Ranked list

Best Sales Tools & Engagement Software in 2026

By Louis Corneloup · Updated November 2, 2026

Sales outreach and engagement platforms

Key Takeaways

HubSpot is our overall pick for sales engagement in 2026. Apollo.io is our free pick. Overall pick: Cheapest paid plan Starter, $7/mo. Rated 3.9/5 across Trustpilot, TrustRadius, PeerSpot and more (19,150 ratings, Sep 2026). Watch out: Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. Free pick: Free plan; cheapest paid plan Basic, $49/mo (billed yearly). Rated 4.1/5 across Trustpilot, G2 and Capterra (11,273 ratings, Sep 2026).
We evaluated 163 sales engagement tools to create this ranking.
1 of the 10 tools listed here has a free plan.

Publications that cover the tools tracked here

163 tools evaluated
10 top picks
1 with a free plan

Sales engagement platforms (Salesloft, Outreach, Apollo, Reply.io) automate outbound sequences across email, calls, and LinkedIn. The category overlaps with B2B contact databases (Apollo, ZoomInfo) and AI-augmented prospecting tools. Pick by primary outbound channel and existing CRM.

10 top sales engagement tools compared

Sales engagement tools compared on our take, starting price (cheapest paid plan, monthly, as of November 2026), average user rating with each review site's own score, and the hidden cost to watch for.
Tool	Our take	Starting price (Nov 2026)	Rating	Watch out for
HubSpot	Best overall	Price: $7/mo	3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more G2 4.4 · Capterra 4.5	Watch out: Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Monday Sales CRM		Price: $12/mo	4.6 out of 5, from 19,089 ratings on G2 G2 4.6	Watch out: Higher tiers often require annual billing for listed prices.
Instantly	Highest rated	Price: $37.6/mo	4.8 out of 5, from 4,158 ratings on G2 G2 4.8	Watch out: Potential overage fees for exceeding email limits.
Apollo.io	Best free tier	Price: $49/mo	4.1 out of 5, from 11,273 ratings across Trustpilot, G2 and Capterra G2 4.7 · Trustpilot 2.9	n/a
Zendesk Sell		Price: Not published	4.2 out of 5, from 7,001 ratings across G2 and Capterra G2 4.2 · Capterra 4.3	Watch out: Team plan limited to 3 users
Salesloft		Price: Usage-based	4.4 out of 5, from 4,535 ratings across G2 and Capterra G2 4.5 · Capterra 4.3	Watch out: Add-ons increase total cost
Lemlist		Price: $55/mo	4.6 out of 5, from 2,554 ratings across G2 and Capterra G2 4.6 · Capterra 4.6	Watch out: Enterprise tier requires 5+ user minimum.
Close		Price: $19/mo	4.7 out of 5, from 2,089 ratings on G2 G2 4.7	Watch out: Per-user pricing for Professional/Enterprise tiers adds up quickly.
Nooks AI		Price: Not published	4.8 out of 5, from 1,699 ratings on G2 G2 4.8	n/a
Outreach		Price: Not published	4.3 out of 5, from 3,902 ratings across G2 and Capterra G2 4.3 · Capterra 4.4	n/a

Sales Engagement pricing compared

Sales Engagement pricing, as of November 2026
Tool	Cheapest paid plan	Free plan	Billing basis
HubSpot	Cheapest paid plan: Starter, $7/mo	Free plan: No	Billing: Billed monthly
Monday Sales CRM	Cheapest paid plan: Basic, $12/mo	Free plan: No	Billing: Per user, billed monthly
Instantly	Cheapest paid plan: Growth, $37.60/mo	Free plan: No	Billing: Billed monthly
Apollo.io	Cheapest paid plan: Basic, $49/mo (billed yearly)	Free plan: Yes	Billing: Per user, billed yearly
Zendesk Sell	Cheapest paid plan: Not published	Free plan: No	Billing: Not published
Salesloft	Cheapest paid plan: Not published	Free plan: No	Billing: Not published
Lemlist	Cheapest paid plan: Email, $55/mo (billed yearly)	Free plan: No	Billing: Billed yearly
Close	Cheapest paid plan: Solo, $19/mo	Free plan: No	Billing: Per user, billed monthly
Nooks AI	Cheapest paid plan: Not published	Free plan: No	Billing: Not published
Outreach	Cheapest paid plan: Not published	Free plan: No	Billing: Not published

