What is SocialInsider?
SocialInsider is a market intelligence tool. Socialinsider is a social media analytics and competitive benchmarking platform that tracks performance across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube. It lets marketing teams measure engagement metrics, compare results against competitors, and identify top-performing content pillars using AI-powered analysis. Key capabilities: Cross-platform analytics for TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube, Competitive benchmarking against industry peers and direct competitors, AI-powered content pillar identification and analysis, Historical data tracking for trend identification over time, Automated white-label reporting with custom branding. SocialInsider is paid-only, with most plans including a trial period. Buyers most often compare SocialInsider against Agorapulse, Loomly, Klue.
TL;DR - SocialInsider
- Social media analytics platform with competitive benchmarking across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube
- AI-powered content analysis identifies top-performing pillars and automates reporting
- Built for agencies and marketing teams that need to prove social media ROI with data
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms
Pros & Cons
Pros
- Covers all six major social platforms in one dashboard
- Competitive benchmarking provides clear context for performance metrics
- AI assistant makes data exploration accessible to non-analysts
- White-label reports are ready to share with clients immediately
- 14-day free trial with no credit card required
- Historical data up to 12 months enables meaningful trend analysis
Cons
- Entry plan limited to 3 months of historical data
- Starting at $83/month, it is expensive for solo creators
- API access costs an additional $100/month on all plans
- Only 1 team seat on the entry-level Adapt plan
- No native publishing or scheduling — analytics only
Ratings Across the Web
4.8(155 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Cross-platform analytics for TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTubeCompetitive benchmarking against industry peers and direct competitorsAI-powered content pillar identification and analysisHistorical data tracking for trend identification over timeAutomated white-label reporting with custom brandingAI assistant for conversational analytics and custom queriesInstagram hashtag sentiment analysisMulti-profile management for agencies with many clientsExportable charts, comparisons, and datasets in multiple formatsReal-time performance metrics and engagement tracking
Pricing
Paid
SocialInsider offers paid plans. Visit their website for current pricing details.
About SocialInsider
By Toolradar Team·
Socialinsider is a social media analytics and competitive benchmarking platform that tracks performance across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube. It lets marketing teams measure engagement metrics, compare results against competitors, and identify top-performing content pillars using AI-powered analysis. The platform provides historical data tracking for trend identification, automated reporting with white-label exports, and an AI assistant for conversational data exploration. Socialinsider supports sentiment analysis for Instagram hashtags and offers cross-network benchmarking so teams can evaluate performance relative to industry peers. Used by brands like Booking, Volvo, and BuzzFeed, it is designed for social media managers, agencies managing multiple clients, and marketing analysts who need data-driven proof of social media impact.
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SocialInsider FAQ
What is Socialinsider?
Socialinsider is a social media analytics and competitive benchmarking platform. It tracks performance across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube, helping teams measure engagement, benchmark against competitors, and identify high-performing content.
How much does Socialinsider cost?
Socialinsider starts at $83/month for the Adapt plan (20 social accounts, 1 seat). The Optimize plan is $124/month, Predict is $199/month, and Enterprise pricing is custom. Annual billing saves approximately 2 months. A 14-day free trial is available.
Does Socialinsider offer competitor analysis?
Yes. Socialinsider lets you add competitor profiles and benchmark your performance against them across all supported platforms. You can compare engagement rates, follower growth, content performance, and posting frequency.
What social media platforms does Socialinsider support?
Socialinsider supports six major platforms: TikTok, Instagram, LinkedIn, Facebook, Twitter (X), and YouTube. All plans include cross-network analytics for comparing performance across platforms.
Is Socialinsider suitable for agencies?
Yes. Socialinsider is widely used by agencies — Havas Media Network manages 40+ clients on the platform. White-label reporting, multi-profile management, and the ability to add extra profiles at $6/month each make it agency-friendly.
Does Socialinsider have an AI assistant?
Yes. Socialinsider includes an AI assistant that lets you ask questions about your data in natural language. It can generate custom analyses, surface insights, and create reports without requiring manual data exploration.
Source: socialinsider.io