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2253 reviews tracked

The Bottom Line

Entry price

From $35/mo

Biggest pro

Social media management

Biggest con

Limited analytics

TL;DR - Loomly

  • Loomly is a social media management platform for brand content planning
  • It provides content calendars, approval workflows, and analytics
  • Plans start at $32/month for 2 users
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is Loomly?

Editorial review
Loomly manages social media content with an approval workflow. Calendar, collaboration, and publishing-social management for teams with review processes. The calendar visualizes plans. The approval flow works. The collaboration is built in. Social teams needing approval workflows use Loomly for managed social publishing.

Available on: Web, iOS, Android

Pros & Cons

Pros

  • Social media management
  • Good for teams
  • Approval workflow
  • Fair pricing
  • Easy to use

Cons

  • Limited analytics
  • Smaller platform
  • Feature gaps
  • Better alternatives exist
  • Integration limits

Ratings Across the Web

4.6(2,253 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Social media managementContent calendarWorkflowsAnalyticsPost ideasTeam collaboration

Pricing Plans

Free Trial

Pricing checked Aug 6, 2026

Base

$35/month

Small teams

  • 2 users
  • 10 social accounts
  • Basic analytics
  • Post scheduling

Standard

$79/month

Growing teams

  • 6 users
  • 20 social accounts
  • Advanced analytics
  • Custom workflows

Advanced

$172/month

Large teams

  • 14 users
  • 35 social accounts
  • All features
  • Custom roles

Premium

$359/month

Agencies

  • 30 users
  • 50 social accounts
  • White label
  • Priority support

Is Loomly worth the price?

65/100

Loomly's pricing is on the higher side compared to some market alternatives, especially for smaller teams, with the Base plan starting at $35/month for only 2 users.

The value proposition improves slightly with the Standard plan at $79/month for 6 users, offering a better user-to-price ratio. It's best suited for established small to medium-sized businesses and agencies that prioritize a dedicated social media management platform with collaboration features.

Hidden Costs & Gotchas

All prices are billed annually, increasing upfront cost.

User and social account limits can lead to quick upgrades.

Advanced features locked behind higher tiers.

No free tier, only a 15-day trial.

How Loomly Compares to Competitors

Compared to Buffer, which offers a Team plan for $120/month for 6 users and 20 social accounts, Loomly's Standard plan at $79/month for the same number of users and accounts appears more competitive. However, Sprout Social's Standard plan starts at $249/month for 5 users, making Loomly significantly more affordable for similar user counts, albeit with potentially fewer advanced features at lower tiers.

How Loomly's pricing compares

At $35/mo, Loomly is mid-range of its 6 direct competitors ($5 to $199/mo across the set).

Entry paid plan, monthly. Pricing checked Aug 6, 2026.

Reviews

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4.6/5

Across 2,253 verified user reviews on G2, Capterra

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Best Loomly Alternatives

Top alternatives based on features, pricing, and user needs.

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Loomly FAQ

How does Loomly facilitate team collaboration for social media content?

Loomly is designed with built-in collaboration features, allowing teams to work together on social media content. It includes an approval workflow to manage content review processes before publishing.

Which teams benefit most from using Loomly?

Loomly is best suited for social media teams that require a structured approval workflow for their content. It helps manage social publishing efficiently for teams with review processes.

How is Loomly priced?

Loomly is a paid product and does not offer a permanently free tier. Its pricing is considered fair for the features it provides.

What kind of limitations should users be aware of with Loomly?

Users should note that Loomly has limited analytics capabilities and some feature gaps compared to other tools. It also has integration limits, which might affect broader marketing automation strategies.

Can Loomly help with visualizing social media content plans?

Yes, Loomly includes a calendar feature that visualizes social media content plans. This helps teams organize and view their scheduled posts effectively.

How does Loomly compare to Buffer for social media management?

Loomly provides social media management with a strong emphasis on approval workflows and team collaboration, which is a core strength. While Buffer also offers social media management, Loomly specifically highlights its built-in approval flow for teams with review processes.

Source: loomly.com

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