Toolradar pricing data, last verified November 2026. Prices are the cheapest paid plan converted to a monthly figure; "Not published" means the vendor publishes no price for a self-serve paid plan. 6 of 10 tools publish a paid price; median cheapest paid plan $28.30/mo.

Toolradar data

The sales engagement tools market in numbers

Toolradar data: Toolradar tracks 163 sales engagement tools as of November 2, 2026. 34% of the sales engagement tools on Toolradar are free, freemium or open source. The median cheapest paid plan for sales engagement tools is $45/mo, across the 71 that publish a price. Toolradar re-checked the pricing of 82% of sales engagement tools in the last 90 days. Toolradar aggregates 136,498 public user reviews (G2, Capterra, Trustpilot and other review sites) across 117 rated sales engagement tools. The most cross-shopped sales engagement tool is HubSpot, listed as an alternative to 157 other tools on Toolradar. The most compared sales engagement tool on Toolradar over the last 90 days is HubSpot, with 739 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity.

163 sales engagement tools tracked
34% are free, freemium or open source
$45/mo median cheapest paid plan, across the 71 sales engagement tools that publish one
82% of prices re-checked in the last 90 days
136,498 public user reviews aggregated across 117 rated tools

Most cross-shopped sales engagement tools on Toolradar, as of November 2026 Listed as an alternative to the most other tools on Toolradar
Rank	Tool	Listed as an alternative to
1	HubSpot	157 tools
2	Apollo.io	130 tools
3	Salesloft	81 tools

Most compared sales engagement tools on Toolradar, last 90 days to November 2026 Side-by-side comparisons by visitors, last 90 days
Rank	Tool	Comparisons
1	HubSpot	739
2	Apollo.io	490
3	Lusha	194

Source and method: live sales engagement tools statistics · Toolradar Research report

Sales Engagement leaderboards from Toolradar data

Toolradar ranks Sales Engagement tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 52 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Sales Engagement tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	LadderFlow	$1.58/mo, billed yearly
2	Wizi	$5/mo, billed monthly
3	HubSpot	$7/mo, billed monthly
4	Nimble	$10/mo, billed monthly
5	ShootProof	$10.99/mo, billed yearly

Lowest entry price, per-user plans

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 30 tools priced per user, verified price.

Lowest entry price, per-user plans, Sales Engagement tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	Mailmeteor	$4.99/user/mo, billed monthly
2	Mailbutler	$5/user/mo, billed monthly
3	Freshsales	$9/user/mo, billed monthly
4	OnePageCRM	$9.95/user/mo, billed monthly
5	Zeeg	$10/user/mo, billed monthly

Lowest entry price, per-seat plans

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 10 tools priced per seat, verified price.

Lowest entry price, per-seat plans, Sales Engagement tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	Yesware	$19/seat/mo, billed monthly
2	Unify GTM	$20/seat/mo, billed monthly
3	Extrovert	$29/seat/mo, billed monthly
4	Octolane	$39/seat/mo, billed monthly
5	Apollo	$49/seat/mo, billed yearly

A position exists only when at least 8 tools have data for that metric. 92 of 163 Sales Engagement tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Sales Engagement leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Sales Engagement statistics.

How the top sales engagement tools compare

1 of the 10 sales engagement tools listed here have a free plan (Apollo.io); the other 9 (HubSpot, Monday Sales CRM, Instantly, Zendesk Sell, Salesloft, Lemlist, Close, Nooks AI, Outreach) are paid only. Teams on a budget should start with Apollo.io, our free pick.

