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Agorapulse vs Loomly: Which is Better in 2026?

Choosing between Agorapulse and Loomly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Agorapulse wins this matchup. Nectar Social is our overall Social Media Management pick. Zoho Social is our free Social Media Management pick. Pick Loomly if you need its specific feature set.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Oct 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Agorapulse

Streamline social media management and boost engagement

Best for you if:

  • • You want a free tier before you commit
  • • You want good social management
  • • You want social inbox

Loomly

Social media management for teams

Best for you if:

  • • You want social media management
  • • You want good for teams
At a Glance
AgorapulseAgorapulse
LoomlyLoomly
Starts at
FreeFree tier available
$35/monthBase
Best For
Social Media ManagementSocial Media Management
Rating
4.2/54.6/5
Free plan
Yes No

Choose Agorapulse or Loomly?

Agorapulse

Choose Agorapulse if

Streamline social media management and boost engagement

  • You want a free tier before you commit
  • You want good social management
  • You want social inbox
Loomly

Choose Loomly if

Social media management for teams

  • You want social media management
  • You want good for teams
  • Budget matters ($35/month vs Free)
FeatureAgorapulseLoomly
Pricing ModelFreemiumPaid
User Rating
★4.2/5
1,750 reviews
★4.6/5
2,305 reviews
Categories
Social Media ManagementMarketing
Social Media ManagementMarketing Automation

In-Depth Analysis

AgorapulseAgorapulse

Streamline social media management and boost engagement

Starts at Free
Good value

Agorapulse's pricing is fair, especially with the 25% annual discount.

Watch out

Advanced features like social listening are in higher tiers.

Strengths

  • +Good social management
  • +Social inbox
  • +Publishing tools
  • +Fair pricing
  • +Good support

Weaknesses

  • -UI could improve
  • -Limited integrations
  • -Per-profile pricing
  • -Analytics basic
  • -Less known

Key features

Social media managementSchedulingInboxReportingTeam collaborationROI tracking

LoomlyLoomly

Social media management for teams

Starts at $35/month
Fair value

Loomly's pricing is on the higher side compared to some market alternatives, especially for smaller teams, with the Base plan starting at $35/month for only 2 users.

Strengths

  • +Social media management
  • +Good for teams
  • +Approval workflow
  • +Fair pricing
  • +Easy to use

Weaknesses

  • -Limited analytics
  • -Smaller platform
  • -Feature gaps
  • -Better alternatives exist
  • -Integration limits

Key features

Social media managementContent calendarWorkflowsAnalyticsPost ideasTeam collaboration

Pricing: Agorapulse vs Loomly

PlanAgorapulseLoomly
Tier 1
Free
Free
$35 month
Base
Tier 2
$49 user/month
Standard
$79 month
Standard
Tier 3
$79 user/month
Professional
$172 month
Advanced
Tier 4
$119 user/month
Advanced
$359 month
Premium

Pricing verified from each vendor's public pricing page. Compare in detail on Agorapulse pricing and Loomly pricing.

Who Should Use What?

On a budget?

Agorapulse has a free tier. Loomly is paid only.

Go with: Agorapulse

Want the highest-rated option?

Agorapulse: 4.2/5 (1,750 reviews). Loomly: 4.6/5 (2,305 reviews).

Go with: Loomly

Value user reviews?

Agorapulse: 1,750 reviews (4.2/5). Loomly: 2,305 reviews (4.6/5).

Go with: Loomly

3 Questions to Help You Decide

1

What's your budget?

Agorapulse is freemium. Loomly is paid. Agorapulse lets you start free.

2

What's your use case?

Both are social media management tools. Compare their specific features to decide.

3

How important are ratings?

Loomly is rated higher: 4.6/5 vs 4.2/5.

Key Takeaways

Agorapulse

  • Free tier available
  • Our pick for this comparison

Loomly

  • Higher user rating: 4.6/5 vs 4.2/5
  • Larger review base (2,305 reviews)

The Bottom Line

Agorapulse wins this matchup. Nectar Social is our overall Social Media Management pick. Zoho Social is our free Social Media Management pick.

Frequently Asked Questions

Is Agorapulse or Loomly better?

Agorapulse is rated in our evaluation. Agorapulse is freemium and Loomly is paid.

What are Agorapulse and Loomly used for?

Agorapulse: Streamline social media management and boost engagement. Loomly: Social media management for teams.

What does Agorapulse cost vs Loomly?

Agorapulse is freemium (free tier + paid plans). Loomly is a paid tool. Visit their websites for detailed pricing.

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