Skip to content
Reviews on G2 Capterra
2,305 reviews tracked

The Bottom Line

Price
From $35/mo, free trial. Compare plans

Key facts

  • Loomly is a social media management platform for brand content planning
  • It provides content calendars, approval workflows, and analytics
  • Offers paid tiers

Pros

  • Social media management
  • Good for teams
  • Approval workflow
  • Fair pricing
  • Easy to use

Cons

  • Limited analytics
  • Smaller platform
  • Feature gaps
  • Better alternatives exist
  • Integration limits

What is Loomly?

Editorial review
Loomly manages social media content with an approval workflow. Calendar, collaboration, and publishing-social management for teams with review processes. The calendar visualizes plans. The approval flow works. The collaboration is built in. Social teams needing approval workflows use Loomly for managed social publishing.

Available on: Web, iOS, Android

Ratings Across the Web

4.6 (2,305 reviews)

Loomly holds an aggregate rating of 4.6 out of 5 from 2,305 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Social media management
  • Content calendar
  • Workflows
  • Analytics
  • Post ideas
  • Team collaboration

Pricing Plans

Free Trial

Pricing checked Oct 7, 2026

Loomly plans and prices, checked October 2026
PlanPriceDetails
Base

$35/month

Small teams

  • 2 users
  • 10 social accounts
  • Basic analytics
+1 more
  • Post scheduling
Standard

$79/month

Growing teams

  • 6 users
  • 20 social accounts
  • Advanced analytics
+1 more
  • Custom workflows
Advanced

$172/month

Large teams

  • 14 users
  • 35 social accounts
  • All features
+1 more
  • Custom roles
Premium

$359/month

Agencies

  • 30 users
  • 50 social accounts
  • White label
+1 more
  • Priority support

Is Loomly worth the price?

Fair value

Loomly's pricing is on the higher side compared to some market alternatives, especially for smaller teams, with the Base plan starting at $35/month for only 2 users.

The value proposition improves slightly with the Standard plan at $79/month for 6 users, offering a better user-to-price ratio. It's best suited for established small to medium-sized businesses and agencies that prioritize a dedicated social media management platform with collaboration features.

Full Loomly pricing: every plan, hidden costs and alternatives

How Loomly's pricing compares

At $35/mo, billing unit not specified, Loomly is mid-range of its 6 comparable direct competitors ($5 to $199/mo across the set).

Entry paid plan, monthly. Pricing checked Oct 7, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover
$99 Free with your review

Review Loomly, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review
4.6/5

Across 2,305 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Loomly Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Explore More

Loomly FAQ

How does Loomly facilitate team collaboration for social media content?

Loomly is designed with built-in collaboration features, allowing teams to work together on social media content. It includes an approval workflow to manage content review processes before publishing.

Which teams benefit most from using Loomly?

Loomly is best suited for social media teams that require a structured approval workflow for their content. It helps manage social publishing efficiently for teams with review processes.

How is Loomly priced?

Loomly is a paid product and does not offer a permanently free tier. Its pricing is considered fair for the features it provides.

What kind of limitations should users be aware of with Loomly?

Users should note that Loomly has limited analytics capabilities and some feature gaps compared to other tools. It also has integration limits, which might affect broader marketing automation strategies.

Can Loomly help with visualizing social media content plans?

Yes, Loomly includes a calendar feature that visualizes social media content plans. This helps teams organize and view their scheduled posts effectively.

How does Loomly compare to Buffer for social media management?

Loomly provides social media management with a strong emphasis on approval workflows and team collaboration, which is a core strength. While Buffer also offers social media management, Loomly specifically highlights its built-in approval flow for teams with review processes.

Source: loomly.com

Guides & Articles