Best Sales Tools & Software in 2026

CRM platform for scaling businesses

3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026

HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, website building, and workflow automation. HubSpot organizes its products into five Hubs, Marketing, Sales, Service, Content, and Operations, that share a common contact database and reporting layer. The platform serves a large number of customers across many countries, from startups using the free tools to enterprises running complex multi-touch attribution. Its App Marketplace offers numerous integrations with tools like Salesforce, Slack, and Shopify.

Customizable CRM for sales teams

4.6 /5 on G2 · 19,089 ratings, Sep 2026

Monday Sales CRM is a fully customizable CRM built on the monday.com platform. Track leads, manage pipelines, automate sales processes, and collaborate with your team.

Unify sales data, outreach, and CRM to fill your calendar

4.7 /5 on G2 · 9,826 ratings, Sep 2026

Apollo is an AI-powered sales platform that unifies lead data, engagement tools, and customer relationship management into a single solution. It helps B2B sales teams find and convert prospects by providing access to a vast database of contacts and companies, automated outreach sequences, a built-in dialer, and lead enrichment capabilities. The platform is designed to streamline both outbound prospecting and inbound lead conversion, enabling users to fill their calendars with qualified meetings and build pipeline efficiently. Apollo replaces multiple standalone tools, reducing complexity and cost for sales organizations of all sizes.

Accelerate pipeline velocity with AI forecasting and unified customer views

4.2 /5 across G2 and Capterra · 7,001 ratings, Sep 2026

Zendesk Sell is a sales CRM designed to accelerate pipeline velocity with built-in email/call tracking, deal management, and AI-powered forecasting. It integrates natively with Zendesk Support so sales and support teams share a unified customer view. Features include customizable pipelines, task automation, mobile selling, and robust reporting, from $19/user/month for small teams to $169/user/month for enterprise.

Revenue orchestration platform with Clari Forecast

4.4 /5 across G2 and Capterra · 4,535 ratings, Sep 2026

Salesloft is a revenue platform for B2B sales teams. Cadence runs multi-touch outreach across channels, Conversation Intelligence records and analyzes calls and meetings, and Deals keeps pipeline moving. Since Clari and Salesloft completed their merger on December 3, 2025, Salesloft also sells Clari Forecast, Inspect, and Analytics. Clari Forecast filters the forecast by bookings, renewals, region, segment, or account size, and its AI Forecast Agent checks the number against historical deal data and live rep activity. Salesloft publishes no list price, and each product is quoted through sales, so buyers who want both engagement and forecasting should ask for each as its own line.

The CRM that defined the category for sales, service, and marketing

4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026

Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

Hit quota consistently with AI-powered sales execution

4.3 /5 across G2 and Capterra · 3,902 ratings, Sep 2026

Outreach is a sales execution platform that helps teams engage buyers effectively. Sequences automate multi-channel outreach across email, calls, and social. AI analyzes conversations to improve messaging. Deal insights predict which opportunities will close. Coaching features help reps improve performance. The platform enterprise sales teams use to hit quota consistently.

Unify your entire revenue cycle into one AI-intelligent workspace for sales and customer onboarding.

4.7 /5 on G2 · 1,360 ratings, Sep 2026

Trumpet is a digital sales room and customer onboarding software designed to streamline the entire revenue cycle, from initial contact to deal closure and beyond. It provides a collaborative, AI-intelligent workspace that unites sales, success, and buyers, organizing content, driving collaboration, and surfacing actionable insights. This platform aims to increase stakeholder engagement and visibility, reducing deal slippage and stalling. By centralizing all sales and onboarding materials, communications, and interactions into a single 'Pod,' Trumpet enhances the buyer experience and provides revenue teams with critical engagement data. This includes insights into who is viewing content, who they are, and how they are interacting, which can be synced to CRMs for more accurate forecasting. The platform is built for revenue teams of all sizes, from scale-ups to enterprises, seeking to accelerate deal cycles, improve win rates, and create a more enjoyable buying experience for their customers.

Impress clients with interactive web pages that close deals faster

4.6 /5 across G2 and Capterra · 1,316 ratings, Sep 2026

Qwilr transforms proposals and quotes into interactive web pages that impress clients and close deals faster. Sales teams create beautiful, mobile-friendly documents with embedded pricing, videos, and e-signatures. The platform tracks engagement so reps know exactly when prospects view proposals and which sections get attention.

CRM for sales and marketing teams

4.2 /5 across G2 and Capterra · 9,945 ratings, Sep 2026

Zoho CRM manages customer relationships affordably. Sales and customer management from Zoho-CRM for cost-conscious organizations. The pricing is competitive. The features are comprehensive. The Zoho integration adds value. Organizations wanting affordable CRM choose Zoho CRM for cost-effective sales management.