Rankings are computed from G2/Capterra review volume and rating, and media mentions. Editorial policy

Top sales engagement tools

Order: Toolradar ranking score, which is the public review volume times the average rating on G2, Capterra, Trustpilot and other review sites, plus media mentions (recent ones count more). Paid placements are labelled and never change the score. How we rank.

HubSpot

Paid

CRM platform for scaling businesses

3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026

HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, website building, and workflow automation. HubSpot organizes its products into five Hubs, Marketing, Sales, Service, Content, and Operations, that share a common contact database and reporting layer. The platform serves a large number of customers across many countries, from startups using the free tools to enterprises running complex multi-touch attribution. Its App Marketplace offers numerous integrations with tools like Salesforce, Slack, and Shopify.

View details Visit website HubSpot alternatives →

Used HubSpot? Rate it

Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
Pro: Unified platform eliminates data silos between marketing, sales, and service teams
Pro: Intuitive interface with short learning curve compared to Salesforce

Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
Con: Marketing contacts model means you pay more as your database grows

Fair value

HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.

Watch out

Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.

Monday Sales CRM

Paid

Customizable CRM for sales teams

4.6 /5 on G2 · 19,089 ratings, Sep 2026

Monday Sales CRM is a fully customizable CRM built on the monday.com platform. Track leads, manage pipelines, automate sales processes, and collaborate with your team.

View details Visit website

Used Monday Sales CRM? Rate it

Pro: AI sales agents can source, qualify, prioritize leads, and book meetings 24/7 directly from the CRM.
Pro: AI automates data entry and activity logging by pulling information from calls, emails, and files, and can auto-assign reps and set alerts.
Pro: AI Notetaker summarizes calls, suggests next steps, and drafts follow-ups.

Con: The information does not specify pricing tiers or feature limitations across different plans, which is crucial for evaluating cost-effectiveness.

Good value

Monday Sales CRM offers a fair pricing structure, especially with its generous Free tier for small teams.

Watch out

Higher tiers often require annual billing for listed prices.

Instantly

Paid

Scale cold email outreach with warm domains and performance analytics

4.8 /5 on G2 · 4,158 ratings, Sep 2026

Instantly scales cold email outreach. Warm up domains, send campaigns, manage multiple accounts-cold email infrastructure for sales teams. The warmup improves deliverability. The scaling is designed for volume. The analytics show performance. Sales teams doing cold outreach at scale use Instantly for email infrastructure that delivers.

View details Visit website Instantly alternatives →

Used Instantly? Rate it

Pro: Good cold email tool
Pro: Unlimited accounts
Pro: Warmup included

Con: Learning curve
Con: Can be overwhelming

Good value

Instantly's pricing is quite competitive, especially at the lower tiers.

Watch out

Potential overage fees for exceeding email limits.

Apollo.io

Free plan

Find leads, enrich contacts, automate outreach, and track engagement

4.1 /5 across Trustpilot, G2 and Capterra · 11,273 ratings, Sep 2026

Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts. Find leads, enrich data, automate outreach sequences, and track engagement-all in one platform with AI-powered insights and CRM integrations.

View details Visit website Apollo.io alternatives →

Used Apollo.io? Rate it

Pro: Massive B2B contact database with 275M+ contacts
Pro: Generous free tier with 50 credits/month
Pro: All-in-one prospecting and engagement platform

Con: Data accuracy varies by region and industry
Con: Credit system can be confusing

Good value

Apollo.io's pricing is fair for a sales intelligence and outreach platform.

