR codes, no signup required
- Budget matters ($9/mo, billed monthly vs $10/mo, billed monthly)
In-Depth Analysis
Bitly
URL shortener and link management
Bitly's pricing is generally fair, offering a generous free tier and clear progression.
Watch out
Overage fees for exceeding link limits not explicitly stated.
Strengths
- Pro: Industry standard
- Pro: Good analytics
- Pro: Trusted brand
Weaknesses
- Con: Expensive for volume
- Con: Limited customization free
Key features
FattyURL
Shorten links and create QR codes, no signup required
FattyURL's pricing is extremely generous for casual users: the Free tier offers unlimited links with analytics, QR codes, and custom slugs, only marred by ads.
Key features
Plans and prices: Bitly vs FattyURL
| Tool | Plans and prices | Source |
|---|---|---|
| Bitly |
| bitly.com/plans read Oct 8, 2026 |
| FattyURL |
| fattyurl.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Bitly pricing and FattyURL pricing.
Key Takeaways
Bitly
- Choose if you want URL shortener and link management
FattyURL
- Lower entry price: $9/mo, billed monthly vs $10/mo, billed monthly
What the data shows
On the data below, FattyURL leads on lower entry price. We do not name an overall winner for this pair.
- Only Bitly has a published user rating (3.9/5 from 2,929 reviews); FattyURL has none we can show.
- FattyURL has the lower entry price: $9/mo, billed monthly (Pro) against $10/mo, billed monthly (Core) for Bitly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Bitly and FattyURL compare in 2026?
On the data below, FattyURL leads on lower entry price. We do not name an overall winner for this pair. Only Bitly has a published user rating (3.9/5 from 2,929 reviews); FattyURL has none we can show. FattyURL has the lower entry price: $9/mo, billed monthly (Pro) against $10/mo, billed monthly (Core) for Bitly. Both have a free plan.
What are Bitly and FattyURL used for?
Bitly: URL shortener and link management. FattyURL: Shorten links and create QR codes, no signup required.
What does Bitly cost vs FattyURL?
Bitly's cheapest paid plan is Core at $10/mo, billed monthly; it also has a free plan. FattyURL's cheapest paid plan is Pro at $9/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 8, 2026.
What's the main difference between Bitly and FattyURL?
Bitly's main strength: industry standard. FattyURL focuses on shorten links and create QR codes, no signup required.