Apollo.io

Name: Apollo.io
Brand: Apollo
Price: 49 USD
Rating: 4.7 (9450 reviews)

Claim this tool Editor reviewed

Find leads, enrich data, and automate outreach

Sales Intelligence Sales Engagement Lead Generation CRM

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4.7(9,450 across the web)

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Reviews onG2

9450 reviews tracked·1 press mention

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Massive B2B contact database with 275M+ contacts

Biggest con

Data accuracy varies by region and industry

TL;DR - Apollo.io

Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
It provides contact data, email sequences, and CRM integration for outbound sales
Free tier with limited credits, paid plans from $49/user/month

Pricing: Free plan available

Best for: Growing teams

4.7/5 across review platforms

What is Apollo.io?

Editorial review

Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts. Find leads, enrich data, automate outreach sequences, and track engagement-all in one platform with AI-powered insights and CRM integrations.

Available on: Web, Chrome

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceapollo.io ↗

Pros & Cons

Pros

Massive B2B contact database with 275M+ contacts
Generous free tier with 50 credits/month
All-in-one prospecting and engagement platform
Strong CRM integrations with Salesforce and HubSpot
AI-powered lead scoring and recommendations

Cons

Data accuracy varies by region and industry
Credit system can be confusing
Email deliverability requires careful setup
Higher tiers needed for advanced features
Learning curve for full platform utilization

Ratings Across the Web

4.7(9,450 reviews)

G29,450 reviews

4.7/5

Ratings aggregated from independent review platforms. Learn more

Key Features

275M+ contact databaseEmail finder & verificationSales engagement sequencesCRM integrationsChrome extensionAI insightsIntent dataJob change alertsDialerMeeting scheduler

Pricing Plans

Pricing checked Jul 5, 2026

Free

50 credits/month
5 mobile credits
Basic CRM
Gmail integration only

Basic

49 / month

900 credits/year
CRM integrations
Email automation
Custom fields

Professional

99 / month

Unlimited credits
Advanced automation
AI-driven insights
Call recording

Enterprise

Contact sales

Custom solutions
Dedicated support
Advanced analytics
API access

Calculate your cost View full pricing

How Apollo.io's pricing compares

At $99/mo, Apollo.io is mid-range of its 4 direct competitors ($15 to $134/mo across the set).

HubSpot

$15

Clearbit

$45

Apollo.io

$99

Gong

$126.67

Clay

$134

Entry paid plan, monthly. Pricing checked Jul 5, 2026.

Reviews

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4.7/5

Across 9,450 verified user reviews on G2

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Best Apollo.io Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

4.2

GongPaid

Revenue intelligence for customer interactions and deal outcomes

4.8

SalesloftPaid

Revenue orchestration platform

4.4

OutreachPaid

Hit quota consistently with AI-powered sales execution

4.3

ClearbitPaid

Business intelligence data for sales and marketing

4.4

ClayPaid

Supercharge sales & marketing with enriched lead data

4.8

ZoomInfoPaid

B2B data and intelligence to power your go-to-market teams

4.1

See all sales intelligence tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Apollo.io alternatives7+ tools ranked, pricing + verdict per pick Apollo.io vs HubSpotHead-to-head: features, pricing, who wins Apollo.io vs GongHead-to-head: features, pricing, who wins Apollo.io vs SalesloftHead-to-head: features, pricing, who wins

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Apollo.io FAQ

How does Apollo.io help with lead generation?

Apollo.io provides a database of over 275 million B2B contacts, enabling users to find leads. It also offers AI-powered lead scoring and recommendations to streamline the prospecting process.

Which teams benefit most from using Apollo.io?

Apollo.io is best suited for sales teams and professionals involved in sales intelligence, sales engagement, and lead generation. Its all-in-one platform supports prospecting, data enrichment, and outreach automation.

How is Apollo.io priced?

Apollo.io is available on a free tier, which includes 50 credits per month. Users can access more usage and advanced features through its paid plans.

What kind of limitations should users be aware of with Apollo.io?

Users may find that data accuracy varies by region and industry, and the credit system can be confusing. Achieving optimal email deliverability also requires careful setup within the platform.

Can Apollo.io integrate with existing CRM systems?

Yes, Apollo.io offers strong CRM integrations, specifically with Salesforce and HubSpot. This allows for seamless data flow and management between the platforms.

How does Apollo.io compare to Salesloft for sales engagement?

Apollo.io distinguishes itself as an all-in-one platform that combines sales intelligence, lead generation, and sales engagement, whereas Salesloft primarily focuses on sales engagement. Apollo.io also boasts a massive B2B contact database with over 275 million contacts.

Does Apollo.io offer features beyond just finding contacts?

Yes, beyond finding contacts, Apollo.io allows users to enrich data, automate outreach sequences, and track engagement. It also provides AI-powered insights to enhance sales processes.

Source: apollo.io

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