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Marketing Automation Tools Statistics 2026

Live data on Marketing Automation software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

340

Marketing Automation tools published and tracked on Toolradar as of September 10, 2026.

See the best Marketing Automation toolsAll statistics

Last updated September 10, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 340 Marketing Automation tools as of September 10, 2026, 3% of its 10,516-tool directory.
  • Marketing Automation tools average 4.35 out of 5 across 278 rated tools and 302,540 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 32% of Marketing Automation tools offer a free tier, 108 of 340.
  • 312 Marketing Automation tools were added to Toolradar during 2026, 92% of the category.
  • Instantly is the highest-rated Marketing Automation tool at 4.8 out of 5 from 4,158 reviews.

Source: Toolradar catalog, computed live on September 10, 2026.

Headline numbers

Marketing Automation tools published on Toolradar

Source: Toolradar catalog, published status

340

Share of the whole Toolradar directory

Source: 340 of 10,516 published tools

3.2%

User reviews across Marketing Automation tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 278 rated tools

302,540

Average Marketing Automation tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.43 / 5 across 278 rated tools

4.35 / 5

Marketing Automation tools added to the directory in 2026

Source: Toolradar createdAt, 92% of the category (directory add date, not vendor launch)

312

Pricing mix

How Marketing Automation tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 108 of 340 Marketing Automation tools

32%

Tools that are strictly paid

Source: Toolradar pricing labels, 232 of 340 Marketing Automation tools

68%
Paid225·66%Freemium99·29%Free9·3%Contact sales7·2%

Where the reviews come from

Review volume for Marketing Automation tools by third-party platform.

G2 reviews

Across 240 Marketing Automation tools carrying a G2 profile

180,186

Capterra reviews

Across 229 Marketing Automation tools carrying a Capterra profile

102,276

SourceForge reviews

Across 28 Marketing Automation tools carrying a SourceForge profile

11,783

Trustpilot reviews

Across 22 Marketing Automation tools carrying a Trustpilot profile

6,478

TrustRadius reviews

Across 10 Marketing Automation tools carrying a TrustRadius profile

1,767

PeerSpot reviews

Across 3 Marketing Automation tools carrying a PeerSpot profile

48

GetApp reviews

Across 1 Marketing Automation tool carrying a GetApp profile

2

Highest-rated Marketing Automation tools

Top-rated Marketing Automation tools with at least 500 third-party reviews.

Most reviewed Marketing Automation tools

The Marketing Automation tools carrying the most third-party reviews.

Marketing Automation growth in 2026

Marketing Automation tools added to Toolradar in 2026

Source: Toolradar createdAt, 92% of all Marketing Automation tools

312

Explore Marketing Automation tools

Best Marketing Automation tools All statistics All categories

Methodology and sources

Every figure is computed live from the Toolradar catalog, published Marketing Automation tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.