Loomly

Name: Loomly
Brand: Loomly
Price: 35 USD
Rating: 4.6 (2253 reviews)

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Social media management for teams

Social Media Management Marketing Automation Workflow Automation

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4.6(2,253 across the web)

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Reviews onG2Capterra

2253 reviews tracked

The Bottom Line

Entry price

From $35/mo

Biggest pro

Social media management

Biggest con

Limited analytics

TL;DR - Loomly

Loomly is a social media management platform for brand content planning
It provides content calendars, approval workflows, and analytics
Plans start at $32/month for 2 users

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is Loomly?

Editorial review

Loomly manages social media content with an approval workflow. Calendar, collaboration, and publishing-social management for teams with review processes. The calendar visualizes plans. The approval flow works. The collaboration is built in. Social teams needing approval workflows use Loomly for managed social publishing.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceloomly.com ↗

Pros & Cons

Pros

Social media management
Good for teams
Approval workflow
Fair pricing
Easy to use

Cons

Limited analytics
Smaller platform
Feature gaps
Better alternatives exist
Integration limits

Ratings Across the Web

4.6(2,253 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Social media managementContent calendarWorkflowsAnalyticsPost ideasTeam collaboration

Pricing Plans

Free Trial

Pricing checked Jul 7, 2026

Base

$35/month

Small teams

2 users
10 social accounts
Basic analytics
Post scheduling

Standard

$79/month

Growing teams

6 users
20 social accounts
Advanced analytics
Custom workflows

Advanced

$172/month

Large teams

14 users
35 social accounts
All features
Custom roles

Premium

$359/month

Agencies

30 users
50 social accounts
White label
Priority support

Calculate your cost View full pricing

How Loomly's pricing compares

At $35/mo, Loomly is mid-range of its 6 direct competitors ($5 to $199/mo across the set).

Buffer

Later

$25

Sendible

$29

Loomly

$35

Agorapulse

$49

Hootsuite

$99

Sprout Social

$199

Entry paid plan, monthly. Pricing checked Jul 7, 2026.

Reviews

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4.6/5

Across 2,253 verified user reviews on G2, Capterra

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Best Loomly Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Sprout SocialPaid

Social media management & analytics

4.4

BufferFreemium

Grow your audience on social media

4.4

HootsuitePaid

Social media management platform

4.3

AgorapulseFreemium

Streamline social media management and boost engagement

4.5

LaterFreemium

Social media management made easy

4.4

SendiblePaid

Manage social media for multiple clients with ease

4.5

See all social media management tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Loomly alternatives6+ tools ranked, pricing + verdict per pick Loomly vs Sprout SocialHead-to-head: features, pricing, who wins Loomly vs BufferHead-to-head: features, pricing, who wins Loomly vs HootsuiteHead-to-head: features, pricing, who wins

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Loomly FAQ

How does Loomly facilitate team collaboration for social media content?

Loomly is designed with built-in collaboration features, allowing teams to work together on social media content. It includes an approval workflow to manage content review processes before publishing.

Which teams benefit most from using Loomly?

Loomly is best suited for social media teams that require a structured approval workflow for their content. It helps manage social publishing efficiently for teams with review processes.

How is Loomly priced?

Loomly is a paid product and does not offer a permanently free tier. Its pricing is considered fair for the features it provides.

What kind of limitations should users be aware of with Loomly?

Users should note that Loomly has limited analytics capabilities and some feature gaps compared to other tools. It also has integration limits, which might affect broader marketing automation strategies.

Can Loomly help with visualizing social media content plans?

Yes, Loomly includes a calendar feature that visualizes social media content plans. This helps teams organize and view their scheduled posts effectively.

How does Loomly compare to Buffer for social media management?

Loomly provides social media management with a strong emphasis on approval workflows and team collaboration, which is a core strength. While Buffer also offers social media management, Loomly specifically highlights its built-in approval flow for teams with review processes.

Source: loomly.com

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