Zendesk Sell

Paid

Accelerate pipeline velocity with AI forecasting and unified customer views

4.2 /5 across G2 and Capterra · 7,001 ratings, Sep 2026

Zendesk Sell is a sales CRM designed to accelerate pipeline velocity with built-in email/call tracking, deal management, and AI-powered forecasting. It integrates natively with Zendesk Support so sales and support teams share a unified customer view. Features include customizable pipelines, task automation, mobile selling, and robust reporting, from $19/user/month for small teams to $169/user/month for enterprise.

View details Visit website

Used Zendesk Sell? Rate it

Pro: Seamless integration with Zendesk Support for full customer context
Pro: Intuitive UI with fast onboarding for sales teams
Pro: Built-in phone and email, no third-party tools needed

Con: Team plan limited to 3 paid users
Con: Most buyers bundle with Zendesk Suite, inflating total cost

Fair value

It's best for established businesses looking for a comprehensive, integrated CRM solution.

Watch out

Team plan limited to 3 users

Salesloft

Paid

Revenue orchestration platform with Clari Forecast

4.4 /5 across G2 and Capterra · 4,535 ratings, Sep 2026

Salesloft is a revenue platform for B2B sales teams. Cadence runs multi-touch outreach across channels, Conversation Intelligence records and analyzes calls and meetings, and Deals keeps pipeline moving. Since Clari and Salesloft completed their merger on December 3, 2025, Salesloft also sells Clari Forecast, Inspect, and Analytics. Clari Forecast filters the forecast by bookings, renewals, region, segment, or account size, and its AI Forecast Agent checks the number against historical deal data and live rep activity. Salesloft publishes no list price, and each product is quoted through sales, so buyers who want both engagement and forecasting should ask for each as its own line.

View details Visit website Salesloft alternatives →

Used Salesloft? Rate it

Pro: Easy to use
Pro: Strong cadence features
Pro: Good analytics

Con: Similar to Outreach
Con: Can be expensive

Watch out

Add-ons increase total cost

Lemlist

Paid

Multichannel sales outreach with AI personalization and lead data

4.6 /5 across G2 and Capterra · 2,554 ratings, Sep 2026

Lemlist is a multichannel sales engagement platform for cold outreach. Send personalized emails, LinkedIn messages, and calls from one sequence. Features AI personalization, email warm-up, and access to a 600M+ leads database for prospecting.

View details Visit website Lemlist alternatives →

Used Lemlist? Rate it

Pro: Multi-channel outreach
Pro: Good personalization features
Pro: Built-in email warm-up

Con: Expensive for solo users
Con: Learning curve

Good value

Lemlist's pricing is on the higher side compared to some market alternatives, with the Email Pro tier starting at $69/user/month.

Watch out

Enterprise tier requires 5+ user minimum.

Close

Paid

CRM for fast-moving sales teams to close more deals

4.7 /5 on G2 · 2,089 ratings, Sep 2026

Close is a CRM built specifically for sales teams focused on closing deals. Features include built-in calling, SMS, email sequences, and pipeline management. Designed for inside sales teams who need to move fast and stay organized.

View details Visit website Close alternatives →

Used Close? Rate it

Pro: Excellent built-in communication tools
Pro: Fast and intuitive interface
Pro: Good for high-volume sales

Con: Less suitable for complex sales cycles
Con: Limited marketing features

Good value

Close's pricing is fair for small teams starting with the Starter plan at $19/month, offering essential CRM features.

Watch out

Per-user pricing for Professional/Enterprise tiers adds up quickly.

Nooks AI

Paid

The AI-powered pipeline engine for modern sales teams, automating busywork to boost conversions and productivity.

