Find leads, enrich data, and automate outreach
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Massive B2B contact database with 275M+ contacts
Biggest con
Data accuracy varies by region and industry
TL;DR - Apollo.io
- Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- It provides contact data, email sequences, and CRM integration for outbound sales
- Free tier with limited credits, paid plans from $49/user/month
What is Apollo.io?
Available on: Web, Chrome
Pros & Cons
Pros
- Massive B2B contact database with 275M+ contacts
- Generous free tier with 50 credits/month
- All-in-one prospecting and engagement platform
- Strong CRM integrations with Salesforce and HubSpot
- AI-powered lead scoring and recommendations
Cons
- Data accuracy varies by region and industry
- Credit system can be confusing
- Email deliverability requires careful setup
- Higher tiers needed for advanced features
- Learning curve for full platform utilization
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 3, 2026
Free
- 50 credits/month
- 5 mobile credits
- Basic CRM
- Gmail integration only
Basic
49 / month
- 900 credits/year
- CRM integrations
- Email automation
- Custom fields
Professional
99 / month
- Unlimited credits
- Advanced automation
- AI-driven insights
- Call recording
Enterprise
Contact sales
- Custom solutions
- Dedicated support
- Advanced analytics
- API access
Is Apollo.io worth the price?
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
This makes it highly competitive compared to many sales intelligence platforms. It's best for small to medium businesses and individual sales professionals looking for robust features without breaking the bank.
Hidden Costs & Gotchas
Basic tier credits are annual, not monthly
Higher credit usage on lower tiers can be costly
Enterprise features require custom quotes
Potential for additional integration costs
How Apollo.io Compares to Competitors
Compared to ZoomInfo, which can easily cost thousands per month, Apollo.io's 'Professional' tier at $99/month for unlimited credits is a steal. Even against Lusha, where credit packs can add up, Apollo's offering provides significantly more value for core sales intelligence features at a lower entry point.
How Apollo.io's pricing compares
At $99/mo, Apollo.io is mid-range of its 4 direct competitors ($15 to $134/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 3, 2026.
Reviews
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Best Apollo.io Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Apollo.io FAQ
How does Apollo.io help with lead generation?
Which teams benefit most from using Apollo.io?
How is Apollo.io priced?
What kind of limitations should users be aware of with Apollo.io?
Can Apollo.io integrate with existing CRM systems?
How does Apollo.io compare to Salesloft for sales engagement?
Does Apollo.io offer features beyond just finding contacts?
Source: apollo.io