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Short.io

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Branded short links with custom domains and analytics

From $5/mo (free plan available)

Positions Short.io holds among the tools of each category it belongs to (Toolradar data, Nov 2026):

Freemium Marketing SEO Tools Analytics
Visit Website
Reviews on G2 Trustpilot
104 reviews tracked

The Bottom Line

Price
From $5/mo (free plan available). Compare plans

Key facts

  • Enterprise link shortening platform
  • Custom domains and deep linking
  • Advanced analytics and API access

Pros

  • Good free tier
  • Custom domains
  • API access

Cons

  • UI could be better
  • Support varies

What is Short.io?

Short.io is a URL shortening and link management platform. Create branded short links with custom domains, QR codes, and detailed analytics for tracking engagement.

Available on: Web, iOS, Android, Chrome

Data compiled by Toolradar Pricing checked · How we evaluate
Source short.io

Ratings Across the Web

4.5 (104 reviews)

Short.io holds an aggregate rating of 4.5 out of 5 from 104 reviews across G2 and Trustpilot, last checked September 7, 2026.

G2 12 reviews
4.4/5
Trustpilot 92 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • URL shortening
  • Custom domains
  • Link analytics
  • QR codes
  • Country/city targeting
  • Mobile deep links
  • Password protection
  • Link expiration
  • SSO (Enterprise)
  • API access

Pricing Plans

Pricing checked Nov 1, 2026. Source: short.io/pricing, read Nov 1, 2026

Short.io plans and prices, checked November 2026
Plan Price Details
Free

$0

  • 1 user
  • 5 custom domains
  • 1,000 branded links
+5 more
  • 50,000 tracked clicks/month
  • 3 folders
  • QR codes
  • API access
  • SSL
Hobby

$5

  • 7 custom domains
  • 2,500 branded links
  • 100,000 tracked clicks/month
+3 more
  • 5 folders
  • Country targeting
  • Referrer hiding
Pro

$18

  • 10 custom domains
  • Unlimited branded links
  • Unlimited tracked clicks
+4 more
  • 10 folders
  • Password protection
  • Link expiration
  • Link cloaking
Team

$48

  • Unlimited users
  • 50 custom domains
  • City/region targeting
+3 more
  • Mobile deep links
  • End-to-end encryption
  • 99.9% uptime SLA
Enterprise

$148

  • Unlimited custom domains
  • Unlimited link automation
  • Multiple teams
+3 more
  • SSO
  • Raw data export to S3
  • Dedicated support
Calculate your cost View full pricing

Is Short.io worth the price?

Good value

Short.io offers a very generous freemium model, making it accessible for individuals and small projects.

The Hobby tier at $5 is excellent value for growing needs, while the Pro tier at $18 provides unlimited links and clicks, which is highly competitive. The higher tiers, Team ($48) and Enterprise ($148), scale well for larger organizations needing advanced features and support.

Hidden Costs & Gotchas

No explicit overage fees mentioned

Full Short.io pricing: every plan, hidden costs and alternatives

How Short.io's pricing compares

At $5/mo, Short.io is the most affordable of its 3 comparable direct competitors.

Short.io
$5
Rebrandly
$8
Bitly
$10
TinyURL
$10.83

Entry paid plan, monthly price. Pricing checked Nov 1, 2026.

Email me when Short.io changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Short.io by the numbers

Toolradar data: Short.io's entry paid plan ($5/mo) ranks #14 of 171 (joint) for price among the SEO Tools tools with a verified entry price and no stated unit, where the median is $39/mo. As of Nov 2026.

Short.io compared with 302 SEO Tools tools on Toolradar, as of Nov 2026
Metric Short.io Peer median Position (1 is best)
Entry paid plan $5/mo $39/mo #14 of 171 (joint) tools with no stated price unit, verified price
Free plan Yes 43% have one n/a
Listed as an alternative to 16 tools 1 #22 of 302 (joint)
Integrations listed 4 2 #1 of 47 (joint) tools with at least one integration recorded
User rating 4.5/5 (across the web, 104 ratings) 4.6/5 #68 of 130 (joint) tools with 20+ reviews
Compare-page visits, last 30 days 20 visits 29 #44 of 47 (joint) tools with 20+ compare-page visits

Listed as an alternative to: #18 on 2026-10-16 to #22 on 2026-11-02 (rank among 302 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All SEO Tools data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Short.io by the numbers”, Nov 2026.

Reviews

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4.5/5

Across 104 verified user reviews on Trustpilot, G2

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Best Short.io Alternatives

Top alternatives based on features, pricing, and user needs.

Bitly logo
Bitly Freemium

URL shortener and link management

3.9
Rebrandly logo
Rebrandly Freemium

Create branded short links with custom domains and analytics

4.5
TinyURL logo
TinyURL Paid

Shorten URLs, create branded links, and track their performance with ease.

4.4
Sniply logo
Sniply Freemium

Add custom calls-to-action to any shared link to drive conversions and track engagement.

4.2
See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Short.io vs Bitly Head-to-head: features, pricing, who wins Short.io vs Rebrandly Head-to-head: features, pricing, who wins Short.io vs TinyURL Head-to-head: features, pricing, who wins

Explore More

Short.io FAQ

How does Short.io help with marketing efforts?

Short.io enables users to create branded short links and QR codes, which can improve brand recognition and user trust in marketing campaigns. The platform also provides detailed analytics to track engagement, helping marketers understand the performance of their links.

How does Short.io's custom domain feature compare to Bitly?

Short.io allows users to create branded short links using their own custom domains, a feature also offered by Bitly. This capability helps maintain brand consistency across all shared links, enhancing professional presentation.

What are the main limitations of using Short.io?

A primary limitation of Short.io is that its user interface could be improved for a smoother experience. Additionally, the quality and responsiveness of its customer support can vary.

Which teams would benefit most from using Short.io?

Marketing teams, analytics professionals, and those focused on SEO would find Short.io most beneficial. The platform's features for branded links, detailed tracking, and custom domains directly support these areas.

How is Short.io priced?

Short.io is available on a free tier, which offers basic functionality for users. For those requiring more extensive usage and advanced features, paid plans are offered.

Can Short.io integrate with other tools?

Yes, Short.io provides API access, allowing for integration with other applications and workflows. This enables developers to connect Short.io's link management capabilities with their existing systems.

How does Short.io pricing compare with other SEO Tools tools?

Short.io's entry paid plan ($5/mo) ranks #14 of 171 (joint) for price among the SEO Tools tools with a verified entry price and no stated unit, where the median is $39/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: short.io

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