4.8 /5 on G2 · 1,699 ratings, Sep 2026

Nooks AI is an AI-powered platform designed for modern sales teams to significantly enhance outbound prospecting, parallel dialing, and sales coaching. It automates time-consuming tasks, allowing sales representatives to focus on engaging with prospects and closing deals. The platform is structured around three core components: AI Prospector, AI Dialer, and AI Coach. Nooks AI Prospector leverages AI to aggregate buying signals, research accounts, build targeted prospect lists, and draft personalized emails, saving reps hours of manual work. The AI Dialer automates calling tasks such as skipping voicemails and invalid numbers, enabling parallel dialing across multiple lines to dramatically increase connect rates and live conversations. Finally, Nooks AI Coach provides AI-driven call scoring, conversation intelligence, and training bots for practicing talk tracks, which helps in faster rep ramp-up and continuous performance improvement. This comprehensive suite of tools aims to double pipeline generation, improve conversion rates, and create a more efficient and effective sales process.

View details Visit website Nooks AI alternatives →

Used Nooks AI? Rate it

Pro: Significantly increases connect rates and live conversations (e.g., 7x increase reported)
Pro: Boosts SDR productivity and conversion rates (e.g., 3x improvement reported)
Pro: Reduces rep ramp-up time by up to 40% with AI coaching and training

Con: No explicit pricing details are provided without a demo request, which can be a barrier for some users.
Con: AI Coach is only available as an add-on to the AI Dialing Assistant, not as a standalone feature.

Outreach

Paid

Hit quota consistently with AI-powered sales execution

4.3 /5 across G2 and Capterra · 3,902 ratings, Sep 2026

Outreach is a sales execution platform that helps teams engage buyers effectively. Sequences automate multi-channel outreach across email, calls, and social. AI analyzes conversations to improve messaging. Deal insights predict which opportunities will close. Coaching features help reps improve performance. The platform enterprise sales teams use to hit quota consistently.

View details Visit website Outreach alternatives →

Used Outreach? Rate it

Pro: Powerful sequences
Pro: Great integrations
Pro: AI forecasting

Con: Enterprise focused
Con: Steep learning curve

Fair value

Outreach's pricing structure, while not publicly disclosed with specific dollar amounts, appears to be expensive given its modular, per-user, and usage-based model for different functionalities.

Why other sales engagement tools didn't make our top 10

We evaluated 163 tools in this category and these 20 ranked 11 through 30. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget.

Zoho Recruit

An all-in-one talent acquisition solution with ATS and CRM capabilities for efficient hiring.

Nimble

Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.

Snov.io

Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.

Mixmax

Supercharge Gmail for faster sales and deal closure

Showpad

Unifying sales content, readiness, engagement, and intelligence for revenue effectiveness.

EngageBay

All-in-one marketing, sales, and support CRM

Trumpet

Unify your entire revenue cycle into one AI-intelligent workspace for sales and customer onboarding.

Freshsales

AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.

Podium

AI-powered lead generation and management platform for businesses to convert leads into loyal customers.

Waalaxy

Automate LinkedIn outreach for scalable lead generation

Navattic

Accelerate the buyer journey with interactive product demos and demo automation.

Cognism

B2B sales intelligence platform

Reply.io

Sales engagement and automation platform

Kixie

Boost sales productivity and connection rates with AI-powered dialing and omnichannel communication.

Mailshake

Sales engagement for modern sales teams

Cirrus Insight

Salesforce integration for Gmail and Outlook

Handwrytten

Scale personal outreach with handwritten notes and cards, mailed automatically

LeanData

Intelligent Go-To-Market orchestration to turn buyer signals into revenue-driving actions.

Nutshell

Simple Pipeline & Contact Management CRM to empower teams, drive deals, and close faster.

Dripify

Automate LinkedIn and email outreach to close more sales deals on autopilot.

Popular sales engagement comparisons

See how the leading sales engagement tools stack up head-to-head.

Compare all 163 sales engagement tools side by side

Pricing breakdowns for sales engagement tools

Real plans and the hidden costs for each tool.

Browse all sales engagement tools

163 tools

ServiceTrade

Empower commercial service contractors with an end-to-end field service management platform.

Paid

Saleshandy

Automate and scale your cold email outreach with AI-powered lead generation and deliverability tools.

