The Bottom Line
- Price
- From $49/mo (free plan available). Compare plans
Key facts
- Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- It provides contact data, email sequences, and CRM integration for outbound sales
- Free tier with limited credits, paid plans from $49/user/month
Pros
- Massive B2B contact database with 275M+ contacts
- Generous free tier with 50 credits/month
- All-in-one prospecting and engagement platform
- Strong CRM integrations with Salesforce and HubSpot
- AI-powered lead scoring and recommendations
Cons
- Data accuracy varies by region and industry
- Credit system can be confusing
- Email deliverability requires careful setup
- Higher tiers needed for advanced features
- Learning curve for full platform utilization
What is Apollo.io?
Available on: Web, Chrome
Ratings Across the Web
Apollo.io holds an aggregate rating of 4.1 out of 5 from 11,273 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- 275M+ contact database
- Email finder & verification
- Sales engagement sequences
- CRM integrations
- Chrome extension
- AI insights
- Intent data
- Job change alerts
- Dialer
- Meeting scheduler
Pricing Plans
Pricing checked Oct 4, 2026
| Plan | Price | Details |
|---|---|---|
| Free | Free |
+1 more Show less
|
| Basic | 49 / month |
+1 more Show less
|
| Professional | 99 / month |
+1 more Show less
|
| Enterprise | Contact sales |
+1 more Show less
|
Is Apollo.io worth the price?
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
This makes it highly competitive compared to many sales intelligence platforms. It's best for small to medium businesses and individual sales professionals looking for robust features without breaking the bank.
How Apollo.io's pricing compares
At $99/mo, billing unit not specified, Apollo.io is mid-range of its 4 comparable direct competitors ($15 to $134/mo across the set).
Entry paid plan, monthly. Pricing checked Oct 4, 2026.
Reviews
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Apollo.io FAQ
How does Apollo.io help with lead generation?
Which teams benefit most from using Apollo.io?
How is Apollo.io priced?
What kind of limitations should users be aware of with Apollo.io?
Can Apollo.io integrate with existing CRM systems?
How does Apollo.io compare to Salesloft for sales engagement?
Does Apollo.io offer features beyond just finding contacts?
Source: apollo.io