Social media analytics platform with competitive benchmarking across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube
AI-powered content analysis identifies top-performing pillars and automates reporting
Built for agencies and marketing teams that need to prove social media ROI with data

Pros

Covers all six major social platforms in one dashboard
Competitive benchmarking provides clear context for performance metrics
AI assistant makes data exploration accessible to non-analysts
White-label reports are ready to share with clients immediately
Free trial available with no credit card required
Historical data enables meaningful trend analysis

Cons

Entry plan limited to a specific duration of historical data
Offers paid tiers that may be expensive for solo creators
API access costs an additional fee on all plans
Limited team seats on the entry-level plan
No native publishing or scheduling, analytics only

What is SocialInsider?

Socialinsider is a social media analytics and competitive benchmarking platform that tracks performance across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube. It lets marketing teams measure engagement metrics, compare results against competitors, and identify top-performing content pillars using AI-powered analysis. The platform provides historical data tracking for trend identification, automated reporting with white-label exports, and an AI assistant for conversational data exploration. Socialinsider supports sentiment analysis for Instagram hashtags and offers cross-network benchmarking so teams can evaluate performance relative to industry peers. Used by brands like Booking, Volvo, and BuzzFeed, it is designed for social media managers, agencies managing multiple clients, and marketing analysts who need data-driven proof of social media impact.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source socialinsider.io

Ratings Across the Web

4.8 (160 reviews)

SocialInsider holds an aggregate rating of 4.8 out of 5 from 160 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Cross-platform analytics for TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube
Competitive benchmarking against industry peers and direct competitors
AI-powered content pillar identification and analysis
Historical data tracking for trend identification over time
Automated white-label reporting with custom branding
AI assistant for conversational analytics and custom queries
Instagram hashtag sentiment analysis
Multi-profile management for agencies with many clients
Exportable charts, comparisons, and datasets in multiple formats
Real-time performance metrics and engagement tracking

Pricing Plans

Free Trial

Pricing checked Nov 1, 2026. Source: socialinsider.io/pricing, read Nov 1, 2026

SocialInsider plans and prices, checked November 2026
Plan	Price	Details
Adapt	$82 / mo	Up to 20 social accounts 3 months of historical data 1 team member seat +1 more Show less 10 monthly replacements
Optimize	$124 / mo	Up to 30 social accounts 6 months of historical data 2 team member seats +1 more Show less 15 monthly replacements
Predict	$199 / mo	Up to 40 social accounts 12 months of historical data 5 team member seats +1 more Show less 20 monthly replacements
Enterprise	Contact us	Custom social accounts Custom historical data Custom team members +1 more Show less Custom monthly replacements

Calculate your cost View full pricing

Is SocialInsider worth the price?

Good value

SocialInsider's pricing is on the higher side for small businesses, with the 'Adapt' plan starting at $83/month.

However, for agencies or larger teams requiring extensive social account management and benchmarking, the 'Optimize' and 'Predict' plans at $124/month and $199/month respectively offer good value with increased historical data and team seats. It's best suited for marketing agencies, larger brands, and enterprises focused on in-depth competitive social media analysis.

Hidden Costs & Gotchas

Additional profiles are $6/month each

API access is a significant $100/month add-on

Looker Studio integration is also $100/month

Full SocialInsider pricing: every plan, hidden costs and alternatives

How SocialInsider's pricing compares

SocialInsider starts at $82/mo, billed monthly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

SocialInsider

$82/mo, billed monthly

Loomly

$65/mo flat, whole organisation, billed monthly

Agorapulse

$99/user/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.

Recent pricing updates

Changes we detected on the SocialInsider pricing page.

Nov 1, 2026 Prices first read on the vendor page: Adapt $82 a month; Optimize $124 a month; Predict $199 a month.

SocialInsider by the numbers

Toolradar data: SocialInsider's entry paid plan ($82/mo, billed monthly) ranks #16 of 24 for price among the Competitive Intelligence tools with a verified entry price and no stated unit, where the median is $44/mo. As of Nov 2026.

#2 (joint) rated in Social Media Management, out of 91 tools with 20+ reviews in Social Media Management. Source: Toolradar data, Nov 2026.

SocialInsider compared with 49 Competitive Intelligence tools on Toolradar, as of Nov 2026
Metric	SocialInsider	Peer median	Position (1 is best)
Entry paid plan	$82/mo, billed monthly	$44/mo	#16 of 24 tools with no stated price unit, verified price
Free plan	No	13 of 49 have one	n/a
Listed as an alternative to	3 tools	2	#21 of 49 (joint)
User rating	4.8/5 (across the web, 160 ratings)	4.5/5	#1 of 20 (joint) tools with 20+ reviews
Compare-page visits, last 30 days	20 visits	35	#12 of 12 tools with 20+ compare-page visits

Visitors most often compare SocialInsider with Rival IQ (last 30 days, Nov 2026).

Listed as an alternative to: #20 on 2026-10-16 to #21 on 2026-11-02 (rank among 49 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Competitive Intelligence data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “SocialInsider by the numbers”, Nov 2026.

Reviews

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4.8/5

Across 160 verified user reviews on G2, Capterra

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Best SocialInsider Alternatives

Top alternatives based on features, pricing, and user needs.

Loomly Paid

Social media management for teams

4.6

Agorapulse Paid

Streamline social media management and boost engagement

4.2

Klue Paid

Competitive intelligence and win-loss analysis platform for sales and marketing teams.

4.7

See all social media management tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

SocialInsider vs Loomly Head-to-head: features, pricing, who wins SocialInsider vs Agorapulse Head-to-head: features, pricing, who wins SocialInsider vs Klue Head-to-head: features, pricing, who wins

Explore More

SocialInsider FAQ

How does SocialInsider help marketing teams with competitive intelligence?

SocialInsider provides competitive benchmarking across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube. This allows marketing teams to compare their social media performance against competitors and identify top-performing content strategies within their industry.

Which teams benefit most from using SocialInsider?

SocialInsider is designed for social media managers, agencies managing multiple clients, and marketing analysts. It helps these teams gather data-driven proof of social media impact and track performance across major platforms.

How does SocialInsider compare to Agorapulse for social media analytics?

SocialInsider focuses on comprehensive social media analytics and competitive benchmarking across six major platforms, including TikTok. Unlike Agorapulse, SocialInsider does not offer native publishing or scheduling features, concentrating solely on analytics.

What kind of limitations should users be aware of when choosing SocialInsider?

SocialInsider's entry plan limits historical data to three months, and it does not include native publishing or scheduling capabilities. Additionally, API access requires an extra monthly fee on all plans.

How is SocialInsider priced?

SocialInsider is a paid product and does not offer a permanently free tier. It provides a 14-day free trial that does not require a credit card.

Can SocialInsider analyze content performance across different social networks simultaneously?

Yes, SocialInsider supports cross-network benchmarking, enabling teams to evaluate their social media performance relative to industry peers across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube from a single dashboard.

Does SocialInsider offer tools for exploring data without extensive analytical skills?

Yes, SocialInsider includes an AI assistant designed for conversational data exploration. This feature makes data insights more accessible to users who may not have advanced analytical expertise.

How does SocialInsider pricing compare with other Competitive Intelligence tools?

SocialInsider's entry paid plan ($82/mo, billed monthly) ranks #16 of 24 for price among the Competitive Intelligence tools with a verified entry price and no stated unit, where the median is $44/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: socialinsider.io

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