Paid · Web

LeadIQ

B2B prospecting and data platform

Paid · Web, Chrome

Yesware

Sales productivity tools for email

Paid · Web, Chrome

SalesHood

Agentic AI Sales Enablement Platform for equipping revenue teams to win more deals.

Paid · Web

Revenue.io

The #1 Revenue Orchestration Platform to Drive Predictable Growth with AI Sales Engagement and Conversation...

Paid · Web

Badger Maps

Optimize field sales and service operations with intelligent route planning and territory management.

Paid

Salesflare

B2B sales CRM with automatic contact and activity capture for less CRM admin and easier follow-up.

Paid · Web, iOS, Android, Chrome

Sendspark

Video messaging for sales teams

Free plan · Web, Chrome, macOS, Windows

SalesBlink

AI-powered cold email software to automate outreach and boost B2B sales.

Paid · Web

Really Simple Systems

Simple CRM for small businesses

Free plan

CrankWheel

Instantly share your screen with clients for sales calls, no downloads required.

Paid · Web, iOS, Android, Chrome

Klenty

AI-powered sales engagement platform to automate outreach, personalize communication, and boost pipeline.

Paid · Web

Keap

CRM and automation for small businesses

Paid · Web

Freshchat

Modern messaging software for sales and customer engagement

Free plan · Web

Maximizer

CRM for sales leaders and financial advisors

Paid · Web, iOS, Android

Dubb

AI-powered video sales system for creating, sharing, and tracking personalized video messages.

Free plan · Web, iOS, Android, Windows, macOS, Chrome

MeetAlfred

Your AI-powered personal assistant for multi-channel lead generation and outreach.

Paid · Web

Smartlead

Scale cold email outreach with high-volume deliverability

Paid · Web, iOS, Android

Spotio

Accelerate field sales growth with intelligent territory management, lead optimization, and AI-powered guidance.

Paid

Pardot

B2B marketing automation by Salesforce

Contact · Web

KrispCall

Unified cloud calling, SMS, and team collaboration for growing businesses

Paid

OnePageCRM

Simple and easy-to-use CRM for small businesses focused on actionable follow-ups.

Paid · Web, iOS, Android

Membrain

Execute sales processes, drive behaviors, close complex deals

Paid · Web

Showing the top 24 of 163. Filter to narrow down.

In-depth: why these tools made the cut

Why Apollo bundles database + engagement

Apollo.io review

Apollo's combination of B2B contact database + outbound sequencing at low cost has won the SMB outbound market. For sales teams whose motion is cold outreach, Apollo replaces ZoomInfo + Outreach with one tool.

Why Salesloft remains the enterprise sales engagement leader

Salesloft review

Salesloft (and its near-twin Outreach) target enterprise B2B sales teams with complex multi-touch sequences, Salesforce-native workflows, and deep analytics. For revenue teams in 200+ person companies, these are the default tools.

For SMB and mid-market, Apollo and Reply.io offer 80% of the capability at a fraction of the price. Salesloft/Outreach earn their cost only when complexity demands it.

How to choose sales engagement software

Match tool to outbound channel mix
Email-heavy: any platform works. Heavy phone outreach: Salesloft, Outreach (deeper call workflows). LinkedIn + email: Apollo, Reply.io, Lemlist. Multi-channel orchestration: enterprise tools (Salesloft, Outreach).
Audit CRM integration depth
Salesforce sales engagement: Salesloft and Outreach have deepest Salesforce integration. HubSpot CRM: HubSpot's Sales Hub or Apollo. Pipedrive/Close: lighter integrations across vendors.
Plan for deliverability and compliance
High-volume outbound risks deliverability and TCPA/CAN-SPAM/GDPR issues. Tools with warmup, throttling, and compliance features (Lemlist, Smartlead) protect sender reputation more than raw-blast platforms.

Honorable mentions

Tools that didn't crack the headline list but deserve a look depending on what you optimize for.

