Find leads, enrich data, and automate outreach
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Massive B2B contact database with 275M+ contacts
Biggest con
Data accuracy varies by region and industry
TL;DR - Apollo.io
- Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- It provides contact data, email sequences, and CRM integration for outbound sales
- Free tier with limited credits, paid plans from $49/user/month
What is Apollo.io?
Available on: Web, Chrome
Pros & Cons
Pros
- Massive B2B contact database with 275M+ contacts
- Generous free tier with 50 credits/month
- All-in-one prospecting and engagement platform
- Strong CRM integrations with Salesforce and HubSpot
- AI-powered lead scoring and recommendations
Cons
- Data accuracy varies by region and industry
- Credit system can be confusing
- Email deliverability requires careful setup
- Higher tiers needed for advanced features
- Learning curve for full platform utilization
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free
Free
- 50 credits/month
- 5 mobile credits
- Basic CRM
- Gmail integration only
Basic
49 / month
- 900 credits/year
- CRM integrations
- Email automation
- Custom fields
Professional
99 / month
- Unlimited credits
- Advanced automation
- AI-driven insights
- Call recording
Enterprise
Contact sales
- Custom solutions
- Dedicated support
- Advanced analytics
- API access
How Apollo.io's pricing compares
At $99/mo, Apollo.io is mid-range of its 4 direct competitors ($15 to $134/mo across the set).
Entry paid plan, monthly.
Reviews
Across 9,450 verified user reviews on G2
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Best Apollo.io Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Apollo.io FAQ
What are Apollo credits?
Is Apollo.io free?
How accurate is Apollo data?
Does Apollo integrate with Salesforce?
Source: apollo.io