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CRM platform that delivers better customer experiences

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Reviews onSourceForgeTrustpilotG2Capterra
722 reviews tracked·2 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Deep ERP integration (180+) ideal for manufacturing and distribution

Biggest con

15-user minimum on Sugar Sell plans is prohibitive for small teams

TL;DR - SugarCRM

  • B2B sales CRM with AI insights, 180+ ERP integrations, and no-code customization
  • Purpose-built for manufacturing, distribution, and wholesale companies
  • Sugar Sell from $59/user/mo (15-user min); Sugar Market from $1,000/mo
Pricing: Paid only
Best for: Enterprises & pros
3.3/5 across review platforms

What is SugarCRM?

Editorial review
SugarCRM is a B2B sales CRM platform that unifies customer data, sales automation, and AI-driven insights to help companies win, grow, and retain customers. With 180+ ERP integrations and no-code customization, it serves manufacturing, distribution, and wholesale companies that need deep operational integration alongside traditional CRM features. Sugar Sell handles pipeline and forecasting, Sugar Market provides marketing automation, and Sugar Serve powers customer support, all on a shared data platform. Trusted by 4,000+ companies across 120 countries with a 94% customer satisfaction rate.

Available on: Web, iOS, Android

Pros & Cons

Pros

  • Deep ERP integration (180+) ideal for manufacturing and distribution
  • No-code customization lets admins tailor without developers
  • Unified platform covers sales, marketing, and service
  • On-premises deployment option for data-sensitive industries
  • AI features included in Advanced tier without separate AI add-on
  • 94% customer satisfaction with dedicated support

Cons

  • 15-user minimum on Sugar Sell plans is prohibitive for small teams
  • Starting at $59/user/month puts it in premium territory
  • UI looks dated compared to newer CRM platforms
  • Marketing module (Sugar Market) starts at $1,000/month separately
  • Ecosystem and app marketplace are smaller than Salesforce or HubSpot

Ratings Across the Web

3.3(722 reviews)

SugarCRM holds an aggregate rating of 3.3 out of 5 from 722 reviews across SourceForge, Trustpilot, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Account, contact, and opportunity managementAI-powered lead scoring and next-best-action recommendationsRevenue intelligence and sales forecastingMarketing automation with nurture campaigns and landing pagesCustomer service case management with SLA tracking180+ ERP integrations for operational data syncNo-code platform customization and workflow builderGenerative AI for email drafting and sentiment analysisGeo mapping and territory managementMobile app with offline access for field sales

Pricing Plans

Pricing checked Sep 8, 2026

Standard

$59/month

  • $59 per user per month, billed annually
  • 15 user minimum
  • Accounts, leads, quotes, pipeline, basic support

Advanced

$85/month

  • $85 per user per month, billed annually
  • 15 user minimum
  • Mail and calendar, case management, Sugar Predict add-ons

Premier

$135/month

  • $135 per user per month, billed annually
  • 15 user minimum
  • Geo mapping, Discover, 2x storage, LinkedIn connector

Is SugarCRM worth the price?

62/100

Sugar Sell publishes three annual list prices on sugarcrm.com/pricing: $59, $85, and $135 per user per month.

Every card is billed annually and requires 15 seats. That is $10,620 a year before you leave Standard.

Market and Serve are quote-only on the same page. This is best for a mid-market sales team that already knows it will buy 15 licenses.

Hidden Costs & Gotchas

15 user minimum on every published SKU. 5 sellers still pay for 15.

Prices are billed annually only. The page does not show a monthly list.

Sugar Market, Serve, Predict, and Intelligence sit next to Sell as separate products, not as $59 add-ons.

How SugarCRM's pricing compares

At $85/mo, SugarCRM is the most premium of its 5 direct competitors.

Entry paid plan, monthly. Pricing checked Sep 8, 2026.

Reviews

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3.3/5

Across 722 verified user reviews on Capterra, Trustpilot, SourceForge

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SugarCRM FAQ

How does SugarCRM support manufacturing and distribution companies?

SugarCRM is designed for manufacturing, distribution, and wholesale companies by offering deep operational integration with over 180 ERP systems. This allows businesses to unify customer data with their existing operational data, providing a comprehensive view for sales, marketing, and service functions.

Which teams benefit most from SugarCRM?

SugarCRM is best suited for B2B sales, marketing, and customer support teams within mid-sized to large manufacturing, distribution, and wholesale companies. It provides a unified platform for managing customer relationships, automating sales processes, and delivering customer service.

How does SugarCRM compare to Salesforce regarding its ecosystem?

SugarCRM offers a smaller ecosystem and app marketplace compared to Salesforce. While SugarCRM provides extensive ERP integrations and no-code customization, Salesforce generally has a broader range of third-party applications available.

What kind of limitations should potential buyers consider with SugarCRM?

Potential buyers should note that SugarCRM has a 15-user minimum for its Sugar Sell plans, which may be prohibitive for smaller teams. Additionally, its user interface may appear dated compared to some newer CRM platforms on the market.

Does SugarCRM include a free tier?

No, SugarCRM does not include a permanently free tier. It is a paid product with plans starting at a premium price point per user per month, and its marketing module is priced separately.

Can users customize SugarCRM without needing developers?

Yes, SugarCRM offers no-code customization capabilities, allowing administrators to tailor the platform to their specific business needs without requiring developer intervention. This flexibility helps adapt the CRM to unique workflows and data requirements.

How does SugarCRM integrate AI features?

SugarCRM includes AI features within its Advanced tier without requiring a separate AI add-on. These AI-driven insights are designed to help companies win, grow, and retain customers by enhancing sales automation and data analysis.

Source: sugarcrm.com

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