ConvertKit Not B2B, creator economy email
ConvertKit/Kit is for creators monetizing via newsletters and courses. Wrong tool for B2B sales engagement.

Best Sales Engagement for

How we ranked these sales engagement tools

We rank by real-world signal: G2/Capterra review volume and rating, and media mentions (volume and recency). Pricing is re-checked and the ranking refreshed monthly.

Tools evaluated: 163
With free plan: 30%
Last updated: November 2026

Toolradar Research

The data behind sales engagement tools

First-party analyses built from our full catalog, methodology published.

All Toolradar research

Frequently Asked Questions

What is the best sales engagement tool in 2026?

Based on our analysis of 163 sales engagement tools, HubSpot is our overall sales engagement pick. The next tools on the list are Monday Sales CRM, Instantly, Apollo.io. Rankings use G2/Capterra review volume and rating, and media mentions.

What are the top 3 sales engagement tools?

The top 3 sales engagement tools in 2026, ranked by Toolradar, are: 1) HubSpot, CRM platform for scaling businesses. 2) Monday Sales CRM, Customizable CRM for sales teams. 3) Instantly, Scale cold email outreach with warm domains and performance analytics.

Are there free sales engagement tools?

Yes. Apollo.io is our free sales engagement pick (free plan alongside paid plans). 1 of the 10 tools on this page has a free plan. Among the 163 sales engagement tools we rank, 49 have a free plan.

How do I choose the right sales engagement tool?

Start by defining your team size, budget, and must-have features. HubSpot is our overall sales engagement pick. Apollo.io is our free sales engagement pick. Compare all 163 options side by side on Toolradar.

Cite this page: Toolradar, "Best Sales Tools & Engagement Software in 2026", updated November 2026, https://toolradar.com/best/sales-engagement

Sales Engagement statistics catalog size, ratings and pricing data, updated monthly

From the team behind Toolradar

Want your sales engagement tool in the next ChatGPT answer?

Sponsored editorial in front of 930K+ tech professionals, warmer pipeline before sales reaches out.

Native articles in tech newsletters

For sales engagement vendors

Selling a sales engagement product? Reach 930K+ buyers through Toolradar & Dupple.

Newsletter ads and directory listings: the same surfaces buyers use to shortlist. Maximum 3 sponsors per issue, native layout, no ad design needed.

Self-serve advertising

Book a Spotlight, Primary Ad, or Native Advertorial yourself. Live in 1-2 weeks.

See ad pricing →

Full-service: let us run it

Our agency owns the media + executes the campaigns. Demand, SEO, content, end-to-end.

How the agency works →

Some offers on this page may be paid placements or contain affiliate links.

Top 3 sales engagement tools

HubSpot

Monday Sales CRM

Instantly

10 top sales engagement tools compared

Sales Engagement pricing compared

The sales engagement tools market in numbers

Sales Engagement leaderboards from Toolradar data

Lowest entry price, plans with no stated unit

Lowest entry price, per-user plans

Lowest entry price, per-seat plans

How the top sales engagement tools compare

Top sales engagement tools

HubSpot

Monday Sales CRM

Instantly

Apollo.io

Zendesk Sell

Salesloft

Lemlist

Close

Nooks AI

Outreach

Why other sales engagement tools didn't make our top 10

Popular sales engagement comparisons

Pricing breakdowns for sales engagement tools

Browse all sales engagement tools

In-depth: why these tools made the cut

How to choose sales engagement software

Match tool to outbound channel mix

Audit CRM integration depth

Plan for deliverability and compliance

Honorable mentions

Best Sales Engagement for

How we ranked these sales engagement tools

The data behind sales engagement tools

Frequently Asked Questions

What is the best sales engagement tool in 2026?

What are the top 3 sales engagement tools?

Are there free sales engagement tools?

How do I choose the right sales engagement tool?

Selling a sales engagement product? Reach 930K+ buyers through Toolradar & Dupple.