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722 reviews tracked 2 press mentions

The Bottom Line

Price
From $68/user/mo, billed monthly. Compare plans

Key facts

  • B2B sales CRM with AI insights, 180+ ERP integrations, and no-code customization
  • Purpose-built for manufacturing, distribution, and wholesale companies
  • Sugar Sell from $59/user/mo (15-user min); Sugar Market from $1,000/mo

Pros

  • Deep ERP integration (180+) ideal for manufacturing and distribution
  • No-code customization lets admins tailor without developers
  • Unified platform covers sales, marketing, and service
  • On-premises deployment option for data-sensitive industries
  • AI features included in Advanced tier without separate AI add-on
  • 94% customer satisfaction with dedicated support

Cons

  • 15-user minimum on Sugar Sell plans is prohibitive for small teams
  • Starting at $59/user/month puts it in premium territory
  • UI looks dated compared to newer CRM platforms
  • Marketing module (Sugar Market) starts at $1,000/month separately
  • Ecosystem and app marketplace are smaller than Salesforce or HubSpot

What is SugarCRM?

SugarCRM is a B2B sales CRM platform that unifies customer data, sales automation, and AI-driven insights to help companies win, grow, and retain customers. With 180+ ERP integrations and no-code customization, it serves manufacturing, distribution, and wholesale companies that need deep operational integration alongside traditional CRM features. Sugar Sell handles pipeline and forecasting, Sugar Market provides marketing automation, and Sugar Serve powers customer support, all on a shared data platform. Trusted by 4,000+ companies across 120 countries with a 94% customer satisfaction rate.

Available on: Web, iOS, Android

Ratings Across the Web

3.3 (722 reviews)

SugarCRM holds an aggregate rating of 3.3 out of 5 from 722 reviews across SourceForge, Trustpilot, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Account, contact, and opportunity management
  • AI-powered lead scoring and next-best-action recommendations
  • Revenue intelligence and sales forecasting
  • Marketing automation with nurture campaigns and landing pages
  • Customer service case management with SLA tracking
  • 180+ ERP integrations for operational data sync
  • No-code platform customization and workflow builder
  • Generative AI for email drafting and sentiment analysis
  • Geo mapping and territory management
  • Mobile app with offline access for field sales

Pricing Plans

Pricing checked Nov 2, 2026. Source: sugarcrm.com/pricing, read Nov 2, 2026

SugarCRM plans and prices, checked November 2026
Plan Price Details
Standard+

$68 / user/month

  • Complete sales cycle management
  • Business process management
  • Analytics
+1 more
  • Mobile
Advanced+

$98 / user/month

  • Everything in Standard+
  • Forecasting
  • Mail & calendar integration
+6 more
  • Geo mapping
  • AI Summaries
  • Sugar Cube AI Assistant
  • AI Analytics
  • Smart Prompts
  • Meeting preparation
Premier+

$155 / user/month

  • Everything in Advanced+
  • Data enrichment & news feed
  • Smart Guides
+1 more
  • Discover
Advanced Precision+

Contact us

  • Everything in Advanced+
  • Sugar Predict for ERP-powered retention, cross-sell, and reorder intelligence
Premier Precision+

Contact us

  • Everything in Premier+
  • Sugar Predict for ERP-powered retention, cross-sell, and reorder intelligence

Is SugarCRM worth the price?

Fair value

Every card is billed annually and requires 15 seats.

Market and Serve are quote-only on the same page. This is best for a mid-market sales team that already knows it will buy 15 licenses.

Hidden Costs & Gotchas

Prices assume annual billing

every published per-user price is quoted per user per month, billed annually, and no monthly-billing price is listed.

Full SugarCRM pricing: every plan, hidden costs and alternatives

How SugarCRM's pricing compares

At $68/user/mo, billed monthly, SugarCRM is the most premium of its 5 comparable direct competitors.

Entry paid plan, monthly price, per user, billed monthly. Pricing checked Nov 2, 2026.

Email me when SugarCRM changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Recent pricing updates

Changes we detected on the SugarCRM pricing page.

  • Plans changed: Standard+ added at $68 per user a month; Advanced+ added at $98 per user a month; Premier+ added at $155 per user a month; Advanced Precision+ added at Contact us; Premier Precision+ added at Contact us; Standard, Advanced, Premier removed.

SugarCRM by the numbers

Toolradar data: SugarCRM's entry paid plan ($68/user/mo, billed monthly) ranks #10 of 11 for price among the Sales Enablement tools with a verified entry price per user, where the median is $45/user/mo. As of Nov 2026.

SugarCRM compared with 76 Sales Enablement tools on Toolradar, as of Nov 2026
Metric SugarCRM Peer median Position (1 is best)
Entry paid plan $68/user/mo, billed monthly $45/user/mo #10 of 11 tools priced per user, verified price
Free plan No 29% have one n/a
Listed as an alternative to 5 tools 3 #26 of 76 (joint)
User rating 3.3/5 (across the web, 722 ratings) 4.6/5 #55 of 55 tools with 20+ reviews

Listed as an alternative to: #18 on 2026-10-16 to #26 on 2026-11-02 (rank among 76 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales Enablement data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “SugarCRM by the numbers”, Nov 2026.

Reviews

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3.3/5

Across 722 verified user reviews on Capterra, Trustpilot, SourceForge

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SugarCRM FAQ

How does SugarCRM support manufacturing and distribution companies?

SugarCRM is designed for manufacturing, distribution, and wholesale companies by offering deep operational integration with over 180 ERP systems. This allows businesses to unify customer data with their existing operational data, providing a comprehensive view for sales, marketing, and service functions.

Which teams benefit most from SugarCRM?

SugarCRM is best suited for B2B sales, marketing, and customer support teams within mid-sized to large manufacturing, distribution, and wholesale companies. It provides a unified platform for managing customer relationships, automating sales processes, and delivering customer service.

How does SugarCRM compare to Salesforce regarding its ecosystem?

SugarCRM offers a smaller ecosystem and app marketplace compared to Salesforce. While SugarCRM provides extensive ERP integrations and no-code customization, Salesforce generally has a broader range of third-party applications available.

What kind of limitations should potential buyers consider with SugarCRM?

Potential buyers should note that SugarCRM has a 15-user minimum for its Sugar Sell plans, which may be prohibitive for smaller teams. Additionally, its user interface may appear dated compared to some newer CRM platforms on the market.

Does SugarCRM include a free tier?

No, SugarCRM does not include a permanently free tier. It is a paid product with plans starting at a premium price point per user per month, and its marketing module is priced separately.

Can users customize SugarCRM without needing developers?

Yes, SugarCRM offers no-code customization capabilities, allowing administrators to tailor the platform to their specific business needs without requiring developer intervention. This flexibility helps adapt the CRM to unique workflows and data requirements.

How does SugarCRM integrate AI features?

SugarCRM includes AI features within its Advanced tier without requiring a separate AI add-on. These AI-driven insights are designed to help companies win, grow, and retain customers by enhancing sales automation and data analysis.

How does SugarCRM pricing compare with other Sales Enablement tools?

SugarCRM's entry paid plan ($68/user/mo, billed monthly) ranks #10 of 11 for price among the Sales Enablement tools with a verified entry price per user, where the median is $45/user/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: sugarcrm.com

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