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Marketing Automation Tools Statistics 2026

Live data on Marketing Automation software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

345

Marketing Automation tools published and tracked on Toolradar as of October 4, 2026.

See the best Marketing Automation toolsAll statistics

Last updated October 4, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 345 Marketing Automation tools as of October 4, 2026, 3% of its 10,902-tool directory.
  • Marketing Automation tools average 4.31 out of 5 across 272 rated tools and 285,242 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 32% of Marketing Automation tools offer a free tier, 111 of 345.
  • 317 Marketing Automation tools were added to Toolradar during 2026, 92% of the category.
  • Fera is the highest-rated Marketing Automation tool at 4.9 out of 5 from 8,017 reviews.

Source: Toolradar catalog, computed live on October 4, 2026.

Headline numbers

Marketing Automation tools published on Toolradar

Source: Toolradar catalog, published status

345

Share of the whole Toolradar directory

Source: 345 of 10,902 published tools

3.2%

User reviews across Marketing Automation tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 272 rated tools

285,242

Average Marketing Automation tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.41 / 5 across 272 rated tools

4.31 / 5

Marketing Automation tools added to the directory in 2026

Source: Toolradar createdAt, 92% of the category (directory add date, not vendor launch)

317

Pricing mix

How Marketing Automation tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 111 of 345 Marketing Automation tools

32%

Tools that are strictly paid

Source: Toolradar pricing labels, 234 of 345 Marketing Automation tools

68%
Paid227·66%Freemium101·29%Free10·3%Contact sales7·2%

Where the reviews come from

Review volume for Marketing Automation tools by third-party platform.

G2 reviews

Across 254 Marketing Automation tools carrying a G2 profile

190,535

Capterra reviews

Across 148 Marketing Automation tools carrying a Capterra profile

66,230

Trustpilot reviews

Across 34 Marketing Automation tools carrying a Trustpilot profile

14,221

SourceForge reviews

Across 36 Marketing Automation tools carrying a SourceForge profile

12,439

TrustRadius reviews

Across 10 Marketing Automation tools carrying a TrustRadius profile

1,767

PeerSpot reviews

Across 3 Marketing Automation tools carrying a PeerSpot profile

48

GetApp reviews

Across 1 Marketing Automation tool carrying a GetApp profile

2

Highest-rated Marketing Automation tools

Top-rated Marketing Automation tools with at least 500 third-party reviews.

Most reviewed Marketing Automation tools

The Marketing Automation tools carrying the most third-party reviews.

Marketing Automation growth in 2026

Marketing Automation tools added to Toolradar in 2026

Source: Toolradar createdAt, 92% of all Marketing Automation tools

317

Explore Marketing Automation tools

Best Marketing Automation tools All statistics All categories

Methodology and sources

Every figure is computed live from the Toolradar catalog, published Marketing